Inundated as we all with a constant barrage of emails, chances are high that any promo email you send will be ignored and never opened. Unless, that is, you're able to craft a subject line that's truly masterful. Here, we review the different types of attention grabbing subject line.
TikTok played a pivotal role in the rise of the record-breaking hit “Old Town Road” by Lil Nas X, Blanco Brown’s “The Git Up” and Sueco the Child, whose track “Fast” garnered 17 million Spotify plays after he seeded a clip from the song on the video app. But just how big is TikTok, who uses it and how often?
[UPDATED] PledgeMusic entered liquidation with $9.57 million in debt and assets worth just $20,000, according to court documents obtained by Hypebot. With an "estimated deficiency" of $7,405.502.48 and secured creditor Sword Row, LLC first in line, there is "little prospect" that artists and other creditors will be paid, according to the court-appointed receiver.
Selling your merch direct to fans has become an established best practice among independent artists. It affords a number of advantages, allowing you to keep more revenue and fan data. Here we look at some ways in which you can spruce up your virtual shop and boost your sales as a result
Now is the time to learn how to say no. Why aren’t you getting all the great opportunities? Maybe it is because you don’t have enough heat. Maybe it is because you are too focused on chasing trends and other artists.
Thanks to its Canvas visualization tool, Spotify will be seeing a good deal more looping videos in the near future, something which bodes well for artists looking to give their music a little visual boost. Here, we unpack how bands can make the most out of these 3-8 second clips.
While many aspiring artists dream of performing in front of a crowd of thousands, the reality is that such an outcome is decidedly unlikely, and musicians should find other reasons to pursue music. Here we look at five such motivating factors.
This week, our tips and advice for independent artists in the music business covered how formatting impacts social media marketing, why it's so important to build a solid brand for yourself, how you can begin booking your own local shows, and more.
Music Think Tank Weekly Recap: Streaming Success Stories • Run A Business From The Road • Music Startups • More
This week on MusicThinkTank, our contributors shared streaming success stories, advice on how artists can run a business from the road, info on five cutting edge music startups, and more!
While much of the advice that is dispensed to those looking to develop their music industry career emphasizes the importance of the hustle and maintaining forward momentum at all times, but new evidence is emerging that such a mentality is actually harmful to artist's mental and physical health.
Being a successful songwriter doesn't necessarily mean you need to have musical experience. After going through a tough breakup, this artist turned to a community of strangers online to help her turn her written feelings into a complete album of songs.
CD Baby has expanded into India, the world's 15th largest recorded music market, according to the IFPI. The news arrives on the heels of recent expansion into China, Canada, Columbia, Southeast Asia, and the UK over the last 16 months.
Music industry consultancy Stem has launched Stem Check, a new free service to help musicians understand the ins and outs of any record label or distribution offers. Artists can meet face-to-face with a Stem finance specialists to analyze the pros & cons of the deal.
While digital marketing brings us a number of important freedoms, it also brings with it certain limitations when it comes to marketing. Thumbnail dimensions now govern how consumers engage with the visuals of music, and these formats drastically impact music marketing success across platforms. Here, we look at how to navigate these formats effectively, and how different platforms define views.
With 65% to 85% of most musician's income coming from live performance, learning how to book gigs is an essential skill. Experienced agent, manager and author Jeri Goldstein helps to demystify the process.
While music distribution seems like it should be a simple, straightforward process with just a few steps, the reality is far more complex. Here we follow the meandering breadcrumb trail from when a song is written to when it actually becomes available to the public.
In order to find success in the music industry, more and more musical entrepreneaurs are realizing they need to treat their careers like a small business, a small business which the they're often required to operate while out on the road. Here we break down how artists can best run their business while still maintaining a lively touring schedule.
WNYC-FM, one of New York City's top non-commercial radio stations, is canceling most music programming in favor of news and talk. Disturbingly, other public radio stations are making similar moves or shifting music programming to less listened to time slots and secondary HD channels.
For many bands and artists, branding may simply not be a part of their day to day vocabulary, or if it is, it likely isn't their number one priority. Here, Angela Mastrogiacomo explains why creating a solid brand is so essential to your career, and how to go about making it happen ASAP.
While most musicians might not see themselves as educators, prefer the idea of performing to providing lessons, this piece offers a series of compelling reasons why, as a skilled musician, one should give series thought the idea of teaching music online.
Marketing your music is a complex challenge. What works for one listener or fan could fall flat with another, and artists will often jump through hoops and try all kinds of schemes as they fight against anonymity. While it's good to try a variety of marketing tricks, there's one every artist should steer clear of.
As an increasing number of music fans head to social media channels like Instagram and Facebook, the platforms are offering an increasing number of services to artists to help them engage with their listeners. Here we provide some advice for how to utilize these features to the max.
Included in Bandsintown's new live music charts are 20 that offer a first-ever glimpse into early artist growth in 10 major US cities. Most artists first built a fan base by performing locally long before they were ever added to a Spotify playlist.
Sony has launched a line of customized merch created by Spotify data for the fans of UK rock band . The ‘Amo in color’ initiative connects streaming with physical merch utilizing Spotify data to generate unique T-shirts based on fans' listening habits.
Moving from creating music in your bedroom or garage to playing in front of live audience can seem like a massive leap to make, both emotionally and logistically, but is nonetheless an important step to take. Here we look at some important tips for artists looking to book a local show for the first time.
Commentators inside the music business this week weighed in on the power of musical reinvention, why planning for space travel is the best way to prep for a tour, what it actually feels like to be a musician in the audience, and more.