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What Exactly Is An EP?

5The awkward middle child between the reliable LP and the flashy single, the EP is often overlooked and misunderstood, particularly as the digital age reshapes our music consumption habits. Here we give the EP some much deserved attention, looking at the format's history and how EPs are used by artists in the present day.

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Instagram Reportedly To Replicate TikTok Features

TikOver the past couple of years, TikTok, the brainchild of Chinese tech company ByteDance, has blown up particularly among teens. Not one to miss the party Facebook is now planning to incorporate some of the apps choice features into Instagram in the near future, according to recent reports.

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All The World’s A Vertical Stage - Particularly On Instagram

1In an exploration of how much the ubiquity of smartphones has impact our media consumption, Fred Jacobs looks at the recently constructed Samsung KX stage, a vertically stacked contraption taylored specifically for its view-ability via smartphone.

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5 Ways To Use Instagram Properly To Promote Your Band

3When it comes to using Instagram (or really any social media) to promote your music, it's important that you develop an engaged community of fans, not just a passive audience, vaguely aware of who you are. Here we look at five key techniques for properly promoting your band on Instagram.

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8 Tips To Make Your Email Newsletters Mobile Friendly

1Whether you're an artist or producers, sending a regular newsletter is the best way to stay in touch with fans, clients, or both. Given that so much of email is now consumed smartphones, we're looking at eight tips to make sure your newsletter is mobile friendly.

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Guide To Harnessing Influencer Marketing In The Music Business

1While the internet has made it easier to create and distribute music, this same phenomenon has also led to oversaturation. Although more commonly thought of as a tool for the fashion and lifestyle industries, influencer marketing can also be utilized in the music business as a way to stand out and get ahead of the pack. Here, we look at how.

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Audible Magic Monetizes Music On User Generated Content

image from thumbor.forbes.comContent ID solutions provider Audible Magic has launched its UGC Music Rights Platform (UMRP) which simplifies the licensing and administration of music rights for user generated content on social media.

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Guide To Monetizing Your Music On Facebook, Instagram

1Facebook and Instagram have begun partnering with a number of labels and distributors to allow artists to monetize their music on the platforms. Here we break down how the process works, what sort of content artists should submit, and what musicians can expect to get paid.

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Spotify Enables Music, Podcast Sharing To Snapchat

SNAPCHATSpotify has launched an integration with Snapchat that allows users to share music and podcasts directly through Snapchat Stories. The feature is rolling out soon across iOS and Android devices starting today.

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What To Do When A Fan Posts A Video From Your Show On Instagram

2While some artists may be strongly opposed to fans posting footage of their concert on Instagram (as they certainly have the right to be) other artists love the idea, seeing it as a source for free promotion. Indeed, if you discover such footage, there are a number of things you can do with it to help market your music and your brand.

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SEO For Musicians: 6 Best Ways To Promote Your Music

Screen Shot 2019-09-02 at 4.21.30 PMWhile you may be able to find some success getting decent airplay for your music, your online presence is still likely to suffer without a proper visibility boost. Here we look at how DIY artists can employ Search Engine Optimization to increase their content's chances of being discovered via organic searches.

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Pandora Adds Music, Podcast Sharing To Instagram Stories

Pandora-new-logo-image-001Pandora has added music and podcast sharing to Instagram Stories. Starting today, Pandora users across all tiers of service can share songs, albums, podcasts, playlists and Pandora stations via Instagram Stories and give friends and followers free temporary access to Pandora.

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7 Reasons Teenagers Love Instagram (According To A Teenager)

2Established as the social media darling of the under twenty set, the post offers an insider's understanding of why it is that Instagram is so popular among teenagers, as detailed in seven points by University of Texas student Andrew Watts.

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Spotify Adds Songs Sharing To Facebook Stories (And Why You Need To Use It)

Spotify new Facebook-musicWhen users share a track from Spotify to Facebook Stories, viewers will now hear a 15-second preview before tapping to listen. Hinting at future expansion of the feature, Spotify added that Facebook Story sharing does not extend to albums and playlists "for now."

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5 Time-Saving Tips For Social Media Content Building

1As with so many good things, creating quality social media content can take vast amounts of time and energy. If you're trying to make it as a musician however, these resources are likely in hi demand. Here we look at some ways in which you can streamline your social media content creation to ensure you're churning out high quality social content on the regular.

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10 Types Of Content To Engage, Grow Your Fanbase

6The relationship between fans and artists has been transformed by social media, with your music's consumers now craving a higher volume of content and a more intimate connection with the creator than ever before. Luckily, this can work to your advantage as a musician, provided you know what type of content to churn out.

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Artist's Guide To Promoting Your Music On Reddit

Screen Shot 2019-08-28 at 1.27.59 AMOnce you've honed your artistry as a musician and created the perfect product, be it an immaculate album or a killer live show, it's time to switch gears to the sometimes unpleasant business of sharing your work with the world. One often underutilized platform outside of sites like Twitter or Instagram is, unexpectedly, Reddit. Here we look at why the site is a valuable promotional resource, and how you can effectively harness its potential.

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Everything You Need To Know About Using Google Analytics

1One of the greatest advantages offered by social media marketing is the ability to measure and quantify your online impact. Unfortunately, as an artist or musician, it can sometimes be difficult to determine which aspects of this feedback are actually of value. Here we look at how to utilize Google Analytics in a way which allows you to measure and evaluate your success on social platforms.

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How To Get More Fans On Instagram

4As with most social media platforms, bands and musicians operating on Instagram often struggle with getting their posts to stand out on amidst a crowded field, even as the platform's nuances become increasingly inscrutable. Here, we offer a helping hand in growing your follower base on the platform, and getting your content seen by more people.

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How To Add Lyrics To Instagram Stories [Have You Read Hypebot's Most Popular Post So Far This Year?]

InstagramMove over Spotify and Apple Music, Hypebot's most-read post of 2019 is about Instagram. Written by our friend Kevin Cornell, TuneCore Editor Content & Blog, Adding Lyrics To Your Instagram Stories offers practical how-to advice for a fairly new feature on one of social media's fasting growing platforms, Instagram.

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10 Reasons It's Smart For Musicians To Go To A Big Festival, Even If They're Not Performing [Kosha Dillz]

image from www.hypebot.comAs someone in the music game who usually goes on a mission to be on the list, I started something a few years back that has me fiscally supporting the (big or small) festival in hopes of playing it one day. I truly believe I am a good festival act, and for all festivals that I did this for, I was eventually booked to play. (my theory proved right)

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Always Follow The Social Media 80/20 Rule

image from upload.wikimedia.orgThe Pareto Principle, also known as the 80/20 rule, is the principle that, for many things, roughly 80% of the effects come from 20% of the causes. By applying this rule to social media and content marketing you can avoid fan burnout.

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Advanced Instagram Tips For Bands, Artists

1While artists may love using instagram, the fact is that a lot of them aren't utilizing all of the platform's features as they should, and may not be getting the most out of Instagram that they can particularly when it comes to gaming the algorithm in your favor. Here we look at some advanced tips for taking your Instagram to the next level.

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You’ll Be Shocked At The Number Of Fake Followers These Top Music Celebs Have

2Pretty much every kind of social media capital is available for sale these days, and followers are no exception. Surprisingly, however, the very people whom you would think didn't need to purchase fake fans have, for one reason or another, accrued vast swathes of these artificial followers.

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5 Steps For Building A Music Marketing Plan

1The idea of constructing a marketing plan can seem intimidating at first, particularly when it comes to the expense involved, but in reality a solid and effective marketing plan can be more about goals and careful planning than total dollars spent. Here we look at the five steps to putting together a solid music marketing plan.

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Sell More Tickets In A Single Month: Your Week 3 Plan

3In this third of a four-part series on how to sell more tickets to your event, we focus on how you can free up your time to focus on things like your music by automating certain important marketing tasks while still maintaining an authentic presentation to fans.

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Promoting On Social Media When You Have Zero Followers

1If you're new to the social media game and have yet to amass hordes of followers, it might not seem like a particularly rewarding avenue to invest your marketing efforts in. Fortunately, a limited following is merely a small speed bump on your road to marketing success, and using these five strategy, social channels can still be your oyster.

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How One Viral IG Visual Artist Creates Magic From Scraps

Screen Shot 2019-08-14 at 3.32.12 PMIn the music business, being able to stretch your money and work with a shoestring budget is a valuable skill. Here we look at how one viral Instagram photographer takes extreme budgeting to the next level, spinning straw into gold by utilizing common scraps to create incredible photographs.

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Sell More Tickets In A Single Month: Your Week 2 Plan

2In this second of a four part series on how to sell more tickets to your event, we kick things up a notch while still keeping the time commitment to a minimum, looking at how to build a social ad timeline, make personal appeals, and more.

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