While building a large following on social media is important to growing you online presence as an artist, engagement is perhaps event more important. Here we look at the ten types of social media postings most likely to lead to engagement.
Autumn is full upon us, and Halloween fans are already well into the full swing of the holiday. This can present a great opportunity to capitalize on the spooky season and give fans exclusive holiday-themed merch offers!
As of last month, Shakira was the most popular musician on Facebook with almost 101 million fans on the social media. In contrast, Beyoncé was ranked tenth with 62 million Facebook fans despite her 23 Grammy Awards and other accolades.
If you want to make it as an independent artist in the music business, it's important to diversify. One avenue many may not consider is to go into publishing. Not music publishing, but actual publishing of artist bios. Being able to thread the PR needle and craft a well-written bio can do wonders for your career.
There's a certain crispness in the air that can only mean one thing - fall is here! This part of the year is a great time to to hit the road on tour, and if you're planning to fill the spooky season with show dates, make sure these ten music friendly cities are on your list!
With many barriers to entry lowered or entirely smashed down, creating music and making it available to the public has become a complete cake walk. Needless to say, this has led to a crowded marketplace, and getting anyone to take notice of said music has become harder than ever. Here we look at some key strategies for how to cut through the noise.
Musicians held rallies across the country calling for streaming residuals for music in television and film even as the American Federation of Musicians and the Alliance of Motion Picture and Television Producers resumed negotiations this week.
Touring can present a number of challenges, all of them made harder by the pressure it puts on your ability to think. Here we look at how planning ahead and treating the tour as if you're going into orbit in space can help prevent disaster on the road.
As much as they may depend on a good audience for a living themselves, musicians are often guilty of being of the worst people to have at your show. Here Joe Hoten reveals the many judgements and insecurities which make musicians terrible audience members.
The success of your music career depends as much on your marketing savvy as it does your skill as a musician, and being able to book a venue that's a good fit for your style of music and level of success is key.
While music streaming is undeniably a global business, a lot of artists are missing out on certain international revenue opportunities owing to cultural and geographic differences, such as those that exist between the US and China. Fortunately, Far East Global thinks they have a solution to this problem.
Unfortunately for artists, touring tends to draw out some of their most unhealthy habits, and maintaining both your emotional and physical wellbeing while on the road takes a concerted effort. Here we look at three important ways in which musicians can maintain good health on tour.
Veteran music marketer consultant Amber Horsburgh graciously shares her list of the 45 Best YouTube channels to promote music to for artists at all levels. "YouTube channel promo is a great way to find new audiences," says Horsburgh, "which in turn builds your own YouTube subscriber base. Especially for official remixes or loosies."
As part of the launch of its new Bandsintown For Artists platform, which includes free fan messaging, analytics and more, Bandsintown has partnered with a curated group of services and platforms offering special discounts to musicians and their teams and designed to help grow a career in music.
Our tips and tricks for music business self-starters this week dug into how artists can increase the open rates on their emails, what you can do to maintain the fans you made on your last tour, some of the most common advertising mistakes artists make (and how to avoid them), and much, much more!
Music Think Tank Weekly Recap: Promote Your Music • Streaming Service Payouts • Performance Rut • More
This week on MusicThinkTank, our contributors shared articles on how to grow you fanbase, the mysterious ways in which streaming platforms calculate their pay per stream, how to get yourself out of a performance rut, and more!
This week, some of most often perused articles from the past week included a look at calls for a TikTok boycott in the wake of the company's banning of LGBTQ content, everything that's wrong with the music business according to The Black Keys, how to choose the perfect music analytics tool, and more!
Email marketing is a key component of developing an artist's brand and cultivating a dedicated following, but for it to work, you need find a way to ensure your fans are actually taking the time to open and maybe even engage with the content you're putting out. In this piece, we look at four strategies that can help to improve the open rate on your next eblast.
While nostalgia in entertainment is nothing new, the indie music scene has been witnessing a particularly large wave of it recently with a number of bands adopting an audio aesthetic heavily reminiscent of the 70s/80s and even earlier. Here we explore why, and where the trend is headed.
Music analytics and fintech startup Paperchain and Centrifuge, a decentralized platform that connects the global financial supply chain, has advancedmade its first advance based on future Spotify royalties.
A new Music Producers Guild study showed that 88% of producers and engineers say that they have asked to work for free, with 71% agreeing to work unpaid within the last three years. 17% of those requests to work free came from major labels.
While a lot of emphasis is put on how to prepare for your first DIY tour, it's also important to make the most of a tour after it's over. Keeping the fresh-faced new fans you made on the road is essential to growing not only a solid fanbase, but your career as whole.
Here AWAL speaks with several veterans of the digital marketing space about some of the most common (but by no means all) marketing mistakes advertisers make when attempting to promote their music across social media and streaming platforms.
As a musician or performer of any kind, consistently delivering a high-quality show is extremely important to the success of your career. That said, we're all bound to get stuck in a rut of one kind or another eventually, what's important is how you get out, and back on top of your game.
As the world's most popular concert discovery app, Bandsintown delivers info on live shows to more than 100 million music fans each month. Impressive numbers, but the burning question is how do you reach your fans?