Metadata (aka data about data) has become a huge part of achieving musical success in the digital age. So huge, in fact, that to ignore it, or to have incorrect metadata, can ruin your chances of keeping your head above water in the streaming era.
Part of the main ethos behind SoundCloud which allows it to function is the idea of its users sharing and engaging with each other not just on a musical level, but also sharing common interests and ideas. As an artist, this can make for the perfect environment in which to build and grow a community of both fans and fellow creators.
While consumer need for a hi-res streaming services seems to have cooled down of late and most listeners seemingly content with CD-quality music, Qobux close to imminent launching its hi-res streaming and download platform in the US. The news comes on the same day that Sony became the first major label to launch its own hi-res streaming service.
While artists now live in a time when they have more freedom than ever to create, market, and sell their music, the digital age has brought with it a unique set of challenges as well. Here we look at the three biggest obstacles standing between contemporary musicians and success.
Ariel Hyatt and hear team at CyberPR share 7 tactics to use to first activate any fan base around a holiday music promotion to build engagement or sales – or both.
After recently making waves by allowing its users to link back to their Instagram stories, SoundCloud is mixing things up once again by integrating Dubset into their platform, allowing tracks to be scanned and then collecting and distributing royalties to the appropriate rightsholders.
Spotify is testing a feature that would allow users to upload their own tracks into their personal Spotify library. Apple Music already integrates tracks stored on an iPhone with its streaming music service.
Apple Music now has 56 million subscribers, according to a new report. That's up 6 million since April, when CEO Tim Cook announced a 50 million milestone. Spotify, which has an estimated 90 million paid users, is adding subscribers at almost twice Apple's rate.
Apple Music will continue its growth trajectory, according analysts at Morgan Stanley. Over the next five years, Apple Music's 5% market penetration will expand to 14%of a growing user base of Apple's products, driving a 28% revenue growth. Apple Music is predicted to grow to 164 million users by 2023.
In this piece Chaz Jenkins explains why implementing a broader approach to analytics is key to an effective marketing strategy, and why only looking at past data simply doesn't provide enough information.
With almost almost 30% market share overall, independent music is a music industry force to be reckoned with. But that share falls to below 20% on the major streaming services. In a effort to rectify the inequity, digital distributor Record Union is leading a campaign urge Spotify. Apple Music, Amazon and others to acknowledge independent music with a label.
While the rise of streaming and the music industry's at least partial financial recovery have sidelined music piracy as a topic of major concern, the illegal acquisition of music online continues to be an ever-present issue.
Artists have been finding ways to game the system since the digital age began, often in the form of purchasing likes or subscriptions, but streaming isn't immune either. Here we look at the tactics employed by some artists to dramatically boost their streaming numbers.
Millennials are thirsty for music and are constantly immersing themselves in at every opportunity, to the point where it is fundamentally altering the music industry, impacting both traditional retail sales of music and digital streaming.
Kris Wu, a Chinese-Canadian actor, singer and former member of EXO, topped the iTunes song chart on Monday. For almost 24 hours, Wu had all 5 tracks in the Top 5 with the exception of Ariana Grande’s just released single “Thank U, Next." But Wu's success appeared under some unusual circumstances and according to one source, won't count towards this week's chart tabulations.
Spotify [SPOT] stock ticked upward Tuesday, after days of downward trading that saw the streamer hit an all time low. SPOT stock ended the day at $141.68 up 1.85%. It was up another 1.21% in pre-market trading on Wednesday, trading at $143.40.
Spotify has confirmed that Doug Ford, a senior director and head of music culture & editorial, will be exiting the streamer. Ford, who joined Spotify in 2013 as part of its acquisition of music discovery app Tunigo, has been one of Spotify's top executives in charge of playlisting across genres.
INgrooves has joined a growing group of distributors and record labels pulling their music from eMusic over continued payment problems, a spokesperson told Hypebot Monday. Just weeks ago, The Orchard and Naxos separately pulled their extensive catalogs from the struggling subscription music download platform.
The industry gave a collective gasp of horror when founder Tim Westergren was pulling down $1,000,000 by selling of Pandora stock while simultaneously fighting artists with royalty loopholes. Chris Castle writes that Spotify's Daniel Ek is leaving Westergren in the financial dust with a monthly windfall of $20 million.
While blockchain has long been thought of as God-send and natural fit for the music industry, the budding technology has yet to live up to the hype surrounding it. In his "Howard Test," George Howard outlines what it will take for the technology to reach its potential.
Putting your music online is obviously an essential part of accruing fans, but a "build it and they will come" mentality does no one any good. Here we look at what is actually necessary to building a database of fans.
While it may not seem like the trendiest of internet scourges, piracy remains a huge issue. While many thought that the low cost and easy accessibility would bring about an end to illegal downloads, the fact that piracy still accounts for more than a third of music consumption suggests the dream of late 90s tech buccaneers is alive and well.
Classical music powerhouse Naxos of America today joined a growing list of labels and distributors pulling it's 1.8 million track, 80,000 album owned and distributed catalog from eMusic due to " continued non-payment, as well as non-reporting."
The world of digital music marketing is complex and ever shifting, making success in such an area a challenge. That said, there are some things we can do to try and keep up. Here we look at three current marketing trends every entrepreneuring artist ought to be aware of.
Indie music distributor DistroKid has received "a significant investment" from Silversmith Capital Partners, a Boston-based growth equity firm. DistroKid currently serves 250,000 independent musicians with digital distribution, as well as, royalty collection and management.
The world of online promotion is a crowded one, with new music being released everyday, it can be difficult to get your work noticed at all. Unfortunately there's not silver bullet when it comes to digital music promotion, but here we look some tips that can at least improve your chances.
While internet provider Cox came off poorly in its recent case against BMG, Mike Masnick of Techdirt believes that the circumstances of that case were unique, and that is why labels trying to win similar cases by expanding the definition of 'vicarious' infringement are having less success.
Just in case you didn't feel like the music industry was a litigious enough space, the estate of 60s era pop star Ricky Nelson has open a whole new can of legal worms by filing a class action lawsuit against Sony Music over its alleged failure to properly report streaming of the late artist's music.
As the music industry continues to change the transformation is impacting not only the ways in which audiences consume recorded music, but also the way in which they experience live performances - and for many fans, the standard package just isn't cutting it anymore.
For a long time it looked as though the popularity of legal streaming services would be able to curb online piracy, but as streaming offerings continue to diversify, and more of the services continue to release their own original programming, the a la carte option of Bittorrent has seen a resurgence.