This week on MusicThinkTank, contributors explored the curious case of the largely artificial band Threatin, how music therapy can help with addiction recovery, the best way to responsibly store delicate instruments, and more!
There have been a number of stories released in the past week covering a fake LA hard rock band created by a one Jared Threatin who purchased massive numbers of followers, views, and Facebook attendees only to, unsurprisingly, have the "real" tour go up in flames.
YouTube has expanded Stories to all creators with more than 10,000 subscribers., as it said it would in June. YouTube launched its own version of Stories which was initially available only to select YouTube creators.
As an artist striving for success, you're doubtless putting in countless hours of blood, sweat, and tears, but even working as hard as you do, it's easy to make career derailing mistakes. Here we look at five of the most common ones.
While the vast majority of us rely on Google for our searching needs, we're also aware of a few other engines like Bing and Yahoo, as well as some other outliers. One major search engine artists over look when focusing on making their music discoverable, however, is the Russian search engine Yandex.
The rise of the streaming age has brought with it an unsurprising uptick in artists attempting to game social media and streaming platforms in a less-than-honest approach to finding success in the music business. The "band" Threatin's faked fanbase and resulting failed tour has become perhaps the most extreme instances of this tactic.
[UPDATED] Bandzoogle is celebrating 15 years, a lifetime in both in music and tech. The website and marketing platform continues to thrive by providing a product that every musician needs, constantly improving it and charging a fair price. But Bandzoogle's not-so-secret ingredient is founder Chris Vinson and his team of musicians and music lovers who wake up every morning wanting to make life better for artists. Here, Chris shares his journey.
If you want your career in music to be a success, you're going to need to invest in it, but this doesn't necessarily mean financially. There are a number of other ways to put yourself out there which will increase your liklihood of making new connections, engaging with your audience, and building a larger following. Here we look at five such unique opportunities.
While musical integrity is often (as it should be) an artist's number one priority, musicians still need to make money, and there's no reason that same integrity can't extend through to the merchandise they sell. While higher quality merch may typically mean higher production costs, there are ways around such expenses.
Kim Petras and Lizzo have a short but informative discussion with Karen Brooks, a Grammy Award-winner who has a No. 1 single on Billboard’s Hot Country Songs Chart about the need for equality in the recording studio and music industry at large.
While we like to think artwork doesn't define an album, it is an opportunity to create something which compliments the themes and emotions expressed on the album and, best of all, compels a potential listener to purchase it. Here we look at five psychology hacks for upping your album art game.
The season of giving is here, and while the holiday season may mean fans buying more music and merch for each other, it can also be a great opportunity for artists to give back to their most devoted listeners.
Following the 2016's landmark "Blurred Lines" case, the music business has seen an uptick in the number of copyright infringement cases it's been hit with. Still, the industry is no stranger to legal squabbles. Here we look at five iconic music copyright cases which every songwriter should know about.
Technological developments in cloud storage capacity and improved connectivity in combination with a need for creative interaction between artists and engineers has led to the development of a variety of collaborative music apps. Here we look at seven such tool allowing musicians around the world to work together.
Folk Alliance, the organizers for the International Folk Music Awards (IFMAs) announced the details for the 2019 edition of the event, as well as an early slate of award recipients for the event. Musician and broadcaster Tom Powers has been announced as the host for the 2019 return of the awards show.
Advertising via social media is fairly common in the industry now, and Snapchat is no exception. Here we look at why more independent artists should be using the platform for promotion, as well as exactly how they can go about doing it.
Sonny Stuart Winter shares advice for music industry hopefuls by recounting his experience from age 15 putting on music events and how it led to a successful industry career. Later, he talks about the role of social media and mental health, and how they relate to the music business.
Nostalgia can be a powerful tool for artists to harness, particularly when it comes to marketing to adults, and while directly copying music from their childhood by be legally suspect, there are a number of other ways to use elements from their past to evoke musical nostalgia.
Danny Ross sat down to chat with Robby Morris, the creative director of indie powerhouse the Secretly Group, which is responsible for the releases of Bon Iver, Angel Olsen, The War On Drugs and others about why image is so important in the streaming age.
Covers are a a central idea of the western pop scene, often rising to become more famous than the original version of a song. Some of the best covers have been able to truly reimagine a song in a way which gives it a fresh meaning, or causes it to evoke and entirely different feel in the listener. Here we look at ten such examples.
For a lot of artists, marketing doesn't come easily and, particularly given how deeply personal a lot of songwriting is, immediately shifting into shameless self-promotion mode can be difficult. Unfortunately, marketing is an essential yet increasingly part of being successful as a musician. Here we look at seven strategies that can make things easier.
When it comes to social media marketing, Facebook is no longer the cool kid on the block, and has in many ways become a social media pariah. All that aside, it remains the most widely used social media platform on the planet and, with the right strategy, can still be a useful marketing tool.
Being on social media is important for artists, but using it effectively is another matter, and clumsy posting can often do more harm than good. Here we look at twelve important questions to ask yourself before you post on any social media.
Making a living as an artist can be hard, and having to keep down a day job while still working to fulfill your musical potential isn't a juggling act everyone can keep up. For a fortunate few, however, there are fellowships and grants that can give you the opportunity to live comfortably and massively expand your creative abilities at the same time.
Our tips and advice for those independent artists trailblazing their own path this week covered a comprehensive breakdown of effective email marketing, how to gather your first five thousand followers on SoundCloud, a beginners guide to building an audience, and much more!
This week on MusicThinkTank, contributors shared articles on the future of remote music collaboration, the ways in which millennials are changing the music industry, how to find the right mixing engineer for your project, and more.
Conventional wisdom is that an artist has to be on a major label to have major success in the music industry. But these 11 top artists are proving that the major label paradigm has shifted, Indie is in.