In the music business, being able to stretch your money and work with a shoestring budget is a valuable skill. Here we look at how one viral Instagram photographer takes extreme budgeting to the next level, spinning straw into gold by utilizing common scraps to create incredible photographs.
In this second of a four part series on how to sell more tickets to your event, we kick things up a notch while still keeping the time commitment to a minimum, looking at how to build a social ad timeline, make personal appeals, and more.
When it comes to contemporary social media marketing, Instagram has in many ways become an artist resume of sorts, allowing musicians to be discovered from the comfort of their bedrooms. That said, for Instagram to do you any good, you need to be engaging with users and growing your fanbase. Here, we explore how to organically build your following on the platform.
No aspect of being an independent artist is particularly easy, but getting endorsements and sponsorships is perhaps one of the hardest and most confusing of all. In this article we look at four techniques for successfully securing an endorsement as a do-it-yourself musician.
As per the norm, Instagram has unveiled a host of new features as we reach the halfway point of 2019. Here we explore what some of these new changes are, and how they can enhance your music marketing efforts on the platform.
In this recent case study of sorts, Brian Hazard recounts his experience with both the YouTube and Facebook video premiere options in an effort to determine which platform's offering makes for the music video promotion tool.
Sometimes life doesn't allow for the constant aggressive marketing you'd planned on, but fortunately building a strong marketing foundation can be done in just fifteen minutes a day. Here we look a five day breakdown of how to execute a formidable ticket selling ticket selling strategy.
In order to pop in a potential event-goers social channels, your posts need to both brief and compelling, summarizing the entirety of your event in just a brief sentence and single image. Though this sounds challenging, the good news is you don't have to do all this compositional work from scratch. Here we look at some valuable social media templates which can be used to help sell you next event.
As any artist with an online presence should by now be aware, Instagram Stories are a major part of any effective social media marketing strategy. IG stories can do wonders for driving traffic to artist sites, as well as offering key metrics and which fans are engaging and what they enjoy. Here we look at which of these metrics you should keeping an eye on.
A look behind the scenes of how to identify similar artists who have succeeded in cultivating significant coverage and promotion, and how to research their success and identify their fanbase in order to broaden your own marketing opportunities.
Sharing your music with the world has changed dramatically since the days of busking, with developments in online tech making instant distribution an easy reality. Currrently, SoundCloud is one of the most artist-friendly platforms available - but how can you use it to reach the right audience for your music?
With a few important exceptions, nobody likes a loser. This is doubly true for those musicians looking to cultivate a following via social media. Here we look at how artists can present a successful-seeming before without also coming across as inauthentic.
Michael Sherman, Feature.fm Director of Business Development joins Michael Brandvold and Jay Gilbert on the Music Biz Weekly podcast. Feature.fm builds marketing, advertising, and analytics tools that help artists and labels promote their music to the right audience.
Using lengthy long ultra-specific hashtags might be fun and feel good to do, but will do little as far as actually picking up traffic is concerned. Hashtag sets on the other can make a huge positive difference in boosting the engagement of a post.
It's not the number of fans an artist has, but rather their level of commitment that matters, says Ariel Hyatt of CyberPR. It's true fans, those emotionally connected to the artist, that matter. Understanding fan commitment and building an emotional bond are essential to building a meaningful fanbase. Hyatt offers a road map.
Spotify accidentally posted that Nirvana was playing a new concert on August 9th at the 450 capacity club Discovery in Ventura, California. That's quite a feat since lead singer Kurt Cobain died in 1994 and the remaining band members have avoided performing together.
Mastermind groups can provide the support that helps smart people do great things. Ariel Hyatt of Cyber PR has successfully brought this widely praised networking meets group therapy practice into the music world and shows you how you can too.
After 18 months of slow growth, Snapchat has added 13 million active daily users in the last 3 months. That brings the total number of people using the app around the world every day to 203 million, the highest since the social app went SNAP went public.
TikTok parent Bytedance has acquired UK based music AI startup Jukedeck, according to multiple reports. The purchase, which could offer AI-created music to TikTok's 500 million global users even as the social video app continues contentious re-licensing with the major labels and battles performing right organizations.
We have reached a point where artists can run digital advertising simultaneously across Facebook, Instagram, and even YouTube with relative ease, but with your budget likely already tight, making every dollar spent on digital advertising go as far as possible is paramount. Here we look at some secrets for getting the most bang for your buck.
What you communicate in your social media posts is of course important, but almost as consequential is the time at which you post. Here we look at optimal posting times for the major social media platforms in the contemporary media environment.
Getting people to actually show up at your show can be exhausting, and if you've been at the DIY artist thing for awhile, chances are you've given most attendance tactics a try, from social media blasts to old school postering. At the end of the day, however, the mailing list is the most likely to get potential concert goers off the couch and out of the house.
While nobody is about to deny Google's stature as a company, it has struggled to cultivate much success in the social network department. Still, it's not about to stop trying, as evidenced by its new attempt at the hyper-local social media platform, Shoelace.
With the embarrassment of riches that social media has given us, it can be difficult to decide where exactly to target your marketing efforts, and trying to cover all your bases can often lead to you covering none of them instead. Here we look at how to pick and choose which social media platforms to bring down the hammer on for maximum marketing efficacy.
THE HOTTEST MUSIC TWEETS FOR 7.9.19: Forget charts that are updated once a week or even once a day. You want, you need to know what's hot in music and music news right now. Here is what's happening in the Twitterverse this today.
Niche is music's new mainstream, writes MIDiA analyst Mark Mulligan, which means that in the brave new world of music marketing, targetting trumps reach. "Instead of blowing a huge budget on carpet bombing TV, radio, print, online artists and their teams are finding their exact audiences, writes Mulligan, "focusing on relevance and engagement rather than reach and scale."
While the prospect of touring is hugely exciting for new bands, they may be unaware of the grueling realities of life on the road. That said, if you're determined to hit the pavement and bestow your music on the masses, at least make sure you've first done these three things.