The awkward middle child between the reliable LP and the flashy single, the EP is often overlooked and misunderstood, particularly as the digital age reshapes our music consumption habits. Here we give the EP some much deserved attention, looking at the format's history and how EPs are used by artists in the present day.
Over the past couple of years, TikTok, the brainchild of Chinese tech company ByteDance, has blown up particularly among teens. Not one to miss the party Facebook is now planning to incorporate some of the apps choice features into Instagram in the near future, according to recent reports.
In an exploration of how much the ubiquity of smartphones has impact our media consumption, Fred Jacobs looks at the recently constructed Samsung KX stage, a vertically stacked contraption taylored specifically for its view-ability via smartphone.
When it comes to using Instagram (or really any social media) to promote your music, it's important that you develop an engaged community of fans, not just a passive audience, vaguely aware of who you are. Here we look at five key techniques for properly promoting your band on Instagram.
Whether you're an artist or producers, sending a regular newsletter is the best way to stay in touch with fans, clients, or both. Given that so much of email is now consumed smartphones, we're looking at eight tips to make sure your newsletter is mobile friendly.
In this piece, James Shotwell tackles the triple minefield of a cultivating a creativity based career, the opinions of others and when they matter, and the inevitability of death as it relates success in the music industry.
While the internet has made it easier to create and distribute music, this same phenomenon has also led to oversaturation. Although more commonly thought of as a tool for the fashion and lifestyle industries, influencer marketing can also be utilized in the music business as a way to stand out and get ahead of the pack. Here, we look at how.
Content ID solutions provider Audible Magic has launched its UGC Music Rights Platform (UMRP) which simplifies the licensing and administration of music rights for user generated content on social media.
Facebook and Instagram have begun partnering with a number of labels and distributors to allow artists to monetize their music on the platforms. Here we break down how the process works, what sort of content artists should submit, and what musicians can expect to get paid.
Spotify has launched an integration with Snapchat that allows users to share music and podcasts directly through Snapchat Stories. The feature is rolling out soon across iOS and Android devices starting today.
While some artists may be strongly opposed to fans posting footage of their concert on Instagram (as they certainly have the right to be) other artists love the idea, seeing it as a source for free promotion. Indeed, if you discover such footage, there are a number of things you can do with it to help market your music and your brand.
While you may be able to find some success getting decent airplay for your music, your online presence is still likely to suffer without a proper visibility boost. Here we look at how DIY artists can employ Search Engine Optimization to increase their content's chances of being discovered via organic searches.
Pandora has added music and podcast sharing to Instagram Stories. Starting today, Pandora users across all tiers of service can share songs, albums, podcasts, playlists and Pandora stations via Instagram Stories and give friends and followers free temporary access to Pandora.
Established as the social media darling of the under twenty set, the post offers an insider's understanding of why it is that Instagram is so popular among teenagers, as detailed in seven points by University of Texas student Andrew Watts.
When users share a track from Spotify to Facebook Stories, viewers will now hear a 15-second preview before tapping to listen. Hinting at future expansion of the feature, Spotify added that Facebook Story sharing does not extend to albums and playlists "for now."
As with so many good things, creating quality social media content can take vast amounts of time and energy. If you're trying to make it as a musician however, these resources are likely in hi demand. Here we look at some ways in which you can streamline your social media content creation to ensure you're churning out high quality social content on the regular.
The relationship between fans and artists has been transformed by social media, with your music's consumers now craving a higher volume of content and a more intimate connection with the creator than ever before. Luckily, this can work to your advantage as a musician, provided you know what type of content to churn out.
Once you've honed your artistry as a musician and created the perfect product, be it an immaculate album or a killer live show, it's time to switch gears to the sometimes unpleasant business of sharing your work with the world. One often underutilized platform outside of sites like Twitter or Instagram is, unexpectedly, Reddit. Here we look at why the site is a valuable promotional resource, and how you can effectively harness its potential.
One of the greatest advantages offered by social media marketing is the ability to measure and quantify your online impact. Unfortunately, as an artist or musician, it can sometimes be difficult to determine which aspects of this feedback are actually of value. Here we look at how to utilize Google Analytics in a way which allows you to measure and evaluate your success on social platforms.
As with most social media platforms, bands and musicians operating on Instagram often struggle with getting their posts to stand out on amidst a crowded field, even as the platform's nuances become increasingly inscrutable. Here, we offer a helping hand in growing your follower base on the platform, and getting your content seen by more people.
How To Add Lyrics To Instagram Stories [Have You Read Hypebot's Most Popular Post So Far This Year?]
Move over Spotify and Apple Music, Hypebot's most-read post of 2019 is about Instagram. Written by our friend Kevin Cornell, TuneCore Editor Content & Blog, Adding Lyrics To Your Instagram Stories offers practical how-to advice for a fairly new feature on one of social media's fasting growing platforms, Instagram.
10 Reasons It's Smart For Musicians To Go To A Big Festival, Even If They're Not Performing [Kosha Dillz]
As someone in the music game who usually goes on a mission to be on the list, I started something a few years back that has me fiscally supporting the (big or small) festival in hopes of playing it one day. I truly believe I am a good festival act, and for all festivals that I did this for, I was eventually booked to play. (my theory proved right)
The Pareto Principle, also known as the 80/20 rule, is the principle that, for many things, roughly 80% of the effects come from 20% of the causes. By applying this rule to social media and content marketing you can avoid fan burnout.
While artists may love using instagram, the fact is that a lot of them aren't utilizing all of the platform's features as they should, and may not be getting the most out of Instagram that they can particularly when it comes to gaming the algorithm in your favor. Here we look at some advanced tips for taking your Instagram to the next level.
Pretty much every kind of social media capital is available for sale these days, and followers are no exception. Surprisingly, however, the very people whom you would think didn't need to purchase fake fans have, for one reason or another, accrued vast swathes of these artificial followers.
The idea of constructing a marketing plan can seem intimidating at first, particularly when it comes to the expense involved, but in reality a solid and effective marketing plan can be more about goals and careful planning than total dollars spent. Here we look at the five steps to putting together a solid music marketing plan.
In this third of a four-part series on how to sell more tickets to your event, we focus on how you can free up your time to focus on things like your music by automating certain important marketing tasks while still maintaining an authentic presentation to fans.
If you're new to the social media game and have yet to amass hordes of followers, it might not seem like a particularly rewarding avenue to invest your marketing efforts in. Fortunately, a limited following is merely a small speed bump on your road to marketing success, and using these five strategy, social channels can still be your oyster.
In the music business, being able to stretch your money and work with a shoestring budget is a valuable skill. Here we look at how one viral Instagram photographer takes extreme budgeting to the next level, spinning straw into gold by utilizing common scraps to create incredible photographs.
In this second of a four part series on how to sell more tickets to your event, we kick things up a notch while still keeping the time commitment to a minimum, looking at how to build a social ad timeline, make personal appeals, and more.