Facebook Outage Reveals People Still Read News Other Ways, Would YouTube Outage Reveal Something Similar About Music?

3While YouTube has certainly moved in on the music industry in a major way, carving out a huge swathe of listens and views, a recent news outage at Facebook has suggested consumers may not be as dedicated to these major sites as was at first thought, and that, were YouTube to disappear, consumers would have no trouble moving on to greener pastures in order to get the music they crave.

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Viral Rapper Wynne Talks Lemur Doodles, Espionage, Tierra Whack [INTERVIEW]

Screenshot 2018-11-14 06.52.20In this installment of the #nofilter interview series, AWAL talks with viral rapper and social media sensation Wynne about some of her more off-the-beaten path thoughts and opinions.

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Beginner's Guide To Building An Audience

1As an artist, building an audience is one of the hardest and most important things to do, and it can be difficult to know where to start. Here we look at helpful comprehensive beginner's guide to successfully growing an audience from the ground up.

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90% Of Consumers In Spotify's Home Market Stream Music, But Only 43% Pay For It

FreemusicA new streaming music survey in the Nordic countries offers a look at what may be the best that Spotify and the music industry can hope for when it comes to paid versus free streaming.  Since streaming music was all but invented there, the Nordic countries of Norway, Finland, Denmark and Spotify's home country of Sweden, are considered to be streaming's most mature market. 

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Facebook Launches Lasso: TicTok, Musically Video Clone With Massive Music Library

image from geeko.lesoir.beFacebook has launched Lasso, a much rumored clone of hugely popular short video lip sync app TicTok. The Musical.ly short music video app was acquired and incorporated into TicToc last year. 

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Taking Advantage Of The Marketing Power Of Facebook (In Just 5 Minutes)

1If you're feeling as though you've hit a wall with your ticket sales, the answer to your struggles could lie in the form of Facebook Events. Here we look at three ways DIY artists can boost attendance through their use of Facebook Events.

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3 Big Tips Gaining More Instagram Followers As A Musician

2Social media has proven itself to be an invaluable tool for musicians and Instagram is, in many ways leading, the pack. That said, the platform isn't much good to any artist if they don't have any followers, so here we look at the three most important tips for gaining fans on the service.

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Social Media In U.S. Has Stopped Growing

Social media musicHere are some stark statistics for those who rely on social media to market music:  In the United States Facebook, Twitter and Snapchat are no longer adding new users. In fact  Facebook’s daily user base has been the same for the 9 months. Twitter and Snapchat both actually lost users in the U.S. and North America, respectively, over the last 6 months.

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Pharrell, Decidedly Un-Happy About Trump's Use Of His Song, May Actually Have A Case

2No election cycle is complete without a politician using a song at a rally to the consternation of its creator, and while blanket performance licenses usually prevent the artist from doing much other than complaining, Trump's use of the song "Happy" at a recent rally could result in some very real legal blowback from Pharrell Williams.

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7 Tips On Networking In The Music Industry

Diego-sulivan-182118-unsplashWhile amassing fans is certainly a key part of music industry success, cultivating and sustaining relationships with your industry peers is also essential to getting ahead in a tough field. Here we look at seven ultimate tips on how to network in the music industry.

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Facebook Is Looking More Like MySpace And That's Good News For Musicians, Labels

Facebook-musicFacebook is rolling out new music features, after recent deals with the major labels. The results feel a lot like a modern version of MySpace Music, which veteran Hypebot readers may remember was once the #1 marketing platform for indie and diy music.

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A Guide To Getting The Most Of Facebook Analytics

1For artists looking to get to know their online audience a little better, there are a variety of online tools at their disposal, but perhaps none is more powerful than Facebook Analytics. Here we offer some tips for those new to the service on how they can get the most out of it.

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7 Indicators You Have The Wrong Music Marketing Strategy

Marketing mistakesA successful music career depends on a solid public image and communication with fans. While any good PR person does all they can, not every approach has a positive outcome. Here we look at some of the most frequent errors that can cause a marketing strategy to fail.

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Leonard Cohen Poem Nails Kanye West's White House Rant

Kayne nutsAfter Kanye West dominated the new news cycle with a same-day rants at the White House and a Washington DC Apple store, singer-songwriter Amanda Shires took to Twitter with the words of now-departed songwriter Leonard Cohen and his  poem “Kanye West Is Not Picasso.”

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8 Ways To Build A Musician's Marketing Strategy

1The music industry is a massive and competitive field, and while it may be chock full of talented composers and performers, somewhat more rare is the talent who is also a gifted marketer. Like many such things, however, such skills can be learned, so here we look at eight key ways in which artists can build a good marketing strategy.

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How To Promote A Tour Before And During It With No Money [Kosha Dillz]

Kosha Dillz"You have no money and you want to promote your tour," indie rapper and music marketer extraordinaire Kosha Dillz  writes, as his kicks off a tour. "Well, chances are that means the venues aren't paying you much and you are figuring how to get out there and learn more from it! I have a tour happening right now, and now that I am getting paid a little bit more than I used to...lets us figure out a way to do it by writing it down and sharing the wealth. Don't be lazy. Do it!"

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'A Scary Time' (For Boys) Goes Viral For Lynzy Lab

image from pbs.twimg.comA song and video inspired by Trump's post-Kavanaugh comments that it's "a scary time to be a boy," has gone viral. Texas A &M instructor Lynzy Lab wrote and record "A Scary Time" which has 11.2 million views on Twitter and 121K retweets along with more than a 1.1 million YouTube views and countless more via Facebook.

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Premiere Your Next Music Video As A LIVE Facebook Event

1While it may seem contradictory, Facebook is now allowing its users to post prerecorded videos as "live" events - a new promotional feature which Chris Robley tells us could be huge for artists looking to debut their new music video with a splash.

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What’s In A Name? How Bands Use Symbols, Characters

1Choosing the right band name is something many artists struggle with, and like anything else is susceptible to the cultural trends of the time. It should be no surprise then, that many successful groups haven chosen to go off the rails by incorporating symbols and characters that are often difficult to pronounce or type.

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Online Backlash Mars Facebook Portal Smart Speaker Launch with Spotify, Pandora, iHeart

image from fbnewsroomus.files.wordpress.comUPDATED: Facebook has launched its own line of smart speakers. Free Facebook Messenger video calls are at the center of the Portal From Facebook hardware offering, but like most smart speakers, music is also a core feature. The backlash online was immediate.

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