Since YouTube's unrolling of its Official Artist Channel, how artists distribute and listeners consumer their music has shifted, and with their content now largely consolidated, artists now have a powerful tool at their disposal, provided they market it correctly. Here we look at how to get the most out of your AOC.
It has been more than two months since PledgeMusic suspended all crowdfunding campaigns on the platform, leaving hundreds of artists unpaid. But a PledgeMusic staffer is now telling former clients that the company is in negotiations with a potential buyer.
For many artists, marketing their work is by far the most loathsome aspect of being a DIY artist. Whether you hate it or not though, selling your music is essential, so you might as well get good at it. Here we look at what exactly you should be doing to market your next release.
So often when submitting their music to a magazine or music blog, artists fail to do their research and follow proper protocol, with the result that their work ends up being rejected. In such a competitive field, it is essential that artists do the proper leg work to set themselves up for success.
With any social media posting, bands and artists are looking to generate interest and motivate users to subscribe/share the content with which they're interacting. So how can you ensure you're posting high quality content that engages users? Here, we look at fifteen secrets on boosting your social media presence.
For any crowdfunding campaign to be successful, it's important to have the kind of enticing rewards that will actually motivate fans to donate or become patrons. In this piece we look at some key tips for choosing rewards that will maximize your crowdfunding revenue.
#cancelspotify A growing group of songwriters are taking to social media to urge users to #cancelspotify in protest of the streamer's decision to challenge a US Copyright Royalty Board decision to raise streaming payments to songwriters 44% over the next 5 years.
As an increasing number of modern releases feature more and more songwriters, the importance songwriting splits and their legal value becomes increasingly important. Here we look at exactly what these splits are and how they should be arranged to avoid headaches and conflict down the road.
Whether or not music will even give your music the time of day is massively dependent on the quality fo your press release. Getting press coverage is hard enough, but falling into any of the following pitfalls practically guarantees your music will be panned by music journalisms gatekeepers.
While many DIY artists trying to take their career to the next level focus on their online persona or their creative output, many neglect what is an essential element of becoming a better musician: the live performance. Here we break down some essential tips for ensuring you have develop a killer stage show.
As with so many creative arts, songwriting can often be an incredibly frustrating experience, and it can be easy for you to lose your inspiration and forget your love of the craft when compositional process grinds to a halt. Here we look at how to rekindle the fire and maintain your love of songwriting.
The ability to learn and grow is one of the most valuable skills a DIY musician can cultivate, and while there are certainly an abundance of online resources, one can't overlook the informational and inspirational value provided by the old school resource of books.
While technology and social media have opened up an incredible variety of opportunities for marketing, none remains as effective as that old school classic, word-of-mouth. Here we look at three key tips for how to harness this tried and true marketing technique.
Whatever platform you use, staying directly in touch with your fanbase in the form of e-blasts is critical to selling your music, but this is only effective if you have list to send them to. Here we look at some key tips for connecting with your audience and building your mailing list at your next show.
PledgeMusic has not offered an update to the hundreds of musicians and thousands of fans affected by the crowdfunder's inability to pay creators the funds that fans had pledged. Even the rumor mill is almost silent.
Appearing on one of Spotify's playlists has, in many ways, become the Holy Grail of the music industry for up and coming artists, but doing so could soon get harder, thanks to the platform's rollout of its 'personalized playlists'. Here, we look at the impact and how artists can work around it.
[UPDATED] In this guest post, National Music Publishers Association head David Israelite explores how social media has shifted public opinion toward the songwriters and music publishers in their battles with Spotify, YouTube and other music services.
For developing artists, cover songs can be an incredibly valuable marketing asset. Instantly recognizable hits or cult classics can help bridge the divide between an artist and a potential fan who might be otherwise unfamiliar with the artist's material.
Musician, author and artist advocate Ari Herstand visits with Jay Gilbert on the Music Business Weekly Podcast to discuss digital distributors, Spotify listeners and his book ‘How To Make It in the New Music Business: Practical Tips on Building a Loyal Following and Making a Living as a Musician.’
While many non-musicians think of touring as one of the more glamorous aspects of an artist's career, the reality for most musicians is radically different, but while financial destitution and massive tedium await the unestablished artist hitting the road for the first time, the experience can still be incredibly rewarding.
Hugely popular short video app TikTok is launching "TikTok Spotlight," a program to discover and support independent and unsigned artists. TikTok Spotlight will offer an opportunity to build a community of followers and showcase music to a global audience.
While practice is obviously essential to improving your performance abilities as a musician, where and how you do so can dramatically impact the kind of improvement you see. In this piece we look at how replicating 'gig conditions' can help you to more rapidly improve as a performer.
In this cycle back through the past week's music industry news, we revisit Pandora's plan to test AI-powered interactive voice ads, stream-ripping's long awaited decline, Billie Eilish's positioning for a massive debut, and more.
Music Think Tank Weekly Recap: Gig Conditions • Band Website • Touring On A Shoestring Budget • More
This week on MusicThinkTank, contributors shared pieces on why and how artists should practice in gig conditions, everything you need to have on your artist website, how to tour on a shoestring budget, and more!
This week, our tips and advice for the scrappy music industry self-starters out there covered how to make smart music marketing happen, the complete artist website checklist, how to craft an effective Spotify audio ad for you music, and more.
This week on Hypebot, some of our most popular articles looked at the twenty-five songs that have received over a billion plays on Spotify, ten trends that are completely reshaping the music industry, why anyone would purchase Disc Makers given the state of CD sales, and more!
After learning last month that MySpace had "lost" millions of tracks and photos uploaded before 2016 in a data transfer, collectors went into action. Now an archive of 450,000 form MySpace have found a new home within the Internet Archives.