When it comes to social media marketing, Facebook is no longer the cool kid on the block, and has in many ways become a social media pariah. All that aside, it remains the most widely used social media platform on the planet and, with the right strategy, can still be a useful marketing tool.
Being on social media is important for artists, but using it effectively is another matter, and clumsy posting can often do more harm than good. Here we look at twelve important questions to ask yourself before you post on any social media.
Facebook Outage Reveals People Still Read News Other Ways, Would YouTube Outage Reveal Something Similar About Music?
While YouTube has certainly moved in on the music industry in a major way, carving out a huge swathe of listens and views, a recent news outage at Facebook has suggested consumers may not be as dedicated to these major sites as was at first thought, and that, were YouTube to disappear, consumers would have no trouble moving on to greener pastures in order to get the music they crave.
As an artist, building an audience is one of the hardest and most important things to do, and it can be difficult to know where to start. Here we look at helpful comprehensive beginner's guide to successfully growing an audience from the ground up.
A new streaming music survey in the Nordic countries offers a look at what may be the best that Spotify and the music industry can hope for when it comes to paid versus free streaming. Since streaming music was all but invented there, the Nordic countries of Norway, Finland, Denmark and Spotify's home country of Sweden, are considered to be streaming's most mature market.
While much of the focus on marketing in the music industry is often put on online marketing, the real world can often be neglected, despite remaining one of the most effective areas of music promotion.
If you're feeling as though you've hit a wall with your ticket sales, the answer to your struggles could lie in the form of Facebook Events. Here we look at three ways DIY artists can boost attendance through their use of Facebook Events.
The concept behind free samples has long proven itself to be successful in the world of retail, and now the marketing strategy has been adapted by artists for use on Instagram, making music more social and boosting sales.
Social media has proven itself to be an invaluable tool for musicians and Instagram is, in many ways leading, the pack. That said, the platform isn't much good to any artist if they don't have any followers, so here we look at the three most important tips for gaining fans on the service.
Here are some stark statistics for those who rely on social media to market music: In the United States Facebook, Twitter and Snapchat are no longer adding new users. In fact Facebook’s daily user base has been the same for the 9 months. Twitter and Snapchat both actually lost users in the U.S. and North America, respectively, over the last 6 months.
Twitter has been around for over a decade now, and has helped make or break many an artists career. Here we examine which practices have allowed artists to find success on the platform, and will likely continue you to do so for the near future.
No election cycle is complete without a politician using a song at a rally to the consternation of its creator, and while blanket performance licenses usually prevent the artist from doing much other than complaining, Trump's use of the song "Happy" at a recent rally could result in some very real legal blowback from Pharrell Williams.
Facebook if flat. As part of a Q3 earning report, the social network shared that the number of daily active users in US and Canada remained flat at 185 million. In the EU, users actually fell from 279 million to 278 million.
While sharing the music they've created should certainly be an artist's number one priority when it comes to interacting with fans, but as the distance between audience and creator shrinks, it becomes important for artists to share other information with fans as well.
While amassing fans is certainly a key part of music industry success, cultivating and sustaining relationships with your industry peers is also essential to getting ahead in a tough field. Here we look at seven ultimate tips on how to network in the music industry.
In an effort to take some of the guessing out of music marketing, here Chris Robley explores the concept of remarketing, wherein artists use the past behavior of fans in order to predict how they'll behave and where they'll spend their money in the future.
Facebook is rolling out new music features, after recent deals with the major labels. The results feel a lot like a modern version of MySpace Music, which veteran Hypebot readers may remember was once the #1 marketing platform for indie and diy music.
For artists looking to get to know their online audience a little better, there are a variety of online tools at their disposal, but perhaps none is more powerful than Facebook Analytics. Here we offer some tips for those new to the service on how they can get the most out of it.
A successful music career depends on a solid public image and communication with fans. While any good PR person does all they can, not every approach has a positive outcome. Here we look at some of the most frequent errors that can cause a marketing strategy to fail.
Instagram Stories disappear after 24 hours, making them easy to dismiss as a marketing tool. But with more and more interactions on the platform shifting to Stories, it is a social channel that should not be ignored.
The potential of your band's website is huge, and it can be so much more than just a place to dump content. We look at some key things to consider from the beginning to make sure your website becomes the best it can be.
After Kanye West dominated the new news cycle with a same-day rants at the White House and a Washington DC Apple store, singer-songwriter Amanda Shires took to Twitter with the words of now-departed songwriter Leonard Cohen and his poem “Kanye West Is Not Picasso.”
The music industry is a massive and competitive field, and while it may be chock full of talented composers and performers, somewhat more rare is the talent who is also a gifted marketer. Like many such things, however, such skills can be learned, so here we look at eight key ways in which artists can build a good marketing strategy.
"You have no money and you want to promote your tour," indie rapper and music marketer extraordinaire Kosha Dillz writes, as his kicks off a tour. "Well, chances are that means the venues aren't paying you much and you are figuring how to get out there and learn more from it! I have a tour happening right now, and now that I am getting paid a little bit more than I used to...lets us figure out a way to do it by writing it down and sharing the wealth. Don't be lazy. Do it!"
Radio streaming service Pandora and popular photo sharing platform Snapchat recently unveiled an exciting new partnership where users of both platforms will be able to share their Pandora listening habits over Snapchat, all in hopes of increasing engagement.
A song and video inspired by Trump's post-Kavanaugh comments that it's "a scary time to be a boy," has gone viral. Texas A &M instructor Lynzy Lab wrote and record "A Scary Time" which has 11.2 million views on Twitter and 121K retweets along with more than a 1.1 million YouTube views and countless more via Facebook.
While it may seem contradictory, Facebook is now allowing its users to post prerecorded videos as "live" events - a new promotional feature which Chris Robley tells us could be huge for artists looking to debut their new music video with a splash.