An oldie but a goodie, email marketing is one of the best ways to turn fans who like your music into fans who buy your music, but building a robust, profitable email list can feel like a daunting task, from getting subscribers to choosing a platform, to actually producing good content. Here we look at how to make it all happen.
Once you've gone to the trouble of recording and producing music, you're likely going to want to release it to the public - this can be a daunting process however, so here we look at a presentation that covers all the details of how to release to music.
The cliché of the starving artist has existed for centuries in all creative sectors, and the music industry is no exception. Unfortunately, this makes musicians all that more likely to expect a hand-to-mouth way of life, particularly when an impoverished lifestyle is encouraged on the basis of making 'art for art's sake.'
This week on MusicThinkTank, contributors shared articles on how it bands are able to craft melodies that stick with us, what you need to get started in music publishing, and some of dangers associated with becoming a musician.
Thank you for your committed readership and the insightful content that many of you have shared. Without your contributions, our sister blog Music Think Tank would not exist. If you have something to say about the music industry, please consider contributing a post to MTT!
We've all gotten songs stuck in our heads, or found that, decades after hearing a piece of music, we are able to recall it with full clarity - but what are the qualities which cause some songs to have this staying power, while others simply fade into memory? In this piece, we look at how the group Imagine Dragons is able to craft music which manages to cling to listeners' brains.
A career in music can fill your life with excitement and passion, but while incredibly rewarding, life in the music business carries with it a number of inherent risks as well, including financial and personal instability and risk of addiction.
This week on MusicThinkTank, contributors shared articles on how to effectively develop a context for you music online, the best way to officially register your band's brand, why MIDI keyboards are taking over, and more.
The rise of the online marketplace has, in many ways, made it easier for musicians to get discovered online, but playlist culture often means that even if listeners discover a single song, they may miss the bigger picture - and broader context - of your music and image as an artist.
On MusicThinkTank this week, contributors shared articles on how to prepare for a performance, why the much maligned Spotify is a win for artists and listeners, how to make programmed drums actually work for you, and more!
While Spotify has been a fairly polarizing company in the music industry since its inception, with many in the business feeling that it's financial practices are less than fair, this piece looks at how the platform (and its new 'block' feature) is actually beneficial to both artists and consumers.
Unless you have the right friend, or enough money to hire a studio musician, finding and honest-to-goodness drummer for your recording project can be a challenge. Luckily, with the right production techniques, programmed drums can be made to sound almost as realistic.
Music Think Tank Weekly Recap: Maximizing Productivity • Sound System • Innovative Music Companies • More
This week on MusicThinkTank, contributors shared pieces on how to maximize your productivity, what to keep in mind when purchasing sound equipment, some innovative music companies to keep an eye on in 2019, and more!
We all listen to music for emotional enjoyment, and the psychological benefits have long been known, but in addition to impacting mood, music has also been shown to have the more tangible effect of boosting productivity.
This week on MusicThinkTank, contributors shared five innovative resources for bands in a band, weighed in on whether music could actually be a good career choice, looked at the ways in which intelligent artists seek inspiration, and more.
While many conscientious parents may be eager for their children to take music lessons, the prospect of a full on career in music might be met with less enthusiasm, with guardians often concerned about the income and stability of their charges. Here we look at some of the pros and cons, and whether the music business can provide a suitable career.
Whatever sort of musician or performer you are, getting your art on the road and out into the world is key to your success. Here we look at how to arrange your transportation so that you can tour affordably without inviting disaster.
While a live performance is hopefully a thrill for all those involved, both on and off stage, it's important to remember that making these events a positive experience requires careful planning around the practical logistics of admission sales and merch.
While there are certainly a myriad of apps out there designed to help with music creation and promotion, not all of them are as beneficial as they claim. Here we look at three which do live up the hype which every DIY rapper should be using in 2019.
This week on MusicThinkTank, contributors shared articles on why you should really avoid open mics, how social media has made hip-hop about rapping again, how to write a song (from the best in the biz) and more!
Catering to your fanbase is a key part of successful music marketing, and Spotify's new pre-save option - which gives fans the option of adding as-yet unreleased music their library, allows artists to engage with their listeners early, and ensures listeners don't miss out on the latest tracks.
This week on MusicThinkTank, contributors shared articles on how Spotify pre-save are changing digital music marketing, how music improves your workout, whether tribute bands are really legal, and more.
An integral part of the music industry, tribute bands seem to be only growing in popularity, with countless artists playing thousands of shows a year in masterful recreations of some of music's biggest names, and while these bands' success may not be up for debate, it does beg the question, just how legal are they?
How you market your website makes all the difference heavy traffic and a digital ghost town, and just like marketing your music, requires a carefully composed strategy with a product that will leave fans coming back for more.
This week on MusicThinkTank, contributors shared pieces on how professional musicians can effectively manage expenses on tour, what happens when public brands change in the music business, how to make a living as a singer, and more.
These days, a career in the music business rarely consists of just writing and performing songs, and independent artists looking to make it in the current music industry should also be working to hone their production skills, for the sake of both their and their band's success.
This week on MusicThinkTank, contributors explored the curious case of the largely artificial band Threatin, how music therapy can help with addiction recovery, the best way to responsibly store delicate instruments, and more!
Apple Music will continue its growth trajectory, according analysts at Morgan Stanley. Over the next five years, Apple Music's 5% market penetration will expand to 14%of a growing user base of Apple's products, driving a 28% revenue growth. Apple Music is predicted to grow to 164 million users by 2023.
Nostalgia can be a powerful tool for artists to harness, particularly when it comes to marketing to adults, and while directly copying music from their childhood by be legally suspect, there are a number of other ways to use elements from their past to evoke musical nostalgia.
For a lot of artists, marketing doesn't come easily and, particularly given how deeply personal a lot of songwriting is, immediately shifting into shameless self-promotion mode can be difficult. Unfortunately, marketing is an essential yet increasingly part of being successful as a musician. Here we look at seven strategies that can make things easier.