Tom Petty’s Music Genome And His Legacy-Defining Traits

1-aDsblOYr4qfZEb5XGfKVewFollowing Tom Petty's passing on Monday, numerous obituaries and remembrances have been released, often similarly describing his music as a 'soundtrack for the road." Here we look at some of the traits most common to Petty's music and which helped to make it so compelling.

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Most Popular Music Genres: Completely Different Than What You Might Believe

0001For artists looking to establish a career in the music industry, being able to target a specific genre can be helpful in focusing their efforts, particularly if it's one of the more popular genres. Here we look at the most popular genres of music, with some surprising results.

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Taylor Swift Turned Right Said Fred’s Body-Positive Hit Into A Revenge Fantasy: Here's How

Download (7)In this article Ian Temple deconstructs and analyzes the musical similarities between T-Swift's latest single "Look What You Made Me Do" and Right Said Fred's hit 1992 classic "I'm Too Sexy For My Shirt"

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How Artist Affinity Targeting Works On AMP, Pandora's Free Music Marketing Platform

SkiHere we explore a new feature from Pandora which allows artists to connect with fans via Artist Affinity Targeting. This article explores how the new feature benefits both artist and listener, how it was tested and perfected.

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Spotify Shares "How Students Listen 2017" [Eliot Van Buskirk]

Download (1)In addition to learning, expanding personal horizons and developing a plan for post student life, college is also a place where many shape their musical identities. Eliot Van Buskirk of Spotify Insights has taken a deep dive into how students listen and shared it via an interactive microsite.

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Music: A Universal Language That's Difficult To Translate

1While music may often be described as the universal, a translator's take may be rather different. Indeed, translating a song from one language to another presents a number of challenges in staying faithul to the idea of, and communicating the feel of the original.

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How We Listen To Music In Our Cars

2While listening to music in the car has long been a tradition, the way in which we do it has changed significantly over the years, as technology has developed to allow greater choice in what we choose to play. Here we look at some numbers relating to listeners on the go.

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Collecting Your Favorites: Vintage Music In The Digital Age

1 (1)Before the ubiquity of streaming, many music fans spent a lot of time (and money) on amassing huge quantities of physical music. Here we look at how longtime fans can reconcile their preexisting stock with current technology.

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When It Comes To New Music Releases, Is The Element of Surprise Wearing Thin?

1Surprise releases have been all the rage of late, with artists like Beyonce, Drake, and Radiohead dropping full length albums completely out of the blue, and while these spontaneous marketing techniques can be great for major artists, they can hurt indie musicians, and are something of a mixed bag for fans, suggesting this new trend may be short lived .

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Why Album Art Is Critical For Success In 2016

3Although the commercial decline of the physical album means that fewer listeners are getting the full visual experience when they consume an artist's music, the following article suggests that album art has in fact become more important than ever, and makes huge difference when it comes to selling music.

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For All The Country, EDM And Hip Hop Hype, Rock Still Reigns Surpreme, Says Nielsen Study

Rock's Not DeadA new year end report from Nielsen offers some interesting data regarding music consumer's listening habits, some of which run contrary to common perceptions about the popularity of various genres.

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How Live Music Can Save Itself From Disruption [Cortney Harding]

1While the live music market is strong and getting stronger, it may soon struggle, as increasing numbers of potential concert goers opt for a night in. It's time that the music industry take steps to make live shows more enticing.

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