While it may not always be generating the most buzz and excitement, classical music as a genre has a number of unexpected benefits to the consumer, outside of just a studying aid and making plants grow faster.
In their interview series "How We Listen" Byta sits to to chat with artists and other music industry professionals about their listening habits, and how they discover music both new and old. In this edition, they speak with Amber Horsburgh, who works as marketing consultant for a number of major artists.
"Alexa (Siri, Google) play __________." With tens of millions of song requests being processed daily, what fills that blank matters. "Play That Funky Music" will net you the Wild Cherry hit. Hear that song once and you know the title.
With the rise of the digital age, music has ceased to become something we own as much as something we rent. One format, once thought of as obsolete, is shifting this new balance, however. Here we look at why ownership of music is still important, and how vinyl is making it relevant again.
While music discovery has, in many ways, become easier than ever, a new study suggests that there's a limited period of time in the average consumer's life when they're actually finding new music, and at a certain age 'musical paralysis' sets in and the discovery ceases.
In this piece, Alex Tiuniaev unveils a new method of examining how we listen to music using something called the Music Experience Quadrant, which places music on a spectrum between emotional vs. rational, and abstract vs. visual.
In an age where playlist culture reigns supreme in our consumption of music, one curious music blogger from NYC took some time to investigate what today's music consumers are listening to, on what platform, and most of all how they're discovering it.
When streaming began to dominate music consumption, many industry insiders believed all physical forms of media would soon die out, but it appears that vinyl wasn't the only format to prove these people wrong, and that cassette tapes have see something of a renaissance of late.
In this piece James Shotwell argues that, as music industry becomes increasingly crowded with artists, the need for more music journalists grows, and that social media's ability to fill this void is sorely lacking in the quality department.
The confines of a car have long been a favorite spot for enjoying music, helped by the rise of streaming and the enduring popularity of radio. Here we look into what it is that car goers listen to and why.
While much has changed in the music industry over the past ten years, our listening habits while on the move have, until now, remained much the same. Historically AM/FM listening has dominated in the car but, while this is still somewhat true, traditional radio's grip on drivers seems to be loosening.
In this piece, Bobby Owsinski observes how US pop hits which once permeated the world over have given way to more local music in every area except when it comes to the holidays, where American Christmas classics from the 50s and 60s still reign supreme.
We knew our attention spans were short, and it seems the streaming era is only making things worse, with new data revealing that consumers are becoming increasingly fickle, and skipping more songs after spending a decreasing amount of time listening to them.
It is perhaps unsurprising that music tends to occupy a larger part your life when you're young. Knowing this, it correlates that social media used by a 13 to 24 demographic would, to a greater extent, be driven by music, as a new study recently revealed.
Covers are a a central idea of the western pop scene, often rising to become more famous than the original version of a song. Some of the best covers have been able to truly reimagine a song in a way which gives it a fresh meaning, or causes it to evoke and entirely different feel in the listener. Here we look at ten such examples.
As the rise of the streaming industry continues to alter the ways in which listeners consume music, we're starting to get a better handle on what some of these changes look like. One change that's been a benefit to artists is the revivification of their older work, or "catalogue" material, with more listeners reaching back to "re-discover" older recorded works.
Facebook Outage Reveals People Still Read News Other Ways, Would YouTube Outage Reveal Something Similar About Music?
While YouTube has certainly moved in on the music industry in a major way, carving out a huge swathe of listens and views, a recent news outage at Facebook has suggested consumers may not be as dedicated to these major sites as was at first thought, and that, were YouTube to disappear, consumers would have no trouble moving on to greener pastures in order to get the music they crave.
Since the beginning of the recording industry, the limitations imposed by format have directly influenced music, from wax cylinders to MP3s. Here we look at how the now dominant format - streaming - is reshaping music.
Going as far back as the FM radio receivers of the 1950s, transportation and music have been inextricably linked; and as the landscape of the transportation industry changes, new marketing opportunities for music and artists are emerging.
The spooky season is well upon us, and with scary movies dominating screens everywhere, we're taking a moment to explore what it is that makes up the unmistakeable sound of a perfect horror soundtrack.
While Kanye West has certainly had a knack for staying in the news of late, one item that didn't see a lot of air time was the controversial hip hop figure's popularization of the "Medium Play" or MP album format. Here we examine what the state of "Ye" means for the state of music.
As streaming continues to establish itself as the dominant form of music consumption, we're taking a look at the state of radio in 2018, and how American's love affair with listening on the road has helped keep radio alive as a viable portion of the market.
Exploring an innovative new partnership between Austin City Limits and KGSR/Austin, Jacobs Media sat down to chat with Emily Parker, the Program Director at newly created Austin City Limits Radio to discuss how the partnership came to be and where the station is headed.
Fred Jacobs examines the reality of radio's demographic challenge, it's addiction to the 25-54 year old age bracket, and it's need to capture the attention of Generation Z, which is already the largest generational group of them all.
While copyright law is often covered from the perspective of musicians and labels, we don't often look at it from the point of the consumer. Still, even as a casual consumer of music, copyright effects us, often in more ways than we might guess.
The motivation behind creating music varies wildly from artist to artist, with some doing so in hopes of fame and fortune, and others just because they feel like it. Here we look at how to strike the delicate balance between making music based solely on your own self-interest, and desperately trying to make music the world will like.