Our wisdom and advice for the scrappy music industry self-starters out there this week covers where to focus your promotion efforts, some simple but effective ways to engage with fans, why getting your metadata right is so important, and more.
This week on MusicThinkTank, contributors shared articles on how Spotify pre-save are changing digital music marketing, how music improves your workout, whether tribute bands are really legal, and more.
VIP experiences are on the rise in the music industry, giving cash-laden fans premium access and a variety of perks, and while organizers and attendees both seem to win out on the face of it, getting VIP ticketing right is easier said than done. Here we look at four tips for ensuring both customers and venues come out on top.
Instagram: currently the fastest growing social media platform, it's one of the most important tools when it comes to making a splash on social media, and variety of new perks and features mean it's become easier than ever to connect with your fans and stoke the growth of you fanbase, provided you follow these practices.
In this piece, Bobby Owsinski observes how US pop hits which once permeated the world over have given way to more local music in every area except when it comes to the holidays, where American Christmas classics from the 50s and 60s still reign supreme.
Some of the greatest musical acts have faced rejection at the hands of labels, and being passed over by the powers that be is as old as music itself. That said, it doesn't make the stamp of disapproval easier. Here we look at five ways to appropriately weather rejection in the music industry.
Although necessary, promoting your music is usually an pricey proposition. Social media platforms, however, provide a largely inexpensive, risk free space for artists to hawk their wares. But, as CD Baby's Chris Robley explains, this still requires a careful, measured approach in order to be successful.
Communication is a two-way street, something which is just as true when it comes to the artist/fan relationship as any other. This means that, while it's important for artists to reach out to fans, they also need to be able to listen and get a sense of how fans are feeling.
Metadata (aka data about data) has become a huge part of achieving musical success in the digital age. So huge, in fact, that to ignore it, or to have incorrect metadata, can ruin your chances of keeping your head above water in the streaming era.
CD Baby's DIY Musician Conference is moving from Nashville to Austin " to connect with a fresh community of musicians in another deeply musical city." Presentations, workshops, mentoring, jam rooms and more will be held at the downtown Hilton August 16-18, 2019.
While emails certainly do a lot for driving ticket sales, it's easy to wonder if they could be doing more, and artists frequently vacillate between sending too few emails, and bombarding their market base and over-saturating them. Here we look at new data on how to get it right.
Spotify is steadily becoming a less social service, even as most social platforms from Facebook to TikToc are putting music front and center. It's a contradiction that's not lost on some Spotify users.
Part of the main ethos behind SoundCloud which allows it to function is the idea of its users sharing and engaging with each other not just on a musical level, but also sharing common interests and ideas. As an artist, this can make for the perfect environment in which to build and grow a community of both fans and fellow creators.
Chris Robley of CD Baby highlights the five things every artist must include on their Facebook page that are so frequently neglected. When it comes to your Facebook page, a first impression is likely the only impression you'll be able to make.
In this second in a multi-part series exploring some of the less well known publishing agreements in the music industry, Justin Jacobson delves into the nitty gritty of sub-publishing agreement and what its implications are for an artist.
Now that it's December, the holiday season is in full swing. For artists, this means a huge marketing opportunity, whether you're performing, recording, or simply marketing holiday merch, we here look at five key tips for capitalizing on holiday music fever.
Here we look at how the Facebook-owned social media platform powerhouse that is Instagram is dominating a transforming the music industry's social media landscape, and some of the statistics, trends, and hidden tricks through which it's doing it.
How To Work With A Record Producer: Reto Peter (Green Day, Counting Crows) On Music Biz Weekly Podcast
Record Producer Reto Peter joins Michael Brandvold and Jay Gilbert on the Music Biz Weekly Podcast. He has been actively engineering and producing music for 20 years at prestigious studios in Boston, NYC, Switzerland and San Francisco.
Although it's a great way for artists to boost their overall revenue, selling merch at shows can often be a challenge to do. Here we look at seven ways to switch things up and move a few more shirts at your next show.
How you market your website makes all the difference heavy traffic and a digital ghost town, and just like marketing your music, requires a carefully composed strategy with a product that will leave fans coming back for more.
SoundCloud has crunched the numbers and released its top artists, tracks, trends and more of 2018. For the second year, Two Friends released the top DJ setl, and “synthwave” and “phonk” were the most tagged genres.
Our advice for the independent do-it-yourself musicians this week provided sage wisdom on engaging your fanbase holiday style, what to know before signing a recording contract, how to nail low-cost promotion, and much more!
This week on MusicThinkTank, contributors shared pieces on how professional musicians can effectively manage expenses on tour, what happens when public brands change in the music business, how to make a living as a singer, and more.
While 91% of people check their email every single day, you're not the only hitting their inbox, and it can be incredibly easy for your message to be lost or condemned amid the digital clutter. Here we look at three key strategies artist must use to ensure that their email marketing is successful.
If you're an independent songwriter, you're your own publicist on your compositions, meaning it can be worth setting up your own personal publishing entity to affiliate with your PRO. Here we look at what exactly a PPE is, and whether setting one up is the right decision for you.
The members of performers union SAG-AFTRA have voted to approve the tentative deal struck with the major labels for sound recordings back in October. The new SAG-AFTRA Sound Recordings Code includes sound recordings on digital, CDs and vinyl.
While not having the backing of a major label has its downsides, many artists wear their indie status as a badge of honor, and music distributor Record Union wants to take things a step further by getting streaming services to tag songs and playlists as 'independent' in much the same way as certain songs or playlists are tagged 'explicit'.