As an increasing number of music fans head to social media channels like Instagram and Facebook, the platforms are offering an increasing number of services to artists to help them engage with their listeners. Here we provide some advice for how to utilize these features to the max.
The channels through which artists rise to stardom are changing along with rest of the industry, as evidenced by rapper Ashnikko's rapid ascension to stardom as a direct result of her popularity in the world of Tik Tok.
Thanks to the ubiquity of social media and streaming, artists have been given new ways to reach their audiences at the literal click of a mouse. But these platforms offer artists more than just easy access to fans. Each one harbors a goldmine of data.
While building a large following on social media is important to growing you online presence as an artist, engagement is perhaps event more important. Here we look at the ten types of social media postings most likely to lead to engagement.
Autumn is full upon us, and Halloween fans are already well into the full swing of the holiday. This can present a great opportunity to capitalize on the spooky season and give fans exclusive holiday-themed merch offers!
As of last month, Shakira was the most popular musician on Facebook with almost 101 million fans on the social media. In contrast, Beyoncé was ranked tenth with 62 million Facebook fans despite her 23 Grammy Awards and other accolades.
While for years millennials were the target demographic of most music business marketing, Generation Z has since risen up as the primary stakeholder in the contemporary marketplace, which is in turn reshaping how artists, labels, and companies market themselves.
Veteran music marketer consultant Amber Horsburgh graciously shares her list of the 45 Best YouTube channels to promote music to for artists at all levels. "YouTube channel promo is a great way to find new audiences," says Horsburgh, "which in turn builds your own YouTube subscriber base. Especially for official remixes or loosies."
Music marketing has never been easy or straightforward and that's particularly true in this time of fractured media, shifting consumption and an overabundance of new music. MIDiA analyst Keith Jopling found five shifts and a hint of possible solutions that will reshape modern music marketing.
Death Metal Remix Of Greta Thunberg's UN Speech To Benefit Greenpeace [You have to hear it!] #GREENMETAL
Here AWAL speaks with several veterans of the digital marketing space about some of the most common (but by no means all) marketing mistakes advertisers make when attempting to promote their music across social media and streaming platforms.
While many may think of influencer marketing as a fringe industry reserved for celebrity elites, it has in fact permeated into the mainstream including, perhaps not surprisingly, the music business. In this piece, we break down how to successfully run an influencer marketing campaign as a music industry insider.
As with other social media, having a verified account on Instagram clearly carries with it significant value, but exactly what it means, and what the process of getting verified is like can seem elusive to some users. Here we walk through the importance of verification and how to determine whether or not you qualify.
In a bit of good news for artists, Facebook recently announced at the Internatinoal Broadcasting Convention that will be unveiling a set of new video publishing features, including updates to Facebook Live, and Creator studio, as well an entirely new tool called Watch Party.
Analytics are more important than ever... but they don't tell the whole story. In this video by ArtistPro founder Hisham Dahud, he explains why emerging artists should NOT be deterred by relatilvey small numbers, because their CORE fans may be silently growing under the radar.
Where listeners are discovering music has always been a driving question in the industry and, perhaps unsurprisingly, the current answer appears to be social media. Here we look at how music is being shared between social media and streaming platforms.
There's no promotion quite like free promotion, and one of the best ways to drum of some PR on the house in today's social media landscape is through the use of hashtags. By tapping into current trends, either among your fans or in the broader public conversation, you can expand your outreach and connect with new fans.
When it comes to finding success with your music, you can't rely on fans coming to you, and instead, have to put the elbow grease to seek them out. Here we develop three essential tactics for finding your target audience before zeroing in on your marketing strategy.
Bandzoogle has always created free tools that artists can use to diversify their revenue streams, including the recent addition of fan subscriptions. But getting started can be daunting, so we've partnered with Bandzoogle to present a free 'how to" webinar.
The awkward middle child between the reliable LP and the flashy single, the EP is often overlooked and misunderstood, particularly as the digital age reshapes our music consumption habits. Here we give the EP some much deserved attention, looking at the format's history and how EPs are used by artists in the present day.
Over the past couple of years, TikTok, the brainchild of Chinese tech company ByteDance, has blown up particularly among teens. Not one to miss the party Facebook is now planning to incorporate some of the apps choice features into Instagram in the near future, according to recent reports.
In an exploration of how much the ubiquity of smartphones has impact our media consumption, Fred Jacobs looks at the recently constructed Samsung KX stage, a vertically stacked contraption taylored specifically for its view-ability via smartphone.
When it comes to using Instagram (or really any social media) to promote your music, it's important that you develop an engaged community of fans, not just a passive audience, vaguely aware of who you are. Here we look at five key techniques for properly promoting your band on Instagram.
Whether you're an artist or producers, sending a regular newsletter is the best way to stay in touch with fans, clients, or both. Given that so much of email is now consumed smartphones, we're looking at eight tips to make sure your newsletter is mobile friendly.
In this piece, James Shotwell tackles the triple minefield of a cultivating a creativity based career, the opinions of others and when they matter, and the inevitability of death as it relates success in the music industry.