For musicians, diversity of income is key, and you should pulling in revenue from a variety of sources, but some artists aren't even aware what all these sources are, much less how to actually cash in on them.
Something artists often neglect when posting videos to YouTube is proper tagging. This is unfortunate, as tagging is often what makes the most difference when it comes to your video being discovered by an unsuspecting future fan.
In this piece Angela Mastrogiacomo walks us through the ways in which artists can grow their connections in the music industry, identify opportunities and secure sponsorships/partnerships in order to grow their brand.
We unloaded a torrent of valuable knowledge for DIY musicians this week, with advice on how to implement video monetization, why it's still important to put out a single, how to use memes in your marketing and much more!
Wefuture announced that it has closed a$12.8 million series A round from a UK-based corporate investor. The UK startup will use the funds to transition its Show4Me site from concert crowdfunding platform to a broader "music interaction network."
You need help with your digital strategy if you don’t understand video monetization. That's what Michael Brandvold and Jay Gilbert explore on the Music Biz Weekly podcast this week. Learn how to monetize your videos on Youtube and who is eligible.
In this piece, Chris Robley explains why it's essential for new artists getting their start in the industry to release a standalone single before diving headfirst into dropping a full album or event EP.
Bandcamp is opening a record shop and performance space in Oakland, California on February 1st. The store will feature a rotating selection of 99 records that showcase "the diversity and design" of the five million available on Bandcamp.
Applications are open for the House of Blues Music Forward Foundation’s 2019 Bringing Down the House. The four city program helps emerging musicians navigate the music industry, learn music business strategies and develop the knowledge and confidence need to build a career in the industry, both on and off the stage.
UPDATE: Spotify has refreshed it's official list of preferred distributors and renamed its "Other Preferred" designation. In October, Hypebot broke the news that Spotify was publically ranking distributors based primarily on the quality of the metadata that they delivered with tracks.
As the realities of content and distribution continue to transform in the contemporary media economy, many artists and distributors have been forced to rethink their marketing strategy entirely. Here we look at memes have and could potentially be tapped as an effective marketing platform.
Email lists are an essential marketing resource for artists but keeping them in tip top organizational shape can be next to impossible. That said, segmenting your email list based on geolocation is still something you can make happen, and doing so can do wonders for your open rates.
SXSW is just weeks away and the organizers have announced a slate of additions to the Keynote and Featured Speaker lineup for the 2019 event. The updated list of Keynote speakers announced for the event includes Endeavor Chief Marketing Officer Bozoma Saint John, director, actress, producer and activist Olivia Wilde, and the addition of Instagram co-founder Mike Krieger to a conversation with Kevin Systrom and Josh Constine.
EXCLUSIVE ADVANCE LOOK: Emily White has deep first hand knowledge of how to build a sustainable music career from her years an an artist manager, consultant and more. She's shared some of that knowledge from the stages of countless conferences including MIDEM and SXSW and in a Billboard cover story. Her new book, How to Build a Sustainable Music Career and Collect All Revenue Streams, brings all of that knowledge together in a single volume.
UCLA's Music Industry Clinic (MIC) is offering free legal services for qualifying musicians and other members of the music industry. MIC provides UCLA Law students with the opportunity to represent clients in real-life music transactional matters under the supervision of experienced music attorneys.
In this piece nineteen different experts in fields ranging from musician to author to podcast host, weigh in with their marketing predications for the music industry in 2019, and what artists can do to prepare for the year.
We all listen to music for emotional enjoyment, and the psychological benefits have long been known, but in addition to impacting mood, music has also been shown to have the more tangible effect of boosting productivity.
Following its explosion in popularity, podcasting has established itself as a lead player in the audio renaissance. But can this platform continue to keep growing? Low barriers to entry have led to a crowded content field, leaving some in the industry concerned about its future.
Punk magazine Maximum Rocknroll is shutting down its print edition later this year after 36 years and more than 400 issues. The San Francisco based publication began life as a radio show in 1977, and in 1982 added a monthly print magazine to cover the burgeoning d.i.y. and indie label punk scene.
What we consume as the final product of an artist's creative effort typically fails to communicate the process and often struggle that goes into it. Here we explore the value of sharing the creative process, and how it helps fans gain greater understanding of not just the music, but the artist behind it.
While the process of group-writing a song is not a new concept, a recent look at the Top Ten hits suggests that having more songwriters involved in the creation of a song can improve its chances of topping the charts.
In a recent announcement, the Nashville, TN non-profit Music Health Alliance revealed that they have successfully saved the music community more than $40 million in healthcare costs during the course of the past six years, helping over 9,700 clients.
As 2019 gets underway, the public's appetite for live events shows no signs of waning. While this is great news for your next show or festival, a thriving live economy means it's more important than ever to make your event stand out. Here we look at some key strategies that will help you come out on top.
A new year means new tips for the music industry's most motivated do-it-yourselfers, including tips on how to get a scholarship from Live Nation, old school marketing tactics that are still gold in 2019, how to combat post holiday grogginess, and much more!
This week on MusicThinkTank, contributors shared five innovative resources for bands in a band, weighed in on whether music could actually be a good career choice, looked at the ways in which intelligent artists seek inspiration, and more.