If you're feeling as though you've hit a wall with your ticket sales, the answer to your struggles could lie in the form of Facebook Events. Here we look at three ways DIY artists can boost attendance through their use of Facebook Events.
The concept behind free samples has long proven itself to be successful in the world of retail, and now the marketing strategy has been adapted by artists for use on Instagram, making music more social and boosting sales.
Hypebot is so busy chronicling the new music business and how tech is changing discovery, marketing and monetization, that we seldom look behind the scenes at the people that make it all work. As we did with the Bandzoogle support team, here is a look inside the design team behind the music website builder and e-commerce platform.
Social media has proven itself to be an invaluable tool for musicians and Instagram is, in many ways leading, the pack. That said, the platform isn't much good to any artist if they don't have any followers, so here we look at the three most important tips for gaining fans on the service.
While longform live streaming on YouTube, Facebook and Instagram is on the rise, their audience is still dwarfed by Twitch. While thought of as a gaming and esports platform, a lot more happens or could happen there. Savvy musicians like Drake have already experimented with the platform by playing a top gamer live, but that just scratches the surface of how the Amazon owned platform could be used to connect with fans.
The internet has fundamentally altered the way in which artists market their music, giving them a chance to reach fans and grow their base in way not previously possible. With so many opportunities, however, there may be some key marketing strategies you've been missing out on.
The newly launched Save Music campaign by the Incorporated Society of Musicians hopes to protect musicians post-Brexit by either maintaining their freedom of movement between countries or to introduce a special two-year working visa for them.
[UPDATED] Bandsintown shared that it now has close to 45 million registered fans using the system to discover and track live concerts. They generate about 500,000 clicks daily. More than 450,000 artists post their shows on the platform.
Here are some stark statistics for those who rely on social media to market music: In the United States Facebook, Twitter and Snapchat are no longer adding new users. In fact Facebook’s daily user base has been the same for the 9 months. Twitter and Snapchat both actually lost users in the U.S. and North America, respectively, over the last 6 months.
In this piece from The Uptown Plug, they explore how to apply the strategy and methodologies of the 'Lean Startup' to an independent DIY music business career as we enter this exciting new time period in the music industry.
No matter how brilliant your video may be, simply uploading it on YouTube without first taking the time to optimize it means you're unlikely to get any kind of views. Here we look at the ten steps to ensuring you get the most views possible.
Studio producers and sound engineers typically require certain types of contracts in their work, so familiarizing yourself with such legal documents early can benefit you in the long run. Here we look the circumstances under which sound engineers should maintain ownership of work, vs. when a one-off fee is appropriate.
Iggy Azalea has revealed that she is officially an unsigned artist. The Australian performer signed a deal with Island Records back in February of 2018, however, has now parted ways with the label after only nine months.
Spotify will charge for some Spotify For Artists products and services, CEO Daniel Ek stated during last week's earnings call. While "unlikely" that the it will charge for data, this mark's the first time that the streamer has said it will monetize any of the services that it has touted as empowering creators.
Twitter has been around for over a decade now, and has helped make or break many an artists career. Here we examine which practices have allowed artists to find success on the platform, and will likely continue you to do so for the near future.
With voter apathy an omnipresent concern at this particular moment in time, artist manager Emily White has partnered with a variety of artists to launch the #iVoted initiative which rewards those participating in the democratic process with free concert tickets.
This week, Hypebot shares wisdom for indie artists on why their latest music release failed, how to determine if your album is ready to be released, what artists should be sharing with their fans besides music, and much more!
This week on MusicThinkTank, contributors shared articles on the most common production mistakes made by DIY musicians, how the MMA benefits engineers and producers, what makes for great horror soundtrack, and more!
Although only available to select creators for the moment, YouTube recently followed Facebook's lead by debuting a video premiere feature which allows viewers to watch a video together as soon as it's published. Here Chris Robley walks us through how it works.
YouTube Global Head of Music, Lyor Cohen, pens a monthly newsletter to global industry execs, often co-authored by key figures from within the broader business. In this month's newsletter, Cohen invited John Shahidi, CEO of Shots Studios, a management company for musicians and artists including Anitta, Alesso, Rudy Mancuso and Lele Pons.
Landing your song in or show or film can have a far reaching range of benefits for artists, both in terms of financial gain and notoriety. So what are your options when it comes to sync licensing, and what are the steps to take in order to get your songs these coveted placements?
At long last the comprehensive and sweeping Music Modernization Act has been signed into law, affecting industry professionals everywhere. While the legislation was certainly surrounded by its share of controversy, we here look at some of the upsides to the act.
ASCAP has opened registration for the 14th edition of its signature event, the ASCAP “I Create Music” EXPO, at the Loews Hollywood Hotel in Los Angeles, May 2 - 4, 2019. Last year’s event attracted songwriters from 23 countries.
In the music business, mastering has gained something of a reputation as mysterious "dark art". The reality is that mastering is quite simple at its core and, while not as sexy or glamorous as being a rockstar, is an important part of the music industry machine.
Facebook if flat. As part of a Q3 earning report, the social network shared that the number of daily active users in US and Canada remained flat at 185 million. In the EU, users actually fell from 279 million to 278 million.