What you communicate in your social media posts is of course important, but almost as consequential is the time at which you post. Here we look at optimal posting times for the major social media platforms in the contemporary media environment.
Getting people to actually show up at your show can be exhausting, and if you've been at the DIY artist thing for awhile, chances are you've given most attendance tactics a try, from social media blasts to old school postering. At the end of the day, however, the mailing list is the most likely to get potential concert goers off the couch and out of the house.
While nobody is about to deny Google's stature as a company, it has struggled to cultivate much success in the social network department. Still, it's not about to stop trying, as evidenced by its new attempt at the hyper-local social media platform, Shoelace.
With the embarrassment of riches that social media has given us, it can be difficult to decide where exactly to target your marketing efforts, and trying to cover all your bases can often lead to you covering none of them instead. Here we look at how to pick and choose which social media platforms to bring down the hammer on for maximum marketing efficacy.
THE HOTTEST MUSIC TWEETS FOR 7.9.19: Forget charts that are updated once a week or even once a day. You want, you need to know what's hot in music and music news right now. Here is what's happening in the Twitterverse this today.
Niche is music's new mainstream, writes MIDiA analyst Mark Mulligan, which means that in the brave new world of music marketing, targetting trumps reach. "Instead of blowing a huge budget on carpet bombing TV, radio, print, online artists and their teams are finding their exact audiences, writes Mulligan, "focusing on relevance and engagement rather than reach and scale."
While the prospect of touring is hugely exciting for new bands, they may be unaware of the grueling realities of life on the road. That said, if you're determined to hit the pavement and bestow your music on the masses, at least make sure you've first done these three things.
LÜM has launched its its iOS app designed to connect merging artists with new fans. The Madison, WI based startup recently closed their $1.2 million seed financing and recently partnered with concert promoters Frank Productions.
The explosion in video creation on YouTube, Instagram, Facebook, Tik Tok and elsewhere has been good for Epidemic Sound. The Swedish startup has raised just $20 million at a $370 million valuation to expand its platform which allows online creators to soundtrack videos.
A useful development in social media marketing, Chris Robley here breaks down the how-to of adding instant lyrical moments to your Instagram stories, as well as warning against some of the negatives to watch out for.
Rather than broadly promoting a tour, artists like Garth Brooks instead 'eventize' every show, giving each performance its own personalized swathe of marketing leading up to the show, as well as producing a weekly livestream featuring a concert recap and debuting new video content. So how can you apply this practice to your own personal marketing?
While hashtags remain a key part of Instagram, the rules of when and how to use them have shifted over the last couple years, and former best practices have fallen out of vogue. Here we look at what new data can tell us about the most effective and smart ways to use Instagram hashtags today.
Both YouTube and Facebook have made it an option for those uploading videos to "premier" their content, allowing you and your fans to experience the video together as one big happy family. In this piece, Brian Hazard of the project Color Theory offers his data from a side by side comparison of the two platforms' premier feature, and which ultimately showed more promise.
Libra cryptocurrency would enable fans "to pay artists directly," according to Spotify CEO Daniel Ek. Earlier this week, Spotify became a founding partner in the Facebook led Libra global cryptocurrency initiative.
Facebook has unveiled the details for Libra, its new global cryptocurrency. The social network is launching the currency, similar to Bitcoin, with partners like Spotify, Paypal, Uber, Visa and Mastercard, among others.
Connecting with your audience and cultivating a meaningful career as an artist is a dream of most performers, but in order to make this happen, you first need to get paid. Here we look at some key tech platforms that can help you book gigs and keep you career moving forward.
The demise of PledgeMusic left many musicians doubting the legitimacy of crowdfunding. But the music marketing experts that we've interviewed still strongly still believe in music crowdfunding even as they experiment with alternatives. Ariel Hyatt of Cyber PR offers four alternatives to PledgeMusic and examines the pros and cons of each.
If you're looking to get a little more out of your Instagram stories, there are a number of creative features available that can help you boost your Instagram presence and capture the attention of fans. Here we look some great hacks for making you IG pop.
Instagram and Facebook have recently been taking steps to make it easier both fans and artists to discover and promote music. Most recently in this vein, Instagram announced a new feature the gives users the ability to add lyrics to their Instagram stories.
TikTok now has 200 million registered users, with 120 million using the short video app every month. The milestone comes as the company is in talks with major labels and publishers to launch a music streaming service.
In this in-depth article from Chartmetric, Josh Hayes provides a detailed breakdown of how to utilize the website's data warehouse to instantaneously compare and analyze the general performance of artists across platforms.
If you're a band or artist, chances are you have either an Instagram or YouTube presence, if not both. Here we break down a couple of important updates to both platforms when it comes to video streaming.
Whether just starting out or already in the thick of promotion, you need to promote your show to as many fans as possible, meaning it's important to have a built up email list. Here we break down five important but easily implemented strategies for beefing up your mailing list as much as possible.
The prospect of a professional photoshoot can be intimidating for bands and artists not used to such things, particularly when there's a lot of money on the line. The good news is, there are a few things you can skip for your next photoshoot that will save you a good amount of precious cash.
The US has added xenophobic requirements for international artists touring the country with the Trump administration now requiring visa seekers to provide personal details about their last years of social media activity. The changes went into effect on June 1st.
In its ongoing effort to give artists the tools they need to build a comprehensive tour marketing campaign, Bandsintown has launched Bandsintown VIP Club, a co-marketing program that utilizes artist's socials and owned properties to create the ultimate marketing package.
Live Nation has announced its first round of Women Nation Funding for three female-led music businesses. They are Tina Farris Tours, Conscious City Guide, and Kingdom of Mind. Launched in May 2018, the fund is an early-stage investment fund designed to provide resources and capital for women in the live entertainment industry.
In recent months, Facebook has rolled out some interesting new features and products that artists and promoters should take notice of. Here we break down these new tools and how you can utilize them to improve your social media presence.
While Spotify deserves kudos for its free Artist toolkit, no music service has provided more opportunities for artists to connect with fans than Pandora. Pandora AMP (Artist Marketing Platform) is an offering that its competitors can learn from.