Living in the age we are, many musicians may be tempted to invest their time and money solely in digital promotion, but eschewing more archaic forms of promotion like vinyls, shirts, and stickers in favor of targeted social media ads and playlist promotion can sometimes backfire. Here we look at why old school formats and promotion strategy still have some value.
Has crowdfunding for musicians become too risky? Is it dead altogether? These kind of questions are being asked by tens of thousands of artists who had counted on PledgeMusic and fan funding to finance their next project. Hypebot asked four music marketing experts with experience in crowdfunding to share what they are telling their clients about the future of music crowdfunding.
While there are many strategies for doing things cheaply, marketing on an actual budget of zero dollars may seem untenable, but their are a number of creative ways to make a serious impact with your marketing that, while they can't replace paid advertising, can go a long way towards supplementing it.
Self-care can be challenging for anyone, let alone an artist on tour, with musicians on the road often facing compromised health, both mental and physical. Here we hear from eleven major touring artists on how they safe guard their headspace while on tour.
Rapper Chad Arrington, aka Chad Focus, may not have been all that he was cracked up to be. Arrington promoted his alter-ego with a giant billboard in Times Square, showing him surrounded with stacks of money. He also spent $65,000 on jewelry.
With video now more important than ever, and YouTube reaching more consumers on it's mobile platform alone than any US television network, having on confident handle on the the best practices regarding the video sharing site is essential.
While listening to music is a delightful pastime enjoyed by many, a surprisingly small number of adults are able to actually play music. That said, it's never too late to start! Here we look at some key tips for picking up an instrument and starting a new chapter in your adult life.
Whether just starting out or already in the thick of promotion, you need to promote your show to as many fans as possible, meaning it's important to have a built up email list. Here we break down five important but easily implemented strategies for beefing up your mailing list as much as possible.
The prospect of a professional photoshoot can be intimidating for bands and artists not used to such things, particularly when there's a lot of money on the line. The good news is, there are a few things you can skip for your next photoshoot that will save you a good amount of precious cash.
UK music trade organisations have come together to support UK musicians and businesses effected by the demise of crowdfunding and direct-to-fan platform PledgeMusic. But in the US, the music industry and trade groups have remained largely silent.
Far too many artists who release brilliant music are ultimately unaware of how the system works when it comes to collecting royalties on said music, and consequently run the risk of getting ripped off. Here we offer a straightforward guide to understanding how digital royalties work.
As with many high-stress creative industries, burnout plagues the music business, and has brought down many an aspiring young artist - but it doesn't have to be that way! Here we look at how to avoid fizzling out and giving up.
Being an independent touring musician may seem like an amazing job (and it can be!) but the reality is that life on the can be grueling and often expensive. Here we look at some key money-saving measures that prevent your tour from being a total financial bust.
In its ongoing effort to give artists the tools they need to build a comprehensive tour marketing campaign, Bandsintown has launched Bandsintown VIP Club, a co-marketing program that utilizes artist's socials and owned properties to create the ultimate marketing package.
As a songwriter, having your songs performed in public presents an opportunity for you to collect royalty money, a valuable source of income. But how can you be sure you're getting what you are entitled to?
It doesn't matter what your skill and abilities are, if you can't figure out a way to communicate them to the world, you're unlikely to be able to advance your career. Here we look at some key rules of networking that will help you in successfully navigating the landscape of your industry peers.
Jeremy Young of Soundfly is a d.i.y. music business guru who has toured three continents and loves giving advice to emerging artists. He joins Michael and Jay on the Music Biz Weekly Podcast to share how on Soundfly, you can explore an article about how your favorite artist achieved their sound, sign up for a short free course or invest in a Mainstage course with a personal mentor.
Cyber PR chief Ariel Hyatt has long been a teacher of and advocate for developing artists. Never one to rest on her laurels, the d.i.y. music guru has released 'Fan 1st,' the latest in her series of ebooks, as well as, relaunched her informative podcast.
If you're a music industry self-starter looking for tips on how to succeed in a challenging industry, you've come to the right place. This week we offer advice on why your presentation and aesthetic are so important, how to begin self-releasing music, some key signs you're ready to hire a music publicist, and more!
Like it or not, people have a tendency to judge a book by its cover, doubly so when it's a performer on stage. For this reason, it is essential that artists, in addition to making sure their performance abilities are top-notch, take time to perfect their visual style and overall aesthetic.
In this latest chapter in the saga of the still-smoldering wreckage that is PledgeMusic, Mario Putzar examines some of the underlying causes that led up to the platform's current state of crisis, many of them eerily similar to another music direct-to-fan platform (now also defunct), Sellaband.
This week on MusicThinkTank, contributors offered advice on purchasing gear, four ways you should use an electronic press kit, the ten rules of networking and more.
In recent months, Facebook has rolled out some interesting new features and products that artists and promoters should take notice of. Here we break down these new tools and how you can utilize them to improve your social media presence.
As playlists popularity continues to grow, being able to successfully pitch music to playlists becomes more important, as well. Here, a sought-after rock playlist curator explains the number one mistake artists make when pitching their music.
While Spotify deserves kudos for its free Artist toolkit, no music service has provided more opportunities for artists to connect with fans than Pandora. Pandora AMP (Artist Marketing Platform) is an offering that its competitors can learn from.
Jumpstarting a career in the music business is a challenging feat, requiring a massive amount of time and energy for something that could ultimately fall flat. Failure at this early stage can often be the result of a lack of industry experience - luckily we have some tips for avoiding the pitfalls that trip up many beginners.