[UPDATED] Driving fans to an artist's site only to redirect them elsewhere to purchase a download or t-shirt means lost revenue and a chance to capture valuable fan and marketing data. The reams of a growing number of major and indie artists are building their own
While musical integrity is often (as it should be) an artist's number one priority, musicians still need to make money, and there's no reason that same integrity can't extend through to the merchandise they sell. While higher quality merch may typically mean higher production costs, there are ways around such expenses.
While we like to think artwork doesn't define an album, it is an opportunity to create something which compliments the themes and emotions expressed on the album and, best of all, compels a potential listener to purchase it. Here we look at five psychology hacks for upping your album art game.
[UPDATED] The team and growing network of indie stores behind Record Store Day are celebrating both Black Friday and Small Business Saturday this weekend with an extensive array of exclusive releases, special sales, in-store performances, signings and events.
As the rise of the streaming industry continues to alter the ways in which listeners consume music, we're starting to get a better handle on what some of these changes look like. One change that's been a benefit to artists is the revivification of their older work, or "catalogue" material, with more listeners reaching back to "re-discover" older recorded works.
Millennials are thirsty for music and are constantly immersing themselves in at every opportunity, to the point where it is fundamentally altering the music industry, impacting both traditional retail sales of music and digital streaming.
While Kanye West has certainly had a knack for staying in the news of late, one item that didn't see a lot of air time was the controversial hip hop figure's popularization of the "Medium Play" or MP album format. Here we examine what the state of "Ye" means for the state of music.
Shifts in the music industry have precipitated a new rapid fire format of music release, with artists constantly creating new music and releasing singles rapid-fire. In addition to other changes, this shift has caused the EP to begin edging out the LP as a dominant format of music.
One of the great marketing challenges of the modern age lies in getting through to the coveted millennial demographic. In this piece we look at what the results of a survey turned up, including several actionable insights on what millennials value most.
While the CD has hung on longer than some might have guessed, it's decline has been steady. That said, some are still turning a profit from this outdated form of music. Here we look at Alliance Entertainment, the largest wholesaler of physical music in the US.
While it may most commonly be associated with Rock, Hard Rock Cafe's collection of music memorabilia extends far beyond this one genre, with treasures from countless musical greats. Hugh McIntyre recently had the good fortune to visit the restaurant chain's vault, and here recounts some of the priceless items found within.
While streaming has certainly risen to become the dominant form of music consumption, physical formats aren't in the grave yet. Here we look at four different physical formats to consider next time you plan to drop an album or single.
Discogs has released their 2018 Mid-Year Marketplace Analysis & Database Highlights. The report emphasizes physical musical sales for both catalog and new releases, comparing them to broader industry stats from Neilson.
The Orchard has released the latest album in its Ten Bands One Cause series with a limited edition pink vinyl disc featuring tracks from Silversun Pickups, Modest Mouse, El-P of Run The Jewels, Local Natives, Tyler Childers, The All-American Rejects, The Rocky Horror Picture Show Soundtrack, Soccer Mommy, Daryl Hall & John Oates and Black Moth Super Rainbow.
Merch is becoming an increasingly important source of revenue for artists and bands on the road, but for artists merchandise isn't only sometimes difficult to sell, but can also be a creative challenge when try to think up interesting and innovative items that fans will want to buy. Here we look a seven tips for getting more fans to the merch table.
Collecting and listening to vinyl can be a delightful hobby for music enthusiasts from all walks of the industry, but the nature of the medium can often make getting into vinyl financially intimidating. Here we look at how to become a vinyl enthusiast on a budget.
The traditional album format has long been suspected to be floundering for relevance, and Bobby Owsinski here highlights why the less than stellar 'sales' of Drake's #1 album Scorpion represent another nail in the coffin of albums everywhere.
Revenue from merch can be a fantastic way to supplement your income as a performing musician, with the additional bonus of providing free advertising. Here we look at the basics of getting into the merch game, from design to sale.
Music download store eMusic is late paying at least one independent distributor, according to an internal email obtained by Hypebot. The troubles come just as the indie digital retailer launches an ambitious music blockchain project.
Music merch management app Merch Cat has launched the Merch Cat Fan app, a direct-to-fan sales tool centered on the live show. Fans can use it to buy merch at live shows, or anytime, and artists get access to purchase data.
While it would have been hard to believe a decade ago, vinyl is back on the charts as a medium of music consumption. In this piece we look at the pros and cons of putting your music on vinyl, and why a format that may seem cumbersome and expensive just might be worth the investment.
Michael Foster weighs in on how streaming and playlist culture is effecting album sales for niche genres including ambient, electronic, new age and electronica; and whether they could spell out the end of conventional albums or actually multiply sales.
While the classic merch items certainly have their place on the table, and will sell reliably well, developing a product that stands out and is brand specific can go a long way towards strengthening your image, creating a bond with fans and, of course, making additional money.
As the music industry has changed, so too has the way in which consumers find new music, but music discovery remains one of the most important aspects of the music industry, and is the holy grail for artists and promoters. Here we look at prevailing music discovery trends of 2018.
In this piece Sunny Stuart Winter takes on the question of why vinyl (now in its best year since 1991) has such appeal for collectors, and what the demographic of record collectors looks like in the wake of Record Store Day 2018.
While all the excitement and buildup preceding an album release can make you eager to get it out the world as soon as possible, an album release should be carefully planned and orchestrated in order to avoid a disappointing flop.
EPs have existed for a long time as a great way for artists to test the waters before dropping a full length album. Here we look at the benefits of having an EP, how to use it, and the history behind the format.
While making money in the music has in many ways changed and become much harder over the years, merchandise sales have generally remained much the same. Additionally, merch provides an excellent opportunity for artists to build a connection and better engage with fans.
In this piece Bobby Owsinski refutes the idea that technology will "save" the music business, arguing that as long as people want to hear music, there will be a business around it, and that things like blockchain tech can only be so beneficial.