How To Write Improved Subject Lines That Get Your Promos Opened

2Inundated as we all with a constant barrage of emails, chances are high that any promo email you send will be ignored and never opened. Unless, that is, you're able to craft a subject line that's truly masterful. Here, we review the different types of attention grabbing subject line.

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10 Stats That Prove You Need To Be on TikTok

Tiktok_logoTikTok played a pivotal role in the rise of the record-breaking hit “Old Town Road” by Lil Nas X, Blanco Brown’s “The Git Up” and Sueco the Child, whose track “Fast” garnered 17 million Spotify plays after he seeded a clip from the song on the video app. But just how big is TikTok, who uses it and how often?

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PledgeMusic Owes $9.5M Leaving 'Little Prospect' That Artists Will Be Paid says UK Court

PledgeMusic New[UPDATED] PledgeMusic entered liquidation with $9.57 million in debt and assets worth just $20,000, according to court documents obtained by Hypebot. With an "estimated deficiency" of $7,405.502.48 and secured creditor Sword Row, LLC first in line, there is "little prospect" that artists and other creditors will be paid, according to the court-appointed receiver.

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5 Tips For Improving The Look Of Your Artist Shop

3Selling your merch direct to fans has become an established best practice among independent artists. It affords a number of advantages, allowing you to keep more revenue and fan data. Here we look at some ways in which you can spruce up your virtual shop and boost your sales as a result

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Dear Musicians, It's Time To Learn To Say No

image from cdn.pixabay.comNow is the time to learn how to say no. Why aren’t you getting all the great opportunities? Maybe it is because you don’t have enough heat. Maybe it is because you are too focused on chasing trends and other artists.

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Making The Most Of Spotify's Canvas Tool

CanvasThanks to its Canvas visualization tool, Spotify will be seeing a good deal more looping videos in the near future, something which bodes well for artists looking to give their music a little visual boost. Here, we unpack how bands can make the most out of these 3-8 second clips.

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5 Reasons To Start A Band (Besides Fame And Fortune)

2While many aspiring artists dream of performing in front of a crowd of thousands, the reality is that such an outcome is decidedly unlikely, and musicians should find other reasons to pursue music. Here we look at five such motivating factors.

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Getting It Done: The Week In D.I.Y. & Indie Music

6a00d83451b36c69e201b7c907b657970b-150wiThis week, our tips and advice for independent artists in the music business covered how formatting impacts social media marketing, why it's so important to build a solid brand for yourself, how you can begin booking your own local shows, and more.

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Music Think Tank Weekly Recap: Streaming Success Stories • Run A Business From The Road • Music Startups • More

MTTRecapNew copySMOLThis week on MusicThinkTank, our contributors shared streaming success stories, advice on how artists can run a business from the road, info on five cutting edge music startups, and more!

 

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Best Career Advice That Nobody In Music Takes Seriously

4While much of the advice that is dispensed to those looking to develop their music industry career emphasizes the importance of the hustle and maintaining forward momentum at all times, but new evidence is emerging that such a mentality is actually harmful to artist's mental and physical health.

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'How Strangers Online Helped Me Make A Breakup Album'

Headspace Album Art + FINAL COVERBeing a successful songwriter doesn't necessarily mean you need to have musical experience. After going through a tough breakup, this artist turned to a community of strangers online to help her turn her written feelings into a complete album of songs.

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CD Baby, Dash Go Expand Into India

CD_Baby_Logo_Black newCD Baby has expanded into India, the world's 15th largest recorded music market, according to the IFPI. The news arrives on the heels of recent expansion into China, Canada, Columbia, Southeast Asia, and the UK over the last 16 months.

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Stem Offers Free Analysis Of Label, Distribution Offers

image from stem.isMusic industry consultancy Stem has launched Stem Check, a new free service to help musicians understand the ins and outs of any record label or distribution offers. Artists can meet face-to-face with a Stem finance specialists to analyze the pros & cons of the deal.

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Future Classic Launches 'Wilder' Label with Tom Windish, Continues New Artist Residency Program

image from celebrityaccess.comAustralia and LA-based indie label, management, and artist services company Future Classic has launched Wilder, a joint venture record label with veteran Paradigm agent Tom Windish.

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Views May Vary: How Formats Impact Music Marketing Across Social Media

ViewsOnSocialNetworksWhile digital marketing brings us a number of important freedoms, it also brings with it certain limitations when it comes to marketing. Thumbnail dimensions now govern how consumers engage with the visuals of music, and these formats drastically impact music marketing success across platforms. Here, we look at how to navigate these formats effectively, and how different platforms define views.

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1 Week Left To Submit To Play SXSW Music 2020, First Showcase Bands Announced [Full List]

Sxsw-2019If you want to perform at an official SXSW showcase, your time is running out. The deadline to submit to showcase at SXSW Music 2020 is next Friday, October 26th.

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How Music Distribution Works In The Modern Entertainment Business [VIDEO]

2While music distribution seems like it should be a simple, straightforward process with just a few steps, the reality is far more complex. Here we follow the meandering breadcrumb trail from when a song is written to when it actually becomes available to the public.

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How Touring Musicians Can Operate A Business From The Road

4In order to find success in the music industry, more and more musical entrepreneaurs are realizing they need to treat their careers like a small business, a small business which the they're often required to operate while out on the road. Here we break down how artists can best run their business while still maintaining a lively touring schedule.

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WNYC-FM Is Latest Public Radio Station To Slash Music

OldradioWNYC-FM, one of New York City's top non-commercial radio stations, is canceling most music programming in favor of news and talk. Disturbingly, other public radio stations are making similar moves or shifting music programming to less listened to time slots and secondary HD channels.

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Cracking The TikTok Code: How To Upload Music and Maximize Engagement

Tiktok_logoEveryone is trying to figure out how to get on TikTok. Not only is TikTok one of the most downloaded apps in the App Store, but it can drive enormous engagement for artists.

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Building A Solid Music Brand (And Why You Should Have Done It Yesterday)

1For many bands and artists, branding may simply not be a part of their day to day vocabulary, or if it is, it likely isn't their number one priority. Here, Angela Mastrogiacomo explains why creating a solid brand is so essential to your career, and how to go about making it happen ASAP.

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YouTube, Merchbar Partner For Artist Merch, Vinyl Sales

Youtube_logoYouTube and Merchbar have partnered to bring official merchandise sales to the platform. Merchbar has a similar deal with Spotify.

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Those Who Can Do, Teach: – Why You Should Consider Teaching Music Online

1While most musicians might not see themselves as educators, prefer the idea of performing to providing lessons, this piece offers a series of compelling reasons why, as a skilled musician, one should give series thought the idea of teaching music online.

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One Music Marketing Trick Every Artist MUST Avoid

2Marketing your music is a complex challenge. What works for one listener or fan could fall flat with another, and artists will often jump through hoops and try all kinds of schemes as they fight against anonymity. While it's good to try a variety of marketing tricks, there's one every artist should steer clear of.

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How To Engage With Superfans Using Facebook, Instagram

3As an increasing number of music fans head to social media channels like Instagram and Facebook, the platforms are offering an increasing number of services to artists to help them engage with their listeners. Here we provide some advice for how to utilize these features to the max.

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Cities Are Artist Discovery Secret Sauce In Bandsintown's New Live Music Charts

image from www.hypebot.comIncluded in Bandsintown's new live music charts are 20 that offer a first-ever glimpse into early artist growth in 10 major US cities. Most artists first built a fan base by performing locally long before they were ever added to a Spotify playlist.

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Sony Launches Spotify Data-Driven Personalized Merch For Bring Me The Horizon

image from townsquare.mediaSony has launched a line of customized merch created by Spotify data for the fans of UK rock band . The ‘Amo in color’ initiative connects streaming with physical merch utilizing Spotify data to generate unique T-shirts based on fans' listening habits.

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How To Begin Booking Your Own Local Gigs

2Moving from creating music in your bedroom or garage to playing in front of live audience can seem like a massive leap to make, both emotionally and logistically, but is nonetheless an important step to take. Here we look at some important tips for artists looking to book a local show for the first time.

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Last Week In Music Commentary

6a00d83451b36c69e201bb09aae429970d-100wiCommentators inside the music business this week weighed in on the power of musical reinvention, why planning for space travel is the best way to prep for a tour, what it actually feels like to be a musician in the audience, and more.

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