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Streaming Income: How Sustainable Is It?

1How much artists actually earn from streaming has been a popular topic of debate in the music industry for some time. Here, we look at a slightly different perspective on basic income forecasting, and exactly how the economics of streaming affect artists.

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5 Top Ways to Promote Your Event Via Eventbrite

1Once you've poured the necessary blood, sweat, and tears into your event required to ensure your attendees will have a good time, how do you guarantee anyone will actually show up? Here we look at five key ways in which you can boost your next event to encourage maximum turnout.

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Last Day To Vote On SXSW PanelPicker, Including Our Data Driven Touring Panel

image from cdn.smehost.netFriday is the last day to cast your vote using the SXSW PanelPicker to help choose which panels should be presented at SXSW 2020. Check out all the great panels and consider giving our own SMART TOURING: GUIDE BOOKING + MARKETING WITH DATA a thumbs up.

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Producing Tracks For Licensing – How To Boost Your Chances For Success [Part 2]

1In this second part of a breakdown on how to improve your odds for success when producing tracks for licensing, we look at what you need in order to ensure you have your organizational ducks in a row with respect to your digital audio workstation, your paperwork, and your network.

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Why Songwriters Neeed To Embrace Authenticity Over Trends

2While consumers often focus on an artist's ability to perform and their technical expertise, there is significant evidence suggesting that having a unique, authentic creative voice is in fact more important than ability.

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Warner Music Licenses Music Discovery App Audiomack

image from celebrityaccess.comWarner Music Group has entered into a licensing deal with fast-growing music discover app Audiomack. The partnership marks Audiomack’s first with a major label.

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HostBaby To Transfer Accounts To Bandzoogle

1Established as one of the biggest online distributors in the game, CD Baby has consistently provided a number of online features, including the option for artists to host their website through a company called HostBaby. No more, however, with the parent company recently announcing their plan to transfer all artist site accounts to Bandzoogle.

 

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How To Get More Fans On Instagram

4As with most social media platforms, bands and musicians operating on Instagram often struggle with getting their posts to stand out on amidst a crowded field, even as the platform's nuances become increasingly inscrutable. Here, we offer a helping hand in growing your follower base on the platform, and getting your content seen by more people.

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3 Ways The Lines Between Songwriter, Music Producer Are Blurring

1With technology advancements running rampant in the industry, it has become incredibly easy for any artist with a laptop to create and release their own music. In this piece, we look at three major ways in which songwriters are edging in on territory traditional held by producers.

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How To Add Lyrics To Instagram Stories [Have You Read Hypebot's Most Popular Post So Far This Year?]

InstagramMove over Spotify and Apple Music, Hypebot's most-read post of 2019 is about Instagram. Written by our friend Kevin Cornell, TuneCore Editor Content & Blog, Adding Lyrics To Your Instagram Stories offers practical how-to advice for a fairly new feature on one of social media's fasting growing platforms, Instagram.

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Self-Care On Tour: Musician's Guide

6For most artists starting out, touring represents a dream come true, and the idea of life on the road carries with it a colossally romanticized appeal. The reality, however, is that the touring lifestyle can be incredibly hard, challenging both your physical and mental health. Here we look at some important guide posts for taking care of yourself next time you load up the van.

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10 Reasons Its Smart For Musicians To Go To A Big Festival, Even If They're Not Performing [Kosha Dillz]

image from www.hypebot.comAs someone in the music game who usually goes on a mission to be on the list, I started something a few years back that has me fiscally supporting the (big or small) festival in hopes of playing it one day. I truly believe I am a good festival act, and for all festivals that I did this for, I was eventually booked to play. (my theory proved right)

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Pandora Expands Independent Artist Music Submissions Tool

Pandora-new-logo-image-001Pandora is expanding its Independent Artist Submissions tool to make it easier to submit music for consideration. Unlike Spotify, Apple Music and even Pandora's own Premium streaming service, not all artists are chosen by its internal Music Genome Project for inclusion on the basic free Pandora ad-supported service.

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The Value Of Merch Sales In Today's Music Economy [VIDEO]

1As music streaming increasingly edges out traditional physical sales, pushing them further and further to the margins, artists are becoming increasingly reliant on merch sales - once a supplementary revenue stream -  as a main source of income.

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Always Follow The Social Media 80/20 Rule

image from upload.wikimedia.orgThe Pareto Principle, also known as the 80/20 rule, is the principle that, for many things, roughly 80% of the effects come from 20% of the causes. By applying this rule to social media and content marketing you can avoid fan burnout.

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Sell More Tickets In A Single Month: Your Week 4 Plan

1In this fourth segment of a four part series, we explore how to audit your event marketing in order to identify what's working and what isn't, and then double down on the aspects of your ticket selling strategy that are yielding results while jettisoning the tactics that aren't.

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Spotify Launches Co.Lab Video How To Series For Artists

image from i.ytimg.comSpotify Co.Lab events are a coveted ticket for any artist actively involved in their own career growth; not just for the networking opportunities, but also for the real world, expert delivered knowledge. Now, Spotify is sharing portions of the later with all artists in a Co.Lab video series.

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Creating A Professional Song With $0

3Hard though it may be to believe, technology has now developed to a point where you can create a professional song for literally no money. Here, we break down the process of creating a piece of music, from idea to distribution, without spending a dime.

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Advanced Instagram Tips For Bands, Artists

1While artists may love using instagram, the fact is that a lot of them aren't utilizing all of the platform's features as they should, and may not be getting the most out of Instagram that they can particularly when it comes to gaming the algorithm in your favor. Here we look at some advanced tips for taking your Instagram to the next level.

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Can't Tour? Give This A Shot Instead

2While most artists would benefit from embarking on a tour, the financial, an inability to be away from home, or any other number of factors can make touring an impossibility for some. Luckily, there are other ways to promote your act in the music business.

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HMV To 1000 Indie, Unsigned Bands: 'Come Play Our Stores'

image from celebrityaccess.comDoug Putman and HMV have announced that the famed UK music retail chain is opening its doors to developing artists and unsigned bands for in-store performances.

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You’ll Be Shocked At The Number Of Fake Followers These Top Music Celebs Have

2Pretty much every kind of social media capital is available for sale these days, and followers are no exception. Surprisingly, however, the very people whom you would think didn't need to purchase fake fans have, for one reason or another, accrued vast swathes of these artificial followers.

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Tour:Smart Bus Edition - Martin Atkins, Millikin University Offer The Ultimate Hands-On Experience

image from images.squarespace-cdn.comMusician, teacher, author and industry provocateur Martin Atkins has partnered with Millikin University for his most audacious project yet - Tour:Smart Bus Edition which embeds real live students on a real live rock tour.

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Facebook Video vs. YouTube Video: How to Release Music Videos On Both Channels


Facebook-video Facebook-videoThis week Michael Brandvold and Jay Gilbert discuss why you should release your video to both YouTube and Facebook on the Music Biz Weekly Podcast One of the most common questions that these two music marketers get asked is… 'I have a new music video. Should I release it to both YouTube and Facebook?.'

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71 Great Ways Of Rewarding Your Music Fan Subscribers

1Once an artist has started selling fan subscriptions, it's important to establish a rewards system which consistently gives back and keeps them engaged enough to stay subscribed.

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Chance The Rapper Passes 1 Billion Streams On Soundcloud

image from www.digitalmusicnews.comChance the Rapper has become the first independent SoundCloud Premier creator to hit a billion streams. The Chicago native’s upload of his "#10Day" mixtape 8 years ago introduced his music to the world.

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5 Steps For Building A Music Marketing Plan

1The idea of constructing a marketing plan can seem intimidating at first, particularly when it comes to the expense involved, but in reality a solid and effective marketing plan can be more about goals and careful planning than total dollars spent. Here we look at the five steps to putting together a solid music marketing plan.

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How To Build Your Own Artist Development Team: The Music Publisher

1In this piece we explore the role of the music publisher, looking at the services they perform as well the relationship between the publisher and the other members of your artist development team.

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Getting It Done: The Week In D.I.Y. & Indie Music

6a00d83451b36c69e201b7c907b657970b-150wiIn our tips and advice section this week, we offer independent, DIY artists advice on how to promote themselves on social media when they have zero followers, why touring has become more important than ever for up and coming musicians, some of the best techniques for boosting merch sales, and much, much more!

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