LÜM Raises $1.2M, Partners With Frank Productions For New Music Discovery Platform

image from lum.fmSocial music app LÜM has closed its seed round, bringing the Madison, Wisconsin based startup's total investment to $1.2 million in less than a year. LÜM has also partnered with concert promoters Frank Productions to explore ways to bridge the difficult divide between live and digital music consumption.

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8 Best Methods For Promoting Your Music

3In the digital age, many traditional obstacles to cultivating a successful career have been lifted. But this also means the field is more crowded. Cathy Baylis looks at how entrepreneurial artists can most effectively promote their music and stand out in the crowd.

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Social Media May Not Be Destroying Teenager’s Brains After All

2While many people (particular those of an older generation) have been assuming for years that teens' hefty consumption of social media has been negatively altering their brains, a new study suggests there is may actually be very little impact.

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Marketing Smart: Who Is The Audience? [Jack Udell]

2While many artists seek exponential growth borne of a viral stunt, too many of them focus on the tactics and strategy of making this happen without giving enough thought to what it is that their audience actually wants.

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Facebook Alters Its Video Ranking System

1In what looks like a move that could possibly be changing things for the better, Facebook is once again tailoring its video algorithm, giving preference to videos containing longer runtimes and more repeat viewers, while penalizing so called 'content mills.'

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How to Make A Living As A Full Time Musician

How-To-Make-it-as-a-Full-Time-MusicianThe goal of most musicians is simply to earn a living doing what they love. But in this DIY, D2F, streaming and social media era, that goal can seem both simultaneously attainable and a million miles away. Ariel Hyatt talks to Eli Lev, who is making his living as an independent musician and their mutual efforts to help others do the same.

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15 Content Secrets to Boost Social Media Engagement

2Whether it's your band/artist profile or your own personal page, the goal of most social media is to engage others in some form of communication, and to generate enough interesting content to keep them coming back. So how do you keep users engaged? Once again here content is king, so in this piece we look at fifteen content secrets that will help keep your social media channels firing on all cylinders.

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BandsInTown: How To Message You Trackers

2For artists looking to communicate directly with their most tuned-in fans, BandsInTown now allows bands to post newly released music, upcoming shows, or simply share a personal messages with tracking fans. Here we break down how it's done.

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Workshop: How To Promote You Music On Social Media

1While you're likely using the social media majors like Facebook, Instagram, and Twitter to promote your music, you may be frustrated with how little it's done to actually boost your music's performance. In this free workshop, Bobby Owsinski offers some pointers for musicians and engineers on how they can get the most out of marketing their music on social media.

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Who Are Your Biggest Fans? Quiz Your Instagram Followers To Find Out

1As part of a great new feature, Instagram is now offering its users a 'quiz' option. Similar to their Question Sticker, this new aspect of the social media platform will allow users to ask multiple choice questions, with up to four answers to choose from.

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5 Music Crowdfunding Myths – Busted! [Ariel Hyatt]

5-Music-crowdfunding-myths-bustedCrowdfunding has become a key tool in the DIY artist toolkit, but doing it successfully is harder than it looks. Here Cyber PR's Ariel Hyatt does a little myth busting to help set the stage for success.

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6 Techniques For Optimizing Your Instagram Page

8As should be obvious to everyone by now, Instagram has become one of the most valuable social media tools available to artists, particularly when it comes to making big announcements or keeping in touch with fans. Here we look at six ways you can take your Instagram presence to the next level.

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3 Updates Make Facebook A Better Place To Market Music

Facebook-musicFacebook is rolling out FB5, a new design for that’s "simpler, faster, more immersive and puts your communities at the center."  Three of the updates offer musicians and music marketers new and better opportunities to stay connected with fans and sell more tickets.

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Concerts From The Closet: Amy Speace’s “Yes” to Motherhood + Music Making

001_lschneider_AmyCloset_03212019 copyWhen critically acclaimed singer/songwriter, Amy Speace, live streamed a Concert Window album preview from her walk-in closet to the fans who had just helped fund its release, it wasn’t because she couldn’t book another venue. It was because she is both a new mom, and a musician, and with a one year old asleep down the hallway, it was a way to say yes to both.

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It's Easier For New Artists To Gain Traction On Spotify says CEO Daniel Ek

image from s22295.pcdn.coArtist and music discovery on Spotify were among the topics covered during Monday's earnings call. With CEO Daniel Ek sharing some stats that show that the despite the fact that 40,000 new tracks are uploaded daily, more artists than ever are being discovered on the platform than ever before.

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How Americans Are Using Twitter And What It Means For Music Marketing

2According to a new study from Pew Research, Twitter usage in the US seems to have peaked at around 22%, with most of its content dominated by an even smaller percentage. Here we look into more of these numbers and what it means for artists and musicians on the platform.

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TikTok: What Is It?

5While many unfamiliar with the platform may be quick to dismiss TikTok as yet another frivolous video sharing platform, the reality is that TikTok can be an amazing opportunity for artists to expand their fanbase.

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Has Coachella Lost It's Cool? Instagram Has The Answer

image from cdn.pixabay.comHas Coachella lost its cool? Burning Man is now the most Instagramed festival in the world, beating out Coachella for the top spot. An Instagram user at Burning Man will post an 24 times over the course of the event, compared to 21 times at Coachella.

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Social Network For Musicians' Drooble Song Reviews, Reviewed [Brian Hazard]

2In this review of the song reviews section of the musician focused social media site Drooble, Brian Hazard of Color Theory provides a detailed breakdown of his experience using the site, kind of user feedback he received on his music, and whether the process as a whole was valuable to him as an artist.

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How To Build Your Crowdfunding Team - A Musician's Guide

How-to-Build-Your-Crowdfunding-TeamAriel Hyatt's best selling book CROWDSTART is now a 3-part masterclass – Cyber PR LAB 9.  With leading crowdfunding service PledgeMusic at least temporarily offline, this must-read book excerpt and the course are more important than ever.

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'First On SoundCloud' Expands With Fan Created Content

SoundCloud_logo (1)Following the success of the “First On SoundCloud” campaigns in the U.S., U.K. and Germany, SoundCloud has announced phase two of its developing artists program. The campaign features fans and their emotional connections to the tracks and creators they discovered first on SoundCloud.

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Snapchat Is Back (Sort Of) But investor Still Aren't Happy

SNAPCHATSnapchat's user base is finally growing again, though not dramatically enough for investors. The social channel added 4 million daily active users last quarter, marking its first gain in a year. Snapchat now has 190 million DAUs, up from 186 million at the end of 2018.

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Twitter Stock ↑15.7% Tues. On Strong Revenue Growth, Mixed Monthly User Stats

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UPDATE: The last monthly user stats that Twitter says it will ever share showed a social media channel struggling to grow. Twitter added monthly users for the first time in a year - 330 million monthly users vs. 321 million in the previous quarter. But that's still lower than the 336 million in the same quarter last year.

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Adding Value To Your Email List

2As an artist, it can be difficult to keep up with social media algorithms, and to effectively game the system enough to make social channels an effective promotional tool. Luckily, the old-school option of email still remains a highly effective avenue for musicians, provided you can keep your fans from unsubscribing.

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Springtime Means New Snapchat Features

2Buckle up Snapchatters! Everyone's favorite now-you-see-it, now-you-don't platform is rolling out a host of new features this spring, including a variety of new filters, and the integration of Shazam, as well as some additional new tools which could help band/artists be more creative and make a bit more of a splash with some of their posts.

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#1 Mistake In Modern Music Marketing and How To Avoid It

image from theleaderslocker.files.wordpress.comThe most common mistake in modern music marketing is both frustrating to fans and deprives artists of precious plays. It is also very easy to avoid.

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Singing Waitress Goes Viral, Industry Takes Notice

image from celebrityaccess.comA viral video of a waitress singing at an Ohio restaurant has captured the attention of Missy Elliott, Ginuwine and Snoop Dogg, with the latter tweeting that the singer “needs a record deal.”

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Your Event’s Comprehensive Social Media Advertising Calendar

2Advertising on social media is important to making your next show or event a success, but unstructured bombardment of all social channels will do you little good and, like in so many aspects of the music industry, it's important to have a plan. Here we break down what a complete social media advertising calendar should look like.

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