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Best Times To Post On Social Media: 2019 Edition

1What you communicate in your social media posts is of course important, but almost as consequential is the time at which you post. Here we look at optimal posting times for the major social media platforms in the contemporary media environment.

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3 Ways A Mailing List Can Turn Out Fans To Your Show

1Getting people to actually show up at your show can be exhausting, and if you've been at the DIY artist thing for awhile, chances are you've given most attendance tactics a try, from social media blasts to old school postering. At the end of the day, however, the mailing list is the most likely to get potential concert goers off the couch and out of the house.

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Google Is Launching Yet Another Social Network. This Time It's Called Shoelace

1While nobody is about to deny Google's stature as a company, it has struggled to cultivate much success in the social network department. Still, it's not about to stop trying, as evidenced by its new attempt at the hyper-local social media platform, Shoelace.

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Choosing Where To Promote Your Music On Social Media

1With the embarrassment of riches that social media has given us, it can be difficult to decide where exactly to target your marketing efforts, and trying to cover all your bases can often lead to you covering none of them instead. Here we look at how to pick and choose which social media platforms to bring down the hammer on for maximum marketing efficacy.

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Music Trending On Twitter Today: 7.9.19

Twitter-musicTHE HOTTEST MUSIC TWEETS FOR 7.9.19: Forget charts that are updated once a week or even once a day. You want, you need to know what's hot in music and music news right now.  Here is what's happening in the Twitterverse this today.

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It's Time To Rewrite The Artist Marketing Playbook [MIDiA's Mark Mulligan]

image from cdn.pixabay.comNiche is music's new mainstream, writes MIDiA analyst Mark Mulligan, which means that in the brave new world of music marketing, targetting trumps reach. "Instead of blowing a huge budget on carpet bombing TV, radio, print, online artists and their teams are finding their exact audiences, writes Mulligan, "focusing on relevance and engagement rather than reach and scale."

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You Shouldn’t Go On Tour Unless You’ve Done These 3 Things

1While the prospect of touring is hugely exciting for new bands, they may be unaware of the grueling realities of life on the road. That said, if you're determined to hit the pavement and bestow your music on the masses, at least make sure you've first done these three things.

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Free Social Music Discovery App LÜM Launches To Boost Emerging Artists

image from s3-us-west-2.amazonaws.comLÜM has launched its its iOS app designed to connect merging artists with new fans. The Madison, WI based startup recently closed their $1.2 million seed financing and recently partnered with concert promoters Frank Productions.

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Epidemic Sound Raises $20M At $370M Valuation

image from images.ctfassets.netThe explosion in video creation on YouTube, Instagram, Facebook, Tik Tok and elsewhere has been good for Epidemic Sound. The Swedish startup has raised just $20 million at a $370 million valuation to expand its platform which allows online creators to soundtrack videos.

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How To Get Your Lyrics On Instagram Stories: The Real, Actually Helpful Info

2A useful development in social media marketing, Chris Robley here breaks down the how-to of adding instant lyrical moments to your Instagram stories, as well as warning against some of the negatives to watch out for.

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How To Eventize Your Band and Brand

5Rather than broadly promoting a tour, artists like Garth Brooks instead 'eventize' every show, giving each performance its own personalized swathe of marketing leading up to the show, as well as producing a weekly livestream featuring a concert recap and debuting new video content. So how can you apply this practice to your own personal marketing?

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The Latest Best Practices For Instagram Hashtags

2While hashtags remain a key part of Instagram, the rules of when and how to use them have shifted over the last couple years, and former best practices have fallen out of vogue. Here we look at what new data can tell us about the most effective and smart ways to use Instagram hashtags today.

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Video Premiers: Facebook vs YouTube

1Both YouTube and Facebook have made it an option for those uploading videos to "premier" their content, allowing you and your fans to experience the video together as one big happy family. In this piece, Brian Hazard of the project Color Theory offers his data from a side by side comparison of the two platforms' premier feature, and which ultimately showed more promise.

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Spotify CEO Ek says Fans Could 'Pay Artists Directly' With Facebook's Libra Cryptocurrency Can

image from cdn.pixabay.comLibra cryptocurrency would enable fans "to pay artists directly," according to Spotify CEO Daniel Ek. Earlier this week, Spotify became a founding partner in the Facebook led Libra global cryptocurrency initiative.

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Facebook Explains $1B Libra Cryptocurrency Initiative

Facebook wide logoFacebook has unveiled the details for Libra, its new global cryptocurrency. The social network is launching the currency, similar to Bitcoin, with partners like Spotify, Paypal, Uber, Visa and Mastercard, among others.

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4 Crowdfunding Alternatives To PledgeMusic for Musicians

PledgeMusic AlternativesThe demise of PledgeMusic left many musicians doubting the legitimacy of crowdfunding.  But the music marketing experts that we've interviewed still strongly still believe in music crowdfunding even as they experiment with alternatives. Ariel Hyatt of Cyber PR offers four alternatives to PledgeMusic and examines the pros and cons of each.

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Creative Secrets For Stepping Up Your Instagram Game

1If you're looking to get a little more out of your Instagram stories, there are a number of creative features available that can help you boost your Instagram presence and capture the attention of fans. Here we look some great hacks for making you IG pop.

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Adding Lyrics To Your Instagram Story

1Instagram and Facebook have recently been taking steps to make it easier both fans and artists to discover and promote music. Most recently in this vein, Instagram announced a new feature the gives users the ability to add lyrics to their Instagram stories.

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TikTok Passes 120M Montlhy Users In India As Label Talks, Streaming Plans Continue

image from www.hypebot.comTikTok now has 200 million registered users, with 120 million using the short video app every month. The milestone comes as the company is in talks with major labels and publishers to launch a music streaming service.

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Chartmetric Offers Artist Cross-Platform Performance Ranking

1In this in-depth article from Chartmetric, Josh Hayes provides a detailed breakdown of how to utilize the website's data warehouse to instantaneously compare and analyze the general performance of artists across platforms.

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Streaming Video Updates From YouTube, Instagram

1If you're a band or artist, chances are you have either an Instagram or YouTube presence, if not both. Here we break down a couple of important updates to both platforms when it comes to video streaming.

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5 Ways To Grow Your Email List In Advance Of Your Next Show

2Whether just starting out or already in the thick of promotion, you need to promote your show to as many fans as possible, meaning it's important to have a built up email list. Here we break down five important but easily implemented strategies for beefing up your mailing list as much as possible.

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3 Things You Can Skip For Your Next Photo Shoot

1The prospect of a professional photoshoot can be intimidating for bands and artists not used to such things, particularly when there's a lot of money on the line. The good news is, there are a few things you can skip for your next photoshoot that will save you a good amount of precious cash.

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U.S. Adds Social Media To 'Heightened' Visa Requirements For Touring Musicians

image from www.siam-legal.comThe US has added xenophobic requirements for international artists touring the country with the Trump administration now requiring visa seekers to provide personal details about their last years of social media activity. The changes went into effect on June 1st.

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How To Take Advantage Of Bandsintown Artist VIP Club

1In its ongoing effort to give artists the tools they need to build a comprehensive tour marketing campaign, Bandsintown has launched Bandsintown VIP Club, a co-marketing program that utilizes artist's socials and owned properties to create the ultimate marketing package.

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Live Nation's Women Nation Fund Announces Funding For 3 Female-Led Live Music Startups

image from cdn.ontourmedia.ioLive Nation has announced its first round of Women Nation Funding for three female-led music businesses. They are Tina Farris Tours, Conscious City Guide, and Kingdom of Mind. Launched in May 2018, the fund is an early-stage investment fund designed to provide resources and capital for women in the live entertainment industry.

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New Facebook Features You Ought To Know About

1In recent months, Facebook has rolled out some interesting new features and products that artists and promoters should take notice of. Here we break down these new tools and how you can utilize them to improve your social media presence.

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The Musician’s Guide to Pandora Promotion

PandoraAmpWhile Spotify deserves kudos for its free Artist toolkit, no music service has provided more opportunities for artists to connect with fans than Pandora. Pandora AMP (Artist Marketing Platform) is an offering that its competitors can learn from.

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