The accessibility of social media has made it easy for artists to fall into to much of routine when communicating with their fans and get lost among the herd of other bands and artists out there trying to make their mark. Here we look at some creative ways that artists can engage their base that will help them stand out.
Celebrity endorsements have long been a powerful force in the music industry, helping to propel certain releases on to massive success. Now, thanks to Cameo, these gold stars of approval are easier (and cheaper) to get than ever before.
It's important to stay ahead of your competitors and Instagram and email are the two best platforms to make that happen. Pete Campbell breaks down the best strategy for Instagram promo, how to most effectively execute an email marketing campaign, and how to combine the two.
Yesterday, top music industry analyst Mark Mulligan wrote that Niche Is Music's New Mainstream. But how do you find your own unique niche and connect with what Mulligan calls "a passionate cluster of fans?"Tarryn Meyers says that it is by building a brand that is uniquely you, but can also successfully bridge genres.
Many artists spend so much time and energy writing and recording their music, that they almost ignore the essential steps needed to prepare for and launch its release. Veteran music publicist Ariel Hyatt has created a template to help artists avoid this crucial mistake.
Social music app LÜM has closed its seed round, bringing the Madison, Wisconsin based startup's total investment to $1.2 million in less than a year. LÜM has also partnered with concert promoters Frank Productions to explore ways to bridge the difficult divide between live and digital music consumption.
Just weeks after postponing a 17 Rolling Stones dates to have heart surgery, Mick Jagger rescheduled the full tour and posted a video on Instagram which proves that the 75 year old still has all the moves.
In the digital age, many traditional obstacles to cultivating a successful career have been lifted. But this also means the field is more crowded. Cathy Baylis looks at how entrepreneurial artists can most effectively promote their music and stand out in the crowd.
While many people (particular those of an older generation) have been assuming for years that teens' hefty consumption of social media has been negatively altering their brains, a new study suggests there is may actually be very little impact.
While many artists seek exponential growth borne of a viral stunt, too many of them focus on the tactics and strategy of making this happen without giving enough thought to what it is that their audience actually wants.
In what looks like a move that could possibly be changing things for the better, Facebook is once again tailoring its video algorithm, giving preference to videos containing longer runtimes and more repeat viewers, while penalizing so called 'content mills.'
The goal of most musicians is simply to earn a living doing what they love. But in this DIY, D2F, streaming and social media era, that goal can seem both simultaneously attainable and a million miles away. Ariel Hyatt talks to Eli Lev, who is making his living as an independent musician and their mutual efforts to help others do the same.
Whether it's your band/artist profile or your own personal page, the goal of most social media is to engage others in some form of communication, and to generate enough interesting content to keep them coming back. So how do you keep users engaged? Once again here content is king, so in this piece we look at fifteen content secrets that will help keep your social media channels firing on all cylinders.
For artists looking to communicate directly with their most tuned-in fans, BandsInTown now allows bands to post newly released music, upcoming shows, or simply share a personal messages with tracking fans. Here we break down how it's done.
While you're likely using the social media majors like Facebook, Instagram, and Twitter to promote your music, you may be frustrated with how little it's done to actually boost your music's performance. In this free workshop, Bobby Owsinski offers some pointers for musicians and engineers on how they can get the most out of marketing their music on social media.
As part of a great new feature, Instagram is now offering its users a 'quiz' option. Similar to their Question Sticker, this new aspect of the social media platform will allow users to ask multiple choice questions, with up to four answers to choose from.
Crowdfunding has become a key tool in the DIY artist toolkit, but doing it successfully is harder than it looks. Here Cyber PR's Ariel Hyatt does a little myth busting to help set the stage for success.
As should be obvious to everyone by now, Instagram has become one of the most valuable social media tools available to artists, particularly when it comes to making big announcements or keeping in touch with fans. Here we look at six ways you can take your Instagram presence to the next level.
Facebook is rolling out FB5, a new design for that’s "simpler, faster, more immersive and puts your communities at the center." Three of the updates offer musicians and music marketers new and better opportunities to stay connected with fans and sell more tickets.
When critically acclaimed singer/songwriter, Amy Speace, live streamed a Concert Window album preview from her walk-in closet to the fans who had just helped fund its release, it wasn’t because she couldn’t book another venue. It was because she is both a new mom, and a musician, and with a one year old asleep down the hallway, it was a way to say yes to both.
Artist and music discovery on Spotify were among the topics covered during Monday's earnings call. With CEO Daniel Ek sharing some stats that show that the despite the fact that 40,000 new tracks are uploaded daily, more artists than ever are being discovered on the platform than ever before.
According to a new study from Pew Research, Twitter usage in the US seems to have peaked at around 22%, with most of its content dominated by an even smaller percentage. Here we look into more of these numbers and what it means for artists and musicians on the platform.
While many unfamiliar with the platform may be quick to dismiss TikTok as yet another frivolous video sharing platform, the reality is that TikTok can be an amazing opportunity for artists to expand their fanbase.
Has Coachella lost its cool? Burning Man is now the most Instagramed festival in the world, beating out Coachella for the top spot. An Instagram user at Burning Man will post an 24 times over the course of the event, compared to 21 times at Coachella.
In this review of the song reviews section of the musician focused social media site Drooble, Brian Hazard of Color Theory provides a detailed breakdown of his experience using the site, kind of user feedback he received on his music, and whether the process as a whole was valuable to him as an artist.
Ariel Hyatt's best selling book CROWDSTART is now a 3-part masterclass – Cyber PR LAB 9. With leading crowdfunding service PledgeMusic at least temporarily offline, this must-read book excerpt and the course are more important than ever.
Snapchat's user base is finally growing again, though not dramatically enough for investors. The social channel added 4 million daily active users last quarter, marking its first gain in a year. Snapchat now has 190 million DAUs, up from 186 million at the end of 2018.
UPDATE: The last monthly user stats that Twitter says it will ever share showed a social media channel struggling to grow. Twitter added monthly users for the first time in a year - 330 million monthly users vs. 321 million in the previous quarter. But that's still lower than the 336 million in the same quarter last year.