YouTube Shorts shares engagement stats, expands Artist Total Reach metric
Artists who uploaded to YouTube Shorts in January saw more than 50% of their new channel subscribers come directly from their Shorts posts. Fan-created YouTube Shorts also increased the average. Continue reading
Why you need to use Facebook’s Premium Music Video (PMV) distribution service
Since its launch in 2020, Facebook’s Premium Music Video (PMV) distribution service only continues to grow in popularity and scale. In this post, our Video Distribution Manager, Vanessa Schiano, breaks. Continue reading
50 short video content ideas for musicians on Reels, TikTok, YouTube
Are you feeling stuck and looking for content ideas? For this week’s Flashback Friday, we resurface a post by our friend and music marketer extraordinaire Michael Brandvold with content ideas. Continue reading
How to use Spotify’s new short video feature Clips
This week Spotify announced Clips – short, under-30-second vertical videos that allow musicians to express themselves and connect with fans “all while keeping your music front-and-center.” by Sarah Maloy of. Continue reading
Supreme Court eyes Section 230 ruling that could be BAD for musicians
This week the U.S. Supreme Court began arguments on the Gonzalez and Taamneh cases, and their rulings either could dial back or eliminate existing protections that web platforms have from. Continue reading
YouTube’s longtime CEO Susan Wojcicki is stepping down
Longtime YouTube CEO Susan Wojcicki announced Thursday that she is stepping down. Wojcicki is part of Alphabet’s inner circle, having worn many hats since becoming an early Google hire 25. Continue reading
Where have all the fans gone? A visual breakdown of Music Consumption
Never has music consumption been so divided across literally dozens of services. So to have any chance of success, musicians and the companies helping them need to understand how and. Continue reading
Google says YouTube Shorts now gets 50 billion daily views
YouTube Shorts are now viewed 50 billion times a day, according to Google this week. That’s up from 30 billion daily views this time last year. That’s an impressive number. Continue reading
7 best practices for music promotion on YouTube
Learn how to best utilize YouTube’s marketing opportunities so you can grow your following. by Pete Callaghan of Promoly Music is one of the most popular forms of entertainment in. Continue reading
New J. Cole track was written after he searched for himself on YouTube
J. Cole wrote and released his new track ‘Procrastination (Broke)’ after he searched “J. Cole type beat” on YouTube and found a beat by producer Bvtman. Released just yesterday, Wednesday,. Continue reading
