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Facebook Explains $1B Libra Cryptocurrency Initiative

Facebook wide logoFacebook has unveiled the details for Libra, its new global cryptocurrency. The social network is launching the currency, similar to Bitcoin, with partners like Spotify, Paypal, Uber, Visa and Mastercard, among others.

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4 Crowdfunding Alternatives To PledgeMusic for Musicians

PledgeMusic AlternativesThe demise of PledgeMusic left many musicians doubting the legitimacy of crowdfunding.  But the music marketing experts that we've interviewed still strongly still believe in music crowdfunding even as they experiment with alternatives. Ariel Hyatt of Cyber PR offers four alternatives to PledgeMusic and examines the pros and cons of each.

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Creative Secrets For Stepping Up Your Instagram Game

1If you're looking to get a little more out of your Instagram stories, there are a number of creative features available that can help you boost your Instagram presence and capture the attention of fans. Here we look some great hacks for making you IG pop.

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Adding Lyrics To Your Instagram Story

1Instagram and Facebook have recently been taking steps to make it easier both fans and artists to discover and promote music. Most recently in this vein, Instagram announced a new feature the gives users the ability to add lyrics to their Instagram stories.

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TikTok Passes 120M Montlhy Users In India As Label Talks, Streaming Plans Continue

image from www.hypebot.comTikTok now has 200 million registered users, with 120 million using the short video app every month. The milestone comes as the company is in talks with major labels and publishers to launch a music streaming service.

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Chartmetric Offers Artist Cross-Platform Performance Ranking

1In this in-depth article from Chartmetric, Josh Hayes provides a detailed breakdown of how to utilize the website's data warehouse to instantaneously compare and analyze the general performance of artists across platforms.

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Streaming Video Updates From YouTube, Instagram

1If you're a band or artist, chances are you have either an Instagram or YouTube presence, if not both. Here we break down a couple of important updates to both platforms when it comes to video streaming.

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5 Ways To Grow Your Email List In Advance Of Your Next Show

2Whether just starting out or already in the thick of promotion, you need to promote your show to as many fans as possible, meaning it's important to have a built up email list. Here we break down five important but easily implemented strategies for beefing up your mailing list as much as possible.

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3 Things You Can Skip For Your Next Photo Shoot

1The prospect of a professional photoshoot can be intimidating for bands and artists not used to such things, particularly when there's a lot of money on the line. The good news is, there are a few things you can skip for your next photoshoot that will save you a good amount of precious cash.

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U.S. Adds Social Media To 'Heightened' Visa Requirements For Touring Musicians

image from www.siam-legal.comThe US has added xenophobic requirements for international artists touring the country with the Trump administration now requiring visa seekers to provide personal details about their last years of social media activity. The changes went into effect on June 1st.

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How To Take Advantage Of Bandsintown Artist VIP Club

1In its ongoing effort to give artists the tools they need to build a comprehensive tour marketing campaign, Bandsintown has launched Bandsintown VIP Club, a co-marketing program that utilizes artist's socials and owned properties to create the ultimate marketing package.

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Live Nation's Women Nation Fund Announces Funding For 3 Female-Led Live Music Startups

image from cdn.ontourmedia.ioLive Nation has announced its first round of Women Nation Funding for three female-led music businesses. They are Tina Farris Tours, Conscious City Guide, and Kingdom of Mind. Launched in May 2018, the fund is an early-stage investment fund designed to provide resources and capital for women in the live entertainment industry.

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New Facebook Features You Ought To Know About

1In recent months, Facebook has rolled out some interesting new features and products that artists and promoters should take notice of. Here we break down these new tools and how you can utilize them to improve your social media presence.

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The Musician’s Guide to Pandora Promotion

PandoraAmpWhile Spotify deserves kudos for its free Artist toolkit, no music service has provided more opportunities for artists to connect with fans than Pandora. Pandora AMP (Artist Marketing Platform) is an offering that its competitors can learn from.

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Facebook Engagement Is Falling And There's No End In Sight

Facebook thumbs downDo you find your Facebook posts getting less and less traction? You're not alone and this time, more than the latest change in algorithms is to blame. User engagement with Facebook is declining and that trend is likely to continue, according to a new report from eMarketer.

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Iggy Azalea Deletes Social Accounts After Nude Photos Leaked

image from upload.wikimedia.orgIggy Azalea has deactivated her Instagram and Twitter accounts after topless photos of her appeared online without her consent. The pictures were outtakes from her 2016 GQ cover shoot and not intended for release.

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Find Your Fans: Utilizing Data To Analyze Your Audience

FIND YOUR FANSThanks to the wonders of the digital age, artists now have a vast array of data and analytics at their fingertips that can help them to get a much better sense of who their fans are help expand their reach and attract new ones.

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Creative Ways Of Engaging With Your Fanbase

2The accessibility of social media has made it easy for artists to fall into to much of routine when communicating with their fans and get lost among the herd of other bands and artists out there trying to make their mark. Here we look at some creative ways that artists can engage their base that will help them stand out.

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How Cameo App Can Jumpstart Music, Tour Promotion

1Celebrity endorsements have long been a powerful force in the music industry, helping to propel certain releases on to massive success. Now, thanks to Cameo, these gold stars of approval are easier (and cheaper) to get than ever before.

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Make The Most Of Social Media Marketing Using Email And Instagram

Social media using instagramIt's important to stay ahead of your competitors and Instagram and email are the two best platforms to make that happen. Pete Campbell breaks down the best strategy for Instagram promo, how to most effectively execute an email marketing campaign, and how to combine the two.

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No More Genres: Making Your Musical Niche Work For You

1Yesterday, top music industry analyst Mark Mulligan wrote that  Niche Is Music's New Mainstream. But how do you find your own unique niche and connect with what Mulligan calls "a passionate cluster of fans?"Tarryn Meyers says that it is by building a brand that is uniquely you, but can also successfully bridge genres.

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How To Prepare To Release New Music [Ariel Hyatt]

Ariel-Hyatt-Masterclass

Many artists spend so much time and energy writing and recording their music, that they almost ignore the essential steps needed to prepare for and launch its release. Veteran music publicist Ariel Hyatt has created a template to help artists avoid this crucial mistake. 

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LÜM Raises $1.2M, Partners With Frank Productions For New Music Discovery Platform

image from lum.fmSocial music app LÜM has closed its seed round, bringing the Madison, Wisconsin based startup's total investment to $1.2 million in less than a year. LÜM has also partnered with concert promoters Frank Productions to explore ways to bridge the difficult divide between live and digital music consumption.

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8 Best Methods For Promoting Your Music

3In the digital age, many traditional obstacles to cultivating a successful career have been lifted. But this also means the field is more crowded. Cathy Baylis looks at how entrepreneurial artists can most effectively promote their music and stand out in the crowd.

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Social Media May Not Be Destroying Teenager’s Brains After All

2While many people (particular those of an older generation) have been assuming for years that teens' hefty consumption of social media has been negatively altering their brains, a new study suggests there is may actually be very little impact.

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Marketing Smart: Who Is The Audience? [Jack Udell]

2While many artists seek exponential growth borne of a viral stunt, too many of them focus on the tactics and strategy of making this happen without giving enough thought to what it is that their audience actually wants.

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