Taylor Swift Finally Gets Political, Endorses Democrats and Calls For LGBTQ, Gender, Racial Equality

Taylor Swift Taylor Swift has broken her long self-imposed silence on all thing political with a call to end discrimination in all forms and a full throated endorsement of two Tennessee Democrats.  Having a political opinion is not easy for any country musician, particularly if they lean anywhere left of center. And while Swift has moved from country music to pop, her Nashville roots run deep.

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Digital Music Promotion: 5 Keys To Success

1The world of online promotion is a crowded one, with new music being released everyday, it can be difficult to get your work noticed at all. Unfortunately there's not silver bullet when it comes to digital music promotion, but here we look some tips that can at least improve your chances.

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Musician's Guide To Social Media Platforms

1Social media's value has long been established in the music business as a tool for communicating with followers, fans, and your industry, but know which ones to focus on can be an overwhelming decision for some artists. Here we examine how each platform can serve you best in growing your fanbase and establishing your brand.

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The Music Messaging Evolution: From Newsletters To Interactive Storytelling

1As newsfeed marketing continues to flounder, having hit an all time low of 2%, those in music marketing are looking for fresh innovating ways to catch up with fans. In this interview we hear from Tim Heineke of POP on the value storytelling and the future of communication between fans and artists. And if you want to join the Messenger bot revolution, we've go discount codes.

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3 Reasons You Should Be Using Facebook Advertising

1New research has revealed that a majority of event marketers don't bother using Facebook ads in their promotion. Whatever your feelings on Facebook may be, however, there are several reasons why advertising via the social media platform can be a huge asset in making your event a success.

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Instagram Shares Strategies For Selling Out Your Event

1Instagram has become a go-to resource for people looking to discover local businesses and experiences while simultaneously share them with their community and friends. Here we look at a step-by-step strategy from the platform on how Instagram can be used to help sell tickets to your event.

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Top Reason Your Facebook Page Isn’t Growing, And Other Tips [Cyber PR]

#! FacebookWhile there are alternatives, Facebook is still the top promotional tool for most artists and labels.  But the rules about what gets promoted on Facebook continually change making it difficult to grow your Page following. Ariel Hyatt and her team at CyberPR offer some solutions.

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Musicians & Their Online Personas

1For good or for ill, the first impression potential listeners get of you will likely result from whatever online persona you've established for yourself, meaning it's critical to get it right the first time. Here we look at how to establish a solid online persona/reputation, while keeping an eye on how developing technologies could effect you.

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Avoiding Creative Burnout: How 11 Artists Take Care Of Their Craft, Themselves

1Working in a creative field of any kind is rife with challenges, among them the incredible drain which trying to force creative output on a person inevitably brings. In this piece hear from eleven artists on how they take care to cultivate their craft while simultaneously practicing effective self-care.

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4 New Ways To Beat The Facebook Algorithm

1It's been several months since Facebook made massive changes to its News Feed algorithm, changes which made it much harder for music marketers to utilize the platform for promotion. Now that brands have had some time to grapple with this thorny new social media beast, we're taking a look at four different ways to beat the new Facebook algorithm.

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Create Free, Simple, Shareable Music Videos With Turn

Screenshot 2018-09-19 08.09.12Developer and artist marketer Lee Martin introduces Turn, a recently launched application which allows users to create a turntable style music video consisting of an audio track and rotating static image, which can then easily be shared across the social media platform.

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Aria Alagha (Dua Lipa, Lana Del Rey) Talks Social Media Campaigns [INTERVIEW]

1Curious to discuss the art of using social media to connect fans and artists together, Sunny Stuart Winter sat down with Aria Alagha, the Creative Director of Arke Digital, who has worked with artists like Dua Lipa, Lana Del Rey, and others running their social media campaigns.

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5 Tips To Create A Facebook Event From The Social Network's Events Team

2With over 47 million events being created on Facebook in a single year, getting yours to stand out from the crowd is no easy task. Here we look at 5 tips from the Facebook Events Team on how you can make you next event, whether it's a workshop or an album release, catch your fans' attention.

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4 Things Music Promoters Must Know About Instagram Geotagging

1Instagram is an incredibly valuable and effective social media marketing tool, and while most music promoters already have a regularly established strategy when it comes to the photo sharing platform, they could be leaving out a key piece: Geotagging.

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Facebook 'Watch' Video Hub Goes Global, Adds Features

1With users spending an increasing amount of time consuming video content, the social networks have taken note, with Facebook now expanding its "Watch" section to go global, coupled with new content management features and advertising options.

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Protect Your Online Brand By Posting A Perfect Press Kit

PRESS kITYour brand is your calling card, but most artists and entrepreneurs fail at one of the cornerstones of building and protecting their online brand. Ariel and her team CyberPR offer 5 Elements to Include For A Perfect Press Kit and more.

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Don't Sleep: Subtle Impact of Turning Your Computer OFF [Hisham Dahud]

Wp2180669This short piece comes from independent music professional and former Hypebot contributor Hisham Dahud.

Here's an unexpected revelation: I used to put my laptop to 'sleep' upon ending a workday. No shutdown; just close the screen and pick up where I left off the next day. I used to view this as a nifty feature, but I've recently uncovered the subconscious impact this can have.

 

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Bandsintown Adds Free Instagram Concert Marketing Tool

BIT InstaBandsintown has added a unique free tool to announce concerts and sell tickets directly on Instagram via the concert discovery platform's new Events Landing Page. Instagram has quickly become a very effective viral marketing tool for music and musicians.

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Running Out Of Things To Say? Idea For Musicians To Write About Online

1While communicating with fans is important, simply posting for the sake of posting doesn't make a lot of strategic sense, and since everything you write online is on some level of form of marketing and establishing your brand, it's important to take some time to think about what you post.

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5 Tips For Crafting A Captivating Newsletter

2Capturing (let alone keeping) the attention of your followers on social media has become and increasingly difficult task, particularly if you're unable to shell out the necessary cash in order to boost your posts. Luckily, the newsletter remains as reliable standby. Here we look at five ways to create the most engaging newsletter possible.

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