Engagement (particularly when it comes to social media) has become all the buzz for not only bands and artists looking to connect with fans, but also for the venues where those musicians perform. Here we look at six techniques venues can use to draw in music lovers.
For those serious about their music career, dismissing Instagram as a casual photo sharing app can be hugely detrimental to your career. In the wake of Instagram's meteoric rise to become one of the top social media platform's, we look at four key practices for artists looking to capitalize on the service in 2019.
In this piece James Shotwell argues that, as music industry becomes increasingly crowded with artists, the need for more music journalists grows, and that social media's ability to fill this void is sorely lacking in the quality department.
Donald Trump is known for his outrageous tweets, and newly Grammy nominated singer Leon Bridges turned them into short songs this week on Jimmy Kimmel Live! It's hard to know if one should laugh or cry...
Something artists often neglect when posting videos to YouTube is proper tagging. This is unfortunate, as tagging is often what makes the most difference when it comes to your video being discovered by an unsuspecting future fan.
Cardi B took to Instagram on Wednesday to express her righteous outrage over the longest government shutdown in history. "Now, I know a lot of y’all don’t care because y’all don’t work for the government or y’all probably have a job,' she said addressing Trump and Congress. "This s--- is really f---ing serious, bro, this s--- is crazy."
Instagram has added the ability to publish posts to multiple accounts that you control at the same time. This limited regram feature is a small concession to the artists, influencers and marketers that have been pushing the social network to enable native reposting of content.
Indie rapper Kosha Dillz does it all pretty much himself. There's no agent, no label and only occasional help with marketing. Despite those obstacles he's carved out a touring career thanks to his impressive hustle and some tips he shares here.
In yet another messy and unfortunate copyright squabble, Timothy Geigner here breaks down a recent incident in which a photographer's copyright threat levied at a metal band caused all parties involved to go full nuclear and end up with egg on their faces.
Soundcloud sees the most new music uploads during this January. So since it's the time for creators to refocus on growing and building their careers, Soundcloud's artist and label services team it offering its top 5 tips to“break through the noise" and kick-start a music career in 2019.
Facebook ramped efforts to justify sharing private messages with Spotify and Netflix, after backlash from a New York Times investigation that revealed the social network had been sharing private data with select corporate partners for years.
Spotify, Amazon, Apple and several dozen other major companies were exempted from Facebook privacy rules and given access to private user data, according to a New York Times report. Spotify was also reportedly given access to 70 million private messages each month. The social network has since largely confirmed the practice and now the streamer has responded.
As if Instagram Stories weren't enough of a game changer, the popular photo sharing site's introduction of Instagram live is taking the music industry by storm. A slew of new data has revealed live video captures viewers attention far better than on-demand content or traditional blogs, meaning it's more valuable than ever for artists to harness this new medium.
For artists, marketing music online has become a challenge. Traditional promotion avenues like blogs no longer provide the same opportunities, and so smart bands like Heart Attack Man are producing better, more interesting content to grab fan attention.
[UPDATED] Spotify, Apple, Amazon and other companies were reportedly exempted from Facebook privacy rules and given more access to user data than the infamous Cambridge Analytica. Facebook has confirmed that Spotify also had access users’ private messages.
Instagram: currently the fastest growing social media platform, it's one of the most important tools when it comes to making a splash on social media, and variety of new perks and features mean it's become easier than ever to connect with your fans and stoke the growth of you fanbase, provided you follow these practices.
Although necessary, promoting your music is usually an pricey proposition. Social media platforms, however, provide a largely inexpensive, risk free space for artists to hawk their wares. But, as CD Baby's Chris Robley explains, this still requires a careful, measured approach in order to be successful.
Communication is a two-way street, something which is just as true when it comes to the artist/fan relationship as any other. This means that, while it's important for artists to reach out to fans, they also need to be able to listen and get a sense of how fans are feeling.
Spotify is steadily becoming a less social service, even as most social platforms from Facebook to TikToc are putting music front and center. It's a contradiction that's not lost on some Spotify users.
Audiobyte, the parent company of Giftnote and Songbytes has completed a $6 million financing round led by Evolution. The company's apps create short licenced music plus graphics clips that can be shared in social and text messages.
Part of the main ethos behind SoundCloud which allows it to function is the idea of its users sharing and engaging with each other not just on a musical level, but also sharing common interests and ideas. As an artist, this can make for the perfect environment in which to build and grow a community of both fans and fellow creators.
Chris Robley of CD Baby highlights the five things every artist must include on their Facebook page that are so frequently neglected. When it comes to your Facebook page, a first impression is likely the only impression you'll be able to make.
Here we look at how the Facebook-owned social media platform powerhouse that is Instagram is dominating a transforming the music industry's social media landscape, and some of the statistics, trends, and hidden tricks through which it's doing it.
Ariel Hyatt and hear team at CyberPR share 7 tactics to use to first activate any fan base around a holiday music promotion to build engagement or sales – or both.
Making a career in the music industry is no easy task, (just getting people to listen to your music in the first place is hard enough), but developing a sustainable career is even harder. That said, it is doable with the right strategy.
There have been a number of stories released in the past week covering a fake LA hard rock band created by a one Jared Threatin who purchased massive numbers of followers, views, and Facebook attendees only to, unsurprisingly, have the "real" tour go up in flames.
The rise of the streaming age has brought with it an unsurprising uptick in artists attempting to game social media and streaming platforms in a less-than-honest approach to finding success in the music business. The "band" Threatin's faked fanbase and resulting failed tour has become perhaps the most extreme instances of this tactic.