[UPDATED] Facebook and Instagram have filed a lawsuit in US Federal Court against four companies and three individuals for selling fake accounts, likes and followers. The China based companies being sued also target other online service providers including Apple, Google, LinkedIn and Twitter.
Facebook has accrued something of a reputation for harvesting data about its users, and while this may be unsettling to some, the good news is that for bands and artists who utilize the business end of Facebook, there's a plethora of valuable insights at your disposal. Here we look at what exactly you should be doing with them.
Like it or not, promoting your events on social media has become an essential part of marketing in 2019, and doing so effectively can make or break a show. Here we look the four phases social media marketing needed to ensure you're selling as many tickets as possible.
While social media platforms offer artists a convenient method for contacting and advertising to fans, these sites also provide valuable marketing info behind the scenes on the demographics of visitors and other helpful data-driven insights.
Since playlists are the new radio, Soundcloud is making sure they have a place on the dial. Beginning today, alongside the personalized “SoundCloud Weekly” and playlists like “Fresh Pressed,” the steamer is adding more handcrafted playlists, including some curated by leading music journalists and artists.
Sweeping Article 13 copyright reform passed the European Parliament yesterday, effectively ending Safe Harbor protections for YouTube and shifting the paradigm for all sites based on user generated content. In this detailed article, Jason Peterson looks at the progression of Article 13 through European Parliament and what it means for content creators going forward. .
An SEC IPO filing share stats that serve as a reminder of just how popular the ‘visual search engine’ is and why it should not be ignored by any serious marketer. The highlights and how to use the platform to market music:
Disappointing live shows are, unfortunately, endemic in the music industry, particularly for bands that are just finding their feet, and a tepid live experience can often leave potential fans regretting their decision to step out. Here we look at five ways you as an artist can effectively engage with an audience.
Facebook Says CHANGE YOUR PASSWORD, Admits Hundreds Of Millions Could Be Seen By It's Employees For Years
Hundreds of millions of Facebook account passwords were stored in plain text and searchable by thousands of Facebook employees going back as far as 2012. Facebook found the problem in January, but just went public with it on Thursday.
In an ere where almost everything is billed as "social," streaming music is a surprisingly outlier. Given music's power to bring people together, streaming would seem ripe as a social hub. Facebook could fill that void - without ever launching its own streaming service. But, as MIDiA's Mark Mulligan points out, so far Facebook + music are more about promise than delivery.
As with everything else that takes place live, Facebook Live moments can be an unpredictable beast, and using the tool successfully means being prepared for mishaps and pitfalls. Here we look at six essential tips from the from the Facebook Live team.
As an artist, cultivating and communicating and image to your fans is important for success, but just as important to that success is consistently maintaining said image, so that consumers know who you are and what it is that you create.
For anyone marketing in a social space, a viral hit is the holy grail, but coming up with a teachable formula which accurately quantifies and maximizes the possibility for viral success is no easy task.
Fiona Apple has teased new music with two very casual videos on Instagram. The visual social media platform is gaining major traction as a music marketing channel, even as it's owner Facebook's effectiveness declines.
Myspace has lost all content uploaded to the site before 2016 including more than 50 million tracks,videos and photos from 14 million artists. Users noticed that content was missing almost a year ago.
In part one of five part series on how to effectively allocate money in the correct places in order to benefit your music career, we hear four pieces of advice from industry experts on when and where to put your money, and the dangers of investing in the both your cash and your time in the wrong place.
Knowing the best times to post on each social media service is a confusing but crucial step in the marketing process. Using combined data from QuickSprout, Buffer, TrackMaven, Fast Company, and KISSmetrics, WebFeatComplete has developed an easy to follow schedule of times and days.
Facebook has announced several new music and video improvements including expanded integration with Spotify, a new look for its Watch Party shared viewing function and expansion of all its music features into more countries.
Fan messaging platform I AM POP has secured $2.2 million in funding to integrate I AM POP’s chat editor into other messaging apps beyond Facebook Messenger. With social media newsfeeds now delivering engagement rates as low as 2%, I AM POP boasts average open rates of 94%.
Facebook Live can be a great asset for artists look for additional ways to connect with the fans, but like any iteration of social networking, there's a right and wrong way to do it. Here we look at seven 'best practices' when it comes to using the video streaming platform.
While a lot of fuss is made over how artists should use social media platforms such as Instagram to effectively promote themselves and their music, not nearly enough attention is paid to how to be more interactive with fans, something which helps strengthen the artist/fan bond. Here we look at six easy ways to be more interactive on Instagram.
Always looking to stay relevant, Pandora is one of the most recent platforms to incorporate a 'stories' feature into its offerings. Given the nature of the company, their stories look a little different than other platforms, marrying music tracks and podcasts into single playlists.
Twitter can loud and crowded, so getting a handle on how to be heard (sometimes literally as a musician) above the din is key to marketing success on the social media platform. Here we look at best practices 2019.
Once you've spilled the blood, sweat, and tears necessary to create quality content, you're going to want to share it on all the social media platforms. When it comes to Facebook, however, it's unlikely your followers will actually see your post, unless you game the system.
Whether you're an artist, venue, or gear seller, one of the most critical decisions you'll make when building your website is how the content is organized. Clear, concise menu options, and simple menu navigation make all the difference when it comes to appealing to users.
With the release of its story' feature, Instagram opened the floodgates on a strong new resource for artists to promote their work. Here we look at some helpful story ideas for helping artists to engage and reel in their fans on IG.
Facebook may not be the holy grail of music marketing that you'd hoped, but with 2.32 billion monthly active users, it's still an undeniably important channel. So, when are the best and worse times to post on Facebook to reach the maximum audience?
Already a hugely successful artist, Ariana Grande's release of Thank U, Next has proven that her army of fans are willing to go above and beyond, and are the sort of devoted supporters which every artist needs in their life.