Inundated as we all with a constant barrage of emails, chances are high that any promo email you send will be ignored and never opened. Unless, that is, you're able to craft a subject line that's truly masterful. Here, we review the different types of attention grabbing subject line.
Thanks to its Canvas visualization tool, Spotify will be seeing a good deal more looping videos in the near future, something which bodes well for artists looking to give their music a little visual boost. Here, we unpack how bands can make the most out of these 3-8 second clips.
While much of the advice that is dispensed to those looking to develop their music industry career emphasizes the importance of the hustle and maintaining forward momentum at all times, but new evidence is emerging that such a mentality is actually harmful to artist's mental and physical health.
Living as we are in the digital age, any company which plays host to entertainment media on a large is at constant risk of copyright infringement. Whether it's Spotify or YouTube, difficult challenges will inevitably arise over how to best monitor for and remove infringing content. Here we look at factors which determine how companies thread the copyright needle.
AWAL Promotes Two: Aaron Bogucki has been upped to Vice President, Marketing at AWAL based in the UK. Over the past 18 months, Bogucki has been building up AWAL’s global digital marketing and creative content team and forging strategic partnerships with third-party tech platforms.
Being a successful songwriter doesn't necessarily mean you need to have musical experience. After going through a tough breakup, this artist turned to a community of strangers online to help her turn her written feelings into a complete album of songs.
While music distribution seems like it should be a simple, straightforward process with just a few steps, the reality is far more complex. Here we follow the meandering breadcrumb trail from when a song is written to when it actually becomes available to the public.
In this interview, Neil Turkewitz sat down to chat with Kerry Muzzey, a composer whose knowledge of intellectual property and performance rights allowed him to act as a one man publisher and record label. Here they discuss the issue of online copyright infringement, how it's affecting artists, and what is being done to correct the problem
For many bands and artists, branding may simply not be a part of their day to day vocabulary, or if it is, it likely isn't their number one priority. Here, Angela Mastrogiacomo explains why creating a solid brand is so essential to your career, and how to go about making it happen ASAP.
While most musicians might not see themselves as educators, prefer the idea of performing to providing lessons, this piece offers a series of compelling reasons why, as a skilled musician, one should give series thought the idea of teaching music online.
Marketing your music is a complex challenge. What works for one listener or fan could fall flat with another, and artists will often jump through hoops and try all kinds of schemes as they fight against anonymity. While it's good to try a variety of marketing tricks, there's one every artist should steer clear of.
As the value of music publishing catalogs have multiplied, so have the ways in which forward-thinking companies like Downtown, Round Hill, Kobalt, ole/Anthem, Primary Wave and Create Group monetized those catalogs, says MiDiA entertainment industry analyst Mark Mulligan.
Moving from creating music in your bedroom or garage to playing in front of live audience can seem like a massive leap to make, both emotionally and logistically, but is nonetheless an important step to take. Here we look at some important tips for artists looking to book a local show for the first time.
While on of the main complaints about satellite and broadcast radio is that the same songs get played over and over again, numbers suggest there's a major disconnect between what people say they don't want, and what they actually enjoy listening to, and that musical repetition is actually a good thing.
In 2018, the Music Modernization Act was passed into law. Hailed as a harbinger of justice, songwriters hoped the law would help restructure the digital music economy in such a way as to make things more equitable for artists. The reality is a bit more complicated, but change is coming, and songwriters will want to be prepared. Here are four steps they can take to brace for the coming shift.
Apple is known for its attention to detail, but this revelation takes that to a whole new level. Instead of using less-than-perfect lyric services to provide lyrics alongside its music streams, Apple Music has "a team of people listening to music and transcribing the lyrics."
While tenacity and an ability to stay the course are often thought of as essential values for succeeding in the music industry, the ability to reinvent and adapt is perhaps even more important. Here Patrick McGuire explores the importance, for artists, of embracing new ideas.
If you want to make it as an independent artist in the music business, it's important to diversify. One avenue many may not consider is to go into publishing. Not music publishing, but actual publishing of artist bios. Being able to thread the PR needle and craft a well-written bio can do wonders for your career.
Copyright violation remains an ever-present issue in the music business, affecting not only an artist's ability to make money, but also that of labels. Consequently, the RIAA annually drops a list of the top offenders. Here we look at who this year's guilty parties are.
Email marketing is a key component of developing an artist's brand and cultivating a dedicated following, but for it to work, you need find a way to ensure your fans are actually taking the time to open and maybe even engage with the content you're putting out. In this piece, we look at four strategies that can help to improve the open rate on your next eblast.
In this piece, Ellisa Sun takes us on a trip down memory lane and back again as she compares the music of her youth with more modern compositions, and looks how much both music and the way we consume it has shifted over the years.
While nostalgia in entertainment is nothing new, the indie music scene has been witnessing a particularly large wave of it recently with a number of bands adopting an audio aesthetic heavily reminiscent of the 70s/80s and even earlier. Here we explore why, and where the trend is headed.
In this review, Brian Hazard of Color Theory walks us through his recent experience using the Spotify PR service Virtuoso Music, whether the service delivered on it's promises, and whether or not it might be right for you.
Here James Shotwell chats with Bad Wolves, a rock and roll group who have been able to cultivate success in a genre some had deemed dead. In this interview, they detail how they found success with their recent cover of 'Zombie' and how the group's collective experience in the music business has affected their career.
The RIAA promises to cut through the complexities of consent decrees, the Mechanical Licensing Collective and other issues related to streaming in an intensive 60 minutes session at the Mondo. NYC conference later this month.
While music has changed a great deal over time, it has consistently referenced drug and alcohol usage for decades. But which genre does so the most? Here we look at a lyrical analysis of artists and genres to determine where substances feature the most frequently.