When it comes to social media marketing, Facebook is no longer the cool kid on the block, and has in many ways become a social media pariah. All that aside, it remains the most widely used social media platform on the planet and, with the right strategy, can still be a useful marketing tool.
Being on social media is important for artists, but using it effectively is another matter, and clumsy posting can often do more harm than good. Here we look at twelve important questions to ask yourself before you post on any social media.
Making a living as an artist can be hard, and having to keep down a day job while still working to fulfill your musical potential isn't a juggling act everyone can keep up. For a fortunate few, however, there are fellowships and grants that can give you the opportunity to live comfortably and massively expand your creative abilities at the same time.
Our tips and advice for those independent artists trailblazing their own path this week covered a comprehensive breakdown of effective email marketing, how to gather your first five thousand followers on SoundCloud, a beginners guide to building an audience, and much more!
This week on MusicThinkTank, contributors shared articles on the future of remote music collaboration, the ways in which millennials are changing the music industry, how to find the right mixing engineer for your project, and more.
Conventional wisdom is that an artist has to be on a major label to have major success in the music industry. But these 11 top artists are proving that the major label paradigm has shifted, Indie is in.
Artists have been finding ways to game the system since the digital age began, often in the form of purchasing likes or subscriptions, but streaming isn't immune either. Here we look at the tactics employed by some artists to dramatically boost their streaming numbers.
Anyone involved with putting on a concert wants to see a packed house, but no matter how hard you try, things don't always work out. Here Martin Atkins looks at some last minute tips for what to do if your show ends up minimally attended that can soften the blow.
Pirate Studios has raised $20 million in new finding for its growing network of self-serve high tech music studios. Pirate operates 350 studios in 21 locations in London, New York and Berlin, with plans to grow internationally.
In this sixth and final part of a multi-part series breaking down the ins and outs of email marketing, Cheryl B. Engelhardt focuses on how artists can use their email marketing strategy to actually monetize (or "Sell") their work.
Did Spotify just share a big hint that is is investing in The Orchard? Days before the streamer announced an investment and partnership with DistroKid, it prominently featured the DIY distributor as the only logo on a page announcing its Spotify Preferred Distributor program.
While SoundCloud has certainly become a powerhouse for musicians looking to spread their music and promote their brand, the accessibility of the sight has caused it to quickly become overcrowded with artists vying for fans and attention. This added challenge means that a solid, actionable strategy is a necessity when it comes to gaining a critical mass of followers on the site.
Here Chris Robley cautions against the dangers of posting content to your YouTube channel which too closely matches something you or another user has uploaded, and the negative consequences YouTube will counter with should you do so.
Spotify and Soundgirls have partnered to launch The EQL Directory , global database of women working behind the scenes in music and audio. Any woman can add their name and those looking to hire a more inclusive creative team can find professionals in their area.
As an artist, building an audience is one of the hardest and most important things to do, and it can be difficult to know where to start. Here we look at helpful comprehensive beginner's guide to successfully growing an audience from the ground up.
While creating music videos is an important segment of an artist's music promotion, such endeavors are frequently expensive and time-consuming. In this interview Ariel Hyatt speaks with Eli Lev about how he did things a little more frugally with the help of fans.
In an effort to come together and share and discuss the current state of music marketing in 2018, Music Ally hosted an all-day Sandbox Summit conference, pulling in music industry leaders from across the global digital marketing space. Here we look at a breakdown of the day's events and what was learned from some of the key speakers.
There are many options to promote music on Spotify, and while they all have their pros and cons, some strategies are more effective than others. CD Baby's Chris Robley illustrates why artists should focus on follows rather than pre-saves.
Despite how great your fans may be, they can't be counted on to know when all your upcoming gigs are, and need a little gentle reminding in order to get them through the venue door. Here we look at an email reminder strategy that won't irritate fans but can help keep a show on their radar.
This week we deliverance a slew of wisdom to independent, do-it-yourself artists on how to better monetize your music online, how to take advantage of the marketing power of Facebook, how to get the ultimate optimized music video on YouTube, and much, much more!
The degree of personalization offered to Spotify users is what the executives credit the streaming services massive growth to, and is something which anyone hoping to market their brand should take into account. Here we look at what bands and artists can glean from personalization strategy used at Spotify.
Indie ticketer Eventbrite has launched Eventbrite Music, a new platform for independent music venues, promoters and festivals that includes technology from the company's 2017 acquisitions of Ticketfly and ticketscript. The Ticketfly brand will be phased out entirely next year, according to multiple reports.
Among artists releasing music this days, it's fairly common to see them sink a lot of promotional resources into trying to gain a coveted placement on one of Spotify's major playlists, the theory being that such a prominent placement will make a band's career, but is this really the case?
SoundCloud has added private track and playlist sharing on iOS. Users can maximize collaboration on the go, making it easier to share demos, refine content, receive feedback and promote their. Here’s what you need to know:
Being an entrepreneuring artist in 2018 is still incredibly hard, but has some advantages as well, particularly in the monetary department. Here we look at eight tools that can help you to get your music out there an heard, and bring in a little cash while doing it.
While much of the focus on marketing in the music industry is often put on online marketing, the real world can often be neglected, despite remaining one of the most effective areas of music promotion.
In this fifth part of a multi-part series breaking down the ins and outs of email marketing, Cheryl B. Engelhardt explores how artists utilize engaging content in their email marketing to convert subscribers into superfans.