Advertising on social media is important to making your next show or event a success, but unstructured bombardment of all social channels will do you little good and, like in so many aspects of the music industry, it's important to have a plan. Here we break down what a complete social media advertising calendar should look like.
With Amazon reportedly close to launching an ad supported music service that directly competes with Spotify's free tier, MIDiA analyst Mark Mulligan looks at the wider implications of the internet giant's ad supported strategy
Taylor Swift has been posting mysterious photos on her Instagram account, teasing an announcement on April 26th. The mystery started Friday when Swift added a countdown timer on the landing page of her website. The timer provides no information other than the fact that it is counting down to midnight on April 26th, suggesting she plans to make an announcement on that date.
As old school as it may sound, email is still the most effective and consistent way to communicate with and monetize your fans. Here, Ariel Hyatt and the CyberPR offer a step by step guide to building a massive email list.
While a lot of fuss is made about marketing to millennials (owing to their purchasing power), an increasing number of industries are now turning their attention to how to capture the attention of Generation Z, and the music business is no exception.
Just days after Billboard pulled rapper Lil Nas X’s hit “Old Town Road” from the Hot Country Songs chart for failing to contain enough elements to qualify as country music, it’s back, with a little help from Billy Ray Cyrus.
With any social media posting, bands and artists are looking to generate interest and motivate users to subscribe/share the content with which they're interacting. So how can you ensure you're posting high quality content that engages users? Here, we look at fifteen secrets on boosting your social media presence.
After learning last month that MySpace had "lost" millions of tracks and photos uploaded before 2016 in a data transfer, collectors went into action. Now an archive of 450,000 form MySpace have found a new home within the Internet Archives.
Facebook has accrued something of a reputation for harvesting data about its users, and while this may be unsettling to some, the good news is that for bands and artists who utilize the business end of Facebook, there's a plethora of valuable insights at your disposal. Here we look at what exactly you should be doing with them.
Like it or not, promoting your events on social media has become an essential part of marketing in 2019, and doing so effectively can make or break a show. Here we look the four phases social media marketing needed to ensure you're selling as many tickets as possible.
While social media platforms offer artists a convenient method for contacting and advertising to fans, these sites also provide valuable marketing info behind the scenes on the demographics of visitors and other helpful data-driven insights.
Since playlists are the new radio, Soundcloud is making sure they have a place on the dial. Beginning today, alongside the personalized “SoundCloud Weekly” and playlists like “Fresh Pressed,” the steamer is adding more handcrafted playlists, including some curated by leading music journalists and artists.
Sweeping Article 13 copyright reform passed the European Parliament yesterday, effectively ending Safe Harbor protections for YouTube and shifting the paradigm for all sites based on user generated content. In this detailed article, Jason Peterson looks at the progression of Article 13 through European Parliament and what it means for content creators going forward. .
An SEC IPO filing share stats that serve as a reminder of just how popular the ‘visual search engine’ is and why it should not be ignored by any serious marketer. The highlights and how to use the platform to market music:
Disappointing live shows are, unfortunately, endemic in the music industry, particularly for bands that are just finding their feet, and a tepid live experience can often leave potential fans regretting their decision to step out. Here we look at five ways you as an artist can effectively engage with an audience.
Facebook Says CHANGE YOUR PASSWORD, Admits Hundreds Of Millions Could Be Seen By It's Employees For Years
Hundreds of millions of Facebook account passwords were stored in plain text and searchable by thousands of Facebook employees going back as far as 2012. Facebook found the problem in January, but just went public with it on Thursday.
In an ere where almost everything is billed as "social," streaming music is a surprisingly outlier. Given music's power to bring people together, streaming would seem ripe as a social hub. Facebook could fill that void - without ever launching its own streaming service. But, as MIDiA's Mark Mulligan points out, so far Facebook + music are more about promise than delivery.
As with everything else that takes place live, Facebook Live moments can be an unpredictable beast, and using the tool successfully means being prepared for mishaps and pitfalls. Here we look at six essential tips from the from the Facebook Live team.
As an artist, cultivating and communicating and image to your fans is important for success, but just as important to that success is consistently maintaining said image, so that consumers know who you are and what it is that you create.
For anyone marketing in a social space, a viral hit is the holy grail, but coming up with a teachable formula which accurately quantifies and maximizes the possibility for viral success is no easy task.
Fiona Apple has teased new music with two very casual videos on Instagram. The visual social media platform is gaining major traction as a music marketing channel, even as it's owner Facebook's effectiveness declines.
Myspace has lost all content uploaded to the site before 2016 including more than 50 million tracks,videos and photos from 14 million artists. Users noticed that content was missing almost a year ago.
In part one of five part series on how to effectively allocate money in the correct places in order to benefit your music career, we hear four pieces of advice from industry experts on when and where to put your money, and the dangers of investing in the both your cash and your time in the wrong place.
Knowing the best times to post on each social media service is a confusing but crucial step in the marketing process. Using combined data from QuickSprout, Buffer, TrackMaven, Fast Company, and KISSmetrics, WebFeatComplete has developed an easy to follow schedule of times and days.
Facebook has announced several new music and video improvements including expanded integration with Spotify, a new look for its Watch Party shared viewing function and expansion of all its music features into more countries.
Fan messaging platform I AM POP has secured $2.2 million in funding to integrate I AM POP’s chat editor into other messaging apps beyond Facebook Messenger. With social media newsfeeds now delivering engagement rates as low as 2%, I AM POP boasts average open rates of 94%.
Facebook Live can be a great asset for artists look for additional ways to connect with the fans, but like any iteration of social networking, there's a right and wrong way to do it. Here we look at seven 'best practices' when it comes to using the video streaming platform.