Importance Of Constructing A Narrative
Here Jake Udell reflects on how the non-linear nature in which fans often experience music differs from that of other media, and how this experience should inform the way bands. Continue reading
TikTok Inks Major Global Licensing Deal With Merlin
[UPDATED] Global indie licensing powerhouse Merlin has signed a global partnership with hugely popular short-form mobile video app TikTok. Merlin, whose labels account for 15% of the global music market,. Continue reading
CMT Pledges Equal Music Video Airtime For Female Artists
Music videos played on the CMT and CMT Music will now be 50% female, the cable channels announced on Tuesday. “Effective immediately all music video hours CMT and CMT Music. Continue reading
4 Issues Driving The D.I.Y. Music Industry In 2020
With each passing year, the music industry continues to develop and broadens its awareness of issues, and further its efforts towards inclusivity and innovation. Here we look at four major. Continue reading
Checklist For YouTube Release
It’s easy to get caught up in the excitement of a new music release and forget some important some key steps along the way. To prevent such pitfalls, we here. Continue reading
Identify Superfans Using YouTube Profile Cards
YouTube has added a Profile Cards, a new feature designed to foster a community that can also serve as an effective fan identification tool for smart marketers. Tap on the. Continue reading
Twitch ‘Expanding Into Music’ With New Hire
Twitch, the popular live streaming platform for gaming, is getting serious about music with the hire of its first Music Partnerships Manager. Former Spotify editor and EXITE Head Of North. Continue reading
Feature Alert: Lyrics For Facebook Stories
Since 2018, Facebook users have had the option of adding music to their stories, but a recent upgrade to this feature will now allow users to also add (via Musixmatch). Continue reading
8 Tips To Promote Your Music Brand On Social Media
While brand is something typically associated with selling products or services, the same principles can be applied to music. Here Jane Evans share eight key tips for effectively promoting your. Continue reading
Why Country Music Now Looks, Sounds Like Hip-Hop [VIDEO]
While many legacy country artists continue to release more “traditional” sounding country, a newer generation of talent is pushing the envelope on the genre, and heavily sprinkling their material with. Continue reading
