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Could YouTube be the music-first social platform the industry needs?

There are music streaming platforms and social media platforms, but none have been good at mixing the two popular pastimes. YouTube could be the answer, writes Tatiana Cirisano of MIDiA…..

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UMG, Jimmy Iovine backed NTWRK buys Complex to build a Superfan hub

UMG and Jimmy Iovine-backed live-video shopping platform NTWRK will acquire media company Complex to create a music and culture superfan destination…

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Music in YouTube Shorts triples the total reach of the Artists used

YouTube Shorts featuring an artist’s music tripled the average artist’s total reach, according to YouTube global music chief Lyor Cohen. ..

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As short videos soar, here are 50 content ideas for musicians on Reels, YouTube & TikTok

With short video viewing soaring and their proven value to music marketing, this week’s Hypebot Flashback Friday resurfaces a popular post from Michael Brandvold that offers 50 short video content ideas for musicians on Reels, TikTok, and YouTube Shorts…

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TikTok UMG music takedowns have begun and will happen in 3 phases

TikTok began taking down or muting Universal Music-related artists and songs overnight after the two parties failed to agree on a new licensing agreement. The battle for words between the. Continue reading

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YouTube Guide for Musicians

YouTube Promotion Test Results: Be careful displaying to all countries

Michale Brandvold and Jay Gilbert look at YouTube Promotion and review new test results on a new Music Biz Weekly podcast. These tests didn’t restrict countries or languages and showed. Continue reading

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TikTok is experimenting with 30 min videos

Jaws dropped when (formerly known as a short-form video platform) TikTok raised its max video length to 10 minutes. Now, it’s testing three times that, allowing some users to create. Continue reading

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Jon Poppii and the Secret to Minimalist Music Video Success

What’s the secret to success for a bare-bones acoustic performance video? That’s the subject of this installment of ‘Why It Worked’ from Chris Robley of ReverbNation, where you’ll learn why when. Continue reading

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marketing music videos

10 Videos every Musician should create, and most are simple to produce

Video is one of the most effective ways to promote music. That’s why music marketers focus on TikTok, Reels, Shorts, and YouTube. by Chris Robley from the Reverbnation Blog A. Continue reading

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YouTube Guide for Musicians

They tested the YouTube Promotion beta with solid results

YouTube Promotions, a tool that music marketers Michael Brandvold, Jay Gilbert and others have long wished for, is finally here. YouTube Promotions makes running an ad on YouTube much easier.. Continue reading

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YouTube Guide for Musicians

A musician’s guide to YouTube Royalties

To make real money from YouTube, a musician must know how the system works. This guide will walk you through how different ways to monetize your own content and what. Continue reading

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