Many musicians tend to go through an artistic evolution over the course of their career, and there can be any number of reasons why a band or artist might seek fresh moniker at some point to during their time in the industry. That said major rebranding, as Chris Robley here explains, can be a risky proposition.
Few failures have had a more direct impact on the indie music community than the recent demise of PledgeMusic, not only for those owed millions of dollars, but also for the many others who had come to rely on the platform for pre-sales and fundraising. In recent days, a variety of sources has accused the PledgeMusic board of being at the root of the failure. Here David Lowery takes his own critical look.
The accessibility of social media has made it easy for artists to fall into to much of routine when communicating with their fans and get lost among the herd of other bands and artists out there trying to make their mark. Here we look at some creative ways that artists can engage their base that will help them stand out.
Celebrity endorsements have long been a powerful force in the music industry, helping to propel certain releases on to massive success. Now, thanks to Cameo, these gold stars of approval are easier (and cheaper) to get than ever before.
Royalties are, in the many ways, the number one source of income for a lot of musicians, particularly once they start to make it big, which is why making sure you're registered in the proper place to actually see that income is so important.
Music sampling startup Tracklib has raised $1.7 million. The new funding for the Stockholm based company was led by the Sony Innovation Fund, WndrCo and Jörg Mohaupt, an early-stage investor who also has stakes in Discogs and Amuse.
Sofar Sounds has announced $25 million in new funding led by Battery Ventures and Union Square Ventures with participation from existing investors Octopus Ventures and Virgin Group. That brings total investments in Sofar to $31 million. Three months ago, former Spotify and The Echo Nest executive Jim Luccesse was name Sofar CEO.
It's important to stay ahead of your competitors and Instagram and email are the two best platforms to make that happen. Pete Campbell breaks down the best strategy for Instagram promo, how to most effectively execute an email marketing campaign, and how to combine the two.
Love it or hate it, a record deal is a big deal, and while it may only be words on a page, those words can ultimately make or break your career. Here we break down the ins and outs of what's in a record deal, and what red flags you need to be on the lookout for.
Long term planning and careful preparation goes a long way toward achieving success in music. Erin Frankenheimer, Manager, Entertainment Relations at TuneCore looks at three guideposts to help artists navigate the music industry's choppy waters.
Selling merch is a great way for artists to pull in additional revenue while they're on the road, while simultaneously expanding their audience and growing their brand. But how do you know which items will sell? Here we help to take some of the guess work out of merch by breaking down some key data on what sells best in which genre.
Yesterday, top music industry analyst Mark Mulligan wrote that Niche Is Music's New Mainstream. But how do you find your own unique niche and connect with what Mulligan calls "a passionate cluster of fans?"Tarryn Meyers says that it is by building a brand that is uniquely you, but can also successfully bridge genres.
While many artists view crowdfunding as their ticket to music industry success, recent events like the PledgeMusic train wreck may have them second guessing the concept. That said, crowdfunding can still be effective if you know what you're doing. Here, we look at the truth behind five commonly believed crowdfunding myths.
Many artists spend so much time and energy writing and recording their music, that they almost ignore the essential steps needed to prepare for and launch its release. Veteran music publicist Ariel Hyatt has created a template to help artists avoid this crucial mistake.
In this piece, the people at Disc Makers break down the multitude of ways in which artists can earn revenue from just a single song, via the fans and musicians seeking access to source tracks, samples, stems, and more.
In an increasingly fragmented music landscape where algorithms and streaming emphasize songs over albums and artists, success - even on a global scale - is found in the niches, says top music industry analyst Mark Mulligan of MIDiA. "Fandom is fragmenting," says Mulligan, "but it may be the best thing that has ever happened to it."
This week on the Music Biz Weekly podcast Jay Gilbert and Michael Brandvold discuss why you need to set realistic expectations and goals for any project you are working on. It's your very first release, thinking that Rolling Stone will review is not realistic. You can't sell out a show in your home town, touring Europe probably isn't too realistic.
While the wonders of technology have made it possible for every artist, big or small, to seek out and find an international audience, too often this potential leads band and performers to neglect their more accessible local audience.
Social music app LÜM has closed its seed round, bringing the Madison, Wisconsin based startup's total investment to $1.2 million in less than a year. LÜM has also partnered with concert promoters Frank Productions to explore ways to bridge the difficult divide between live and digital music consumption.
For one of the first times since suspending all crowdfunding campaigns on February 3rd, PledgeMusic has issued a short official update. In recent weeks, most communications from the crowdfunder have come unofficially from co-founder and former CEO Benji Rogers.
Our tips and advice for the music industry's scrappiest self-starters this week covered how using Spotify's pre-save feature can boost an album release, some unique merchandise ideas that can help your brand, some important things to keep in mind when planning your next photoshoot, and much more.
Music Think Tank Weekly Recap: Promote Your Music • House Concerts • Unheard Of Music Festivals • More
On MusicThinkTank this week, our contributors shared original articles on the best methods for promoting your music, why you should opt to play house concerts over bar gigs, some amazing but unheard of festivals from around the world, and more!
Thanks to the rise of streaming, the metrics with which we measure the success of music are changing, which inevitably means the structure of music will change to compensate. In this piece we look at what kind impact streaming has had on the production of music, and what artists can do in response.
It's natural for labels artists to wonder about the efficacy of the ads they're spending money on and, thanks to metrics now available on Spotify's Ad Studio, they are able to do just that, thereby gaining a better sense of user engagement on the platform.
Going on tour can certainly be an exciting prospect, but becomes even more so if you know people are going to actually turn up at your shows. As with so many things in the music biz, properly publicizing your event and reaching out to fans is key ensuring your time on the road is a success.
Two copies of a PledgeMusic presentation apparently designed to attract investors show that the crowdfunder lost nearly $11 million dollars between 2016 and 2018, despite generating more than $77 million in revenue during the same period. Weird Al Yankovic sold $1.45 million worth of music and merchandise using the platform, according to the document.
With the streaming age in full swing, pre-saves have booted out pre-sales and become a great way to get fans access to your music first, and give you a play count boost when your album finally drops. In this piece Christine Elise Occhino walks us through how to utilize the Spotify pre-save feature for maximum efficacy.
After months of court delays and losses to overseas based streaming ripping sites, the music industry is finally notching some wins. Ripping MP3's from YouTube, Spotify and other streamers is believed to be the #1 source of music piracy.