Your music release strategy and your social media strategy must go hand in hand, and artists should establish a schedule whereby their fans are engaged and entertained enough by the artist's online presence throughout the year that they are left eagerly anticipating new content, whether it's music or merch.
While early season festivals like SXSW tend to get the most airtime, the second half of the year is chock full with a variety of incredible conferences for those steeped in major music industry happenings. Here Angela Mastrogiacomo looks at ten that are essential to attend.
While taking your music on the road is the dream of many artists, life on tour - in addition to being an eye-opening adventure - can also be incredibly stressful, and put a significant strain on both your mental and physical health.
While the barriers to sharing music have fallen away, getting heard by critics and influencers has become harder than ever. In this video, we look at four tricks for artists looking to engage with industry tastemakers.
Video thumbnails are in many ways the billboards of YouTube, allowing artists to capture potential viewers' attention by offering them a snapshot of video content. Here we look at why creating custom thumbnails is so important, and how to ensure you're creating images that are optimized for maximum visibility.
Many sites empower users to make micropayments to creators. China's Tencent Music already has a massive tip-like program returning revenue to artists. Based on a recent earnings call, Spotify wants to get into this business, as well. Exactly how they'll do it, however, remains a question, writes music attorney and artist advocate Chris Castle.
Assuming your latest tour wasn't a complete disaster (or maybe even if it was), chances are you acquired a few new friends along the road. So how do you turn these fresh fans into repeat customers? Here we look at five ways of keeping new listeners engaged.
As per the norm, Instagram has unveiled a host of new features as we reach the halfway point of 2019. Here we explore what some of these new changes are, and how they can enhance your music marketing efforts on the platform.
The modern music studio is about more than just the musician, and for those looking to pursue a career in the music business, much of what happens in a recording studio is as much thanks to the team of engineers behind the console as the person in front of the microphone.
Co-writing a hit song with one of your bandmates feels great at the time and is all well and good, until down the road it suddenly turns out the two of you have differing opinions on who contributed what, at which point the royalties argument is bound to turn nasty. Luckily, carefully documenting song splits from the outset can nip this kind of issue in the bud.
In this piece, Dan Reifsnyder delves into the challenge many songwriters, successful or not, face in attempting to secure loans for major purchases like a house, and what steps you can take to establish a paper trail and make the process that much less of a headache when the time comes to apply for a loan.
In this recent case study of sorts, Brian Hazard recounts his experience with both the YouTube and Facebook video premiere options in an effort to determine which platform's offering makes for the music video promotion tool.
UPDATED: As part of part of our ongoing investigation into PledgeMusic and its recent insolvency filing, Hypebot contacted the UK government's Insolvency Service to learn the procedures and deadlines for the artists, labels and fans owed money to file a claim, as well as exactly what PledgeMusic assets were available for sale.
Sometimes life doesn't allow for the constant aggressive marketing you'd planned on, but fortunately building a strong marketing foundation can be done in just fifteen minutes a day. Here we look a five day breakdown of how to execute a formidable ticket selling ticket selling strategy.
For many working in a creative field, doing their best work necessities some combination of inspiration and solitude, something which artist residencies can help cultivate. Here we look at some of the best, most beautiful North American residencies available to creatives.
As an independent artist, the songs you write and the recordings you make are your intellectual property, meaning you own the copyright. Here we walk you through the technical steps of copyrighting your work via the official channels, as well as making money off your music once the copyrights are registered.
Bandzoogle has added a commission-free fan subscription feature to its popular music web site and marketing platform. Artists can now offer online fan clubs within their websites, create stronger fan communities, add income streams and keep 100% of the revenue.
Many artists bemoan the time they must spend on business and marketing, instead of focusing on their artistry and musicianship. While there's no silver bullet to changing this ratio, there are a number things you can do to make life easier on yourself and have more creative time.
Despite many technological advances, getting major labels and publishers to pay out quickly has remained a challenge. It seems that Sony Music and Sony/ATV, however, are making an effort to expedite things for artists and songwriters, offering real-time processing, and a new "cash out" service.
Tony van Veen, the CEO of DIY Media joins Michael Brandvold and Jay Gilbert on the Music Biz Weekly podcast. DIY Media is home to Disc Makers, BookBaby and Merchly. At a time when the industry is focused on streaming, Disc Makers has become the top provider of physical goods for d.i.y. and indie artists.
While sharing your music has become easier, getting it into the ears of those who matter has become increasingly difficult. Here we look at four steps for how artists can make their music stand out and catch the interest of industry tastemakers.
In order to pop in a potential event-goers social channels, your posts need to both brief and compelling, summarizing the entirety of your event in just a brief sentence and single image. Though this sounds challenging, the good news is you don't have to do all this compositional work from scratch. Here we look at some valuable social media templates which can be used to help sell you next event.
There are a number of factors that go in to crafting the perfect email newsletter, form making the title engaging enough to catch a reader's attention to making sure the content is interesting enough that they continue to subscribe.
Playing a sold out show is one of the most rewarding feelings you get as an artist. But to get there requires planning and execution. This piece walks through every step of promoting a show from announcement to sellout.
How To Contact The Court If PledgeMusic Owes You Money plus Confirmation That An Investigation Is Underway
Late last week, a court-approved the "winding up" of PledgeMusic. It's the UK equivalent of liquidation to cover debts, and while the few assets still held by PledgeMusic are likely to go for pennies on the dollar, this sale marks the last hope that thousands of artists, labels and fans have of recouping any of millions of dollars that they are collectively owed.
This week we deliver a whole truckload of tips and tricks for independent artists, with advice on what you need to understand about Instagram analytics, some great college towns to plan your next tour around, some critical mistakes to be sure you don't make in your career, and much, much more!
CD Baby has moved its DIY Musician conference to Austin on August 16-18. To mark the shift, the much-loved d.i.y. music distributor is adding some real star power to its already strong mix of networking, advice, and inspiration.
As any artist with an online presence should by now be aware, Instagram Stories are a major part of any effective social media marketing strategy. IG stories can do wonders for driving traffic to artist sites, as well as offering key metrics and which fans are engaging and what they enjoy. Here we look at which of these metrics you should keeping an eye on.