User-Generated Content Brings Creators, Users Closer and Blurs Promotion With Consumption [Keith Jopling]
In this piece, Kith Jopling explores how the nebulous concept of user generated content (UGC) is changing the relationship between brands and creators, and users, and blurring the line between. Continue reading
How Travis Scott And One Chill Dude On TikTok Sparked Cultural Relevance For McDonald’s, Fleetwood Mac and Ocean Spray
Here we explore how the perfect storm of social media events propelled McDonald’s, a 43 year old Fleetwood Mac song, and one particular brand of cranberry juice into the cultural. Continue reading
#SaveOurStages #SOSFest Raises $1.8M On YouTube For Struggling Venues
#SOSFest, a virtual live music festival sponsored by YouTube Music and the National Independent Venue Association (NIVA) last weekend has helped to raise more than $1.8 million (so far) to. Continue reading
Guide To Getting Music Featured In Video Gaming Channels
Like it or not, gaming has become incredibly popular not just among players, but also among viewers, with gaming channels almost as popular as some TV networks. So how can. Continue reading
Despite $1.75B Funding, Quibi Is Shutting Down 7 Months After Launch
Less than seven months after launching, short-form video platform Quibi is shutting down and co-founders Jeffrey Katzenberg and Meg Whitman are left explaining how they burned through $1.75B. “Quibi is. Continue reading
Billie Eilish Shares Innovative Livestream Concert Plans
Pop queen Billie Eilish was forced to postpone her 2020 “When We All Fall Asleep World Tour” earlier this year due to the coronavirus. She has now announced a livestreamed. Continue reading
Read My Lips: New Music Discovery Courtesy Of TikTok
In this piece, Fred Jacobs explores the ascendant power of TikTok as a tool for music discovery, able to turn classic rock songs into born again hits, and how some. Continue reading
New Bandsintown Stats Show Growing Interest In Music Livestreams
Fan interest in both free and paid livestreams is continuing to grow and more musicians embrace the medium. 16,000 artists have done more than 51,000 live streams, according to new. Continue reading
3 Simple Things To Boost YouTube Subscribers
As a musician, YouTube subscribers are something of a Holy Grail when it comes to promoting your music. Growing your subscriber base can be hard, however, and if you’ve been. Continue reading
Court Stops TikTok App Ban, For Now
A judge has blocked an order from the Trump administration that would have banned TikTok from being downloaded from the Apple and Android app stores in the U.S. as of. Continue reading
