For those fresh-faced artists just arriving on the scene, there are several important steps they must be sure to take in order to ensure they have at least a chance of success. Here we outline what the the top five priorities of new artists should be.
Taylor Swift Finally Gets Political, Endorses Democrats and Calls For LGBTQ, Gender, Racial Equality
Taylor Swift has broken her long self-imposed silence on all thing political with a call to end discrimination in all forms and a full throated endorsement of two Tennessee Democrats. Having a political opinion is not easy for any country musician, particularly if they lean anywhere left of center. And while Swift has moved from country music to pop, her Nashville roots run deep.
The world of online promotion is a crowded one, with new music being released everyday, it can be difficult to get your work noticed at all. Unfortunately there's not silver bullet when it comes to digital music promotion, but here we look some tips that can at least improve your chances.
Facebook is testing the ability for users to add a song that will appear in their News Feeds and Stories, in the latest sign that deals that Facebook cut with the major record labels and Merlin are starting to bear fruit.
Social media's value has long been established in the music business as a tool for communicating with followers, fans, and your industry, but know which ones to focus on can be an overwhelming decision for some artists. Here we examine how each platform can serve you best in growing your fanbase and establishing your brand.
As newsfeed marketing continues to flounder, having hit an all time low of 2%, those in music marketing are looking for fresh innovating ways to catch up with fans. In this interview we hear from Tim Heineke of POP on the value storytelling and the future of communication between fans and artists. And if you want to join the Messenger bot revolution, we've go discount codes.
New research has revealed that a majority of event marketers don't bother using Facebook ads in their promotion. Whatever your feelings on Facebook may be, however, there are several reasons why advertising via the social media platform can be a huge asset in making your event a success.
Instagram has become a go-to resource for people looking to discover local businesses and experiences while simultaneously share them with their community and friends. Here we look at a step-by-step strategy from the platform on how Instagram can be used to help sell tickets to your event.
While there are alternatives, Facebook is still the top promotional tool for most artists and labels. But the rules about what gets promoted on Facebook continually change making it difficult to grow your Page following. Ariel Hyatt and her team at CyberPR offer some solutions.
For good or for ill, the first impression potential listeners get of you will likely result from whatever online persona you've established for yourself, meaning it's critical to get it right the first time. Here we look at how to establish a solid online persona/reputation, while keeping an eye on how developing technologies could effect you.
Promoting your own event via posts on Facebook and Instagram is important, but can only go so far in breaking through what has become a crowded space - to truly build momentum for your event, user-generated content is what's needed.
Working in a creative field of any kind is rife with challenges, among them the incredible drain which trying to force creative output on a person inevitably brings. In this piece hear from eleven artists on how they take care to cultivate their craft while simultaneously practicing effective self-care.
One of the great marketing challenges of the modern age lies in getting through to the coveted millennial demographic. In this piece we look at what the results of a survey turned up, including several actionable insights on what millennials value most.
With a crowded and noisy field to cut through, marketing your music to potential fans is no easy task. Here we look at six invaluable marketing tools for making your music stand out and giving consumers a chance to notice your work.
Our sage council for the music industry's scrappy do-it-yourselfers this week covered how to create free, simple music videos, how to utilize YouTube's paid fan memberships as a small-scale creator, the best way to get your music discovered in the digital age, and more.
It's been several months since Facebook made massive changes to its News Feed algorithm, changes which made it much harder for music marketers to utilize the platform for promotion. Now that brands have had some time to grapple with this thorny new social media beast, we're taking a look at four different ways to beat the new Facebook algorithm.
Developer and artist marketer Lee Martin introduces Turn, a recently launched application which allows users to create a turntable style music video consisting of an audio track and rotating static image, which can then easily be shared across the social media platform.
Curious to discuss the art of using social media to connect fans and artists together, Sunny Stuart Winter sat down with Aria Alagha, the Creative Director of Arke Digital, who has worked with artists like Dua Lipa, Lana Del Rey, and others running their social media campaigns.
With over 47 million events being created on Facebook in a single year, getting yours to stand out from the crowd is no easy task. Here we look at 5 tips from the Facebook Events Team on how you can make you next event, whether it's a workshop or an album release, catch your fans' attention.
When spreading the gospel of you latest release, you have to strike a delicate balance between full on promotion and cultivating a genuine connection with fans. One platform which makes this easier is Instagram, whose story feature allows artists to wear both hats.
Instagram is an incredibly valuable and effective social media marketing tool, and while most music promoters already have a regularly established strategy when it comes to the photo sharing platform, they could be leaving out a key piece: Geotagging.
Rarely does someone purchase a ticket for an event immediately after learning about it, and 'converting' them into a ticket buyer can be a delicate process. Here, we look at how to target the right potential attendees through Facebook.
With users spending an increasing amount of time consuming video content, the social networks have taken note, with Facebook now expanding its "Watch" section to go global, coupled with new content management features and advertising options.
Your brand is your calling card, but most artists and entrepreneurs fail at one of the cornerstones of building and protecting their online brand. Ariel and her team CyberPR offer 5 Elements to Include For A Perfect Press Kit and more.
This short piece comes from independent music professional and former Hypebot contributor Hisham Dahud.
Here's an unexpected revelation: I used to put my laptop to 'sleep' upon ending a workday. No shutdown; just close the screen and pick up where I left off the next day. I used to view this as a nifty feature, but I've recently uncovered the subconscious impact this can have.
Bandsintown has added a unique free tool to announce concerts and sell tickets directly on Instagram via the concert discovery platform's new Events Landing Page. Instagram has quickly become a very effective viral marketing tool for music and musicians.
While communicating with fans is important, simply posting for the sake of posting doesn't make a lot of strategic sense, and since everything you write online is on some level of form of marketing and establishing your brand, it's important to take some time to think about what you post.
As a musician or band, fans are critical to your success - so how can you not only get more of them, but also strengthen your relationships with the ones you already have? Here we look at five different ways to strengthen your fanbase both on and offline.
Capturing (let alone keeping) the attention of your followers on social media has become and increasingly difficult task, particularly if you're unable to shell out the necessary cash in order to boost your posts. Luckily, the newsletter remains as reliable standby. Here we look at five ways to create the most engaging newsletter possible.