Facebook has unveiled the details for Libra, its new global cryptocurrency. The social network is launching the currency, similar to Bitcoin, with partners like Spotify, Paypal, Uber, Visa and Mastercard, among others.
Connecting with your audience and cultivating a meaningful career as an artist is a dream of most performers, but in order to make this happen, you first need to get paid. Here we look at some key tech platforms that can help you book gigs and keep you career moving forward.
The demise of PledgeMusic left many musicians doubting the legitimacy of crowdfunding. But the music marketing experts that we've interviewed still strongly still believe in music crowdfunding even as they experiment with alternatives. Ariel Hyatt of Cyber PR offers four alternatives to PledgeMusic and examines the pros and cons of each.
If you're looking to get a little more out of your Instagram stories, there are a number of creative features available that can help you boost your Instagram presence and capture the attention of fans. Here we look some great hacks for making you IG pop.
Instagram and Facebook have recently been taking steps to make it easier both fans and artists to discover and promote music. Most recently in this vein, Instagram announced a new feature the gives users the ability to add lyrics to their Instagram stories.
TikTok now has 200 million registered users, with 120 million using the short video app every month. The milestone comes as the company is in talks with major labels and publishers to launch a music streaming service.
In this in-depth article from Chartmetric, Josh Hayes provides a detailed breakdown of how to utilize the website's data warehouse to instantaneously compare and analyze the general performance of artists across platforms.
If you're a band or artist, chances are you have either an Instagram or YouTube presence, if not both. Here we break down a couple of important updates to both platforms when it comes to video streaming.
Whether just starting out or already in the thick of promotion, you need to promote your show to as many fans as possible, meaning it's important to have a built up email list. Here we break down five important but easily implemented strategies for beefing up your mailing list as much as possible.
The prospect of a professional photoshoot can be intimidating for bands and artists not used to such things, particularly when there's a lot of money on the line. The good news is, there are a few things you can skip for your next photoshoot that will save you a good amount of precious cash.
The US has added xenophobic requirements for international artists touring the country with the Trump administration now requiring visa seekers to provide personal details about their last years of social media activity. The changes went into effect on June 1st.
In its ongoing effort to give artists the tools they need to build a comprehensive tour marketing campaign, Bandsintown has launched Bandsintown VIP Club, a co-marketing program that utilizes artist's socials and owned properties to create the ultimate marketing package.
Live Nation has announced its first round of Women Nation Funding for three female-led music businesses. They are Tina Farris Tours, Conscious City Guide, and Kingdom of Mind. Launched in May 2018, the fund is an early-stage investment fund designed to provide resources and capital for women in the live entertainment industry.
In recent months, Facebook has rolled out some interesting new features and products that artists and promoters should take notice of. Here we break down these new tools and how you can utilize them to improve your social media presence.
While Spotify deserves kudos for its free Artist toolkit, no music service has provided more opportunities for artists to connect with fans than Pandora. Pandora AMP (Artist Marketing Platform) is an offering that its competitors can learn from.
Do you find your Facebook posts getting less and less traction? You're not alone and this time, more than the latest change in algorithms is to blame. User engagement with Facebook is declining and that trend is likely to continue, according to a new report from eMarketer.
Iggy Azalea has deactivated her Instagram and Twitter accounts after topless photos of her appeared online without her consent. The pictures were outtakes from her 2016 GQ cover shoot and not intended for release.
Thanks to the wonders of the digital age, artists now have a vast array of data and analytics at their fingertips that can help them to get a much better sense of who their fans are help expand their reach and attract new ones.
The accessibility of social media has made it easy for artists to fall into to much of routine when communicating with their fans and get lost among the herd of other bands and artists out there trying to make their mark. Here we look at some creative ways that artists can engage their base that will help them stand out.
Celebrity endorsements have long been a powerful force in the music industry, helping to propel certain releases on to massive success. Now, thanks to Cameo, these gold stars of approval are easier (and cheaper) to get than ever before.
It's important to stay ahead of your competitors and Instagram and email are the two best platforms to make that happen. Pete Campbell breaks down the best strategy for Instagram promo, how to most effectively execute an email marketing campaign, and how to combine the two.
Yesterday, top music industry analyst Mark Mulligan wrote that Niche Is Music's New Mainstream. But how do you find your own unique niche and connect with what Mulligan calls "a passionate cluster of fans?"Tarryn Meyers says that it is by building a brand that is uniquely you, but can also successfully bridge genres.
Many artists spend so much time and energy writing and recording their music, that they almost ignore the essential steps needed to prepare for and launch its release. Veteran music publicist Ariel Hyatt has created a template to help artists avoid this crucial mistake.
Social music app LÜM has closed its seed round, bringing the Madison, Wisconsin based startup's total investment to $1.2 million in less than a year. LÜM has also partnered with concert promoters Frank Productions to explore ways to bridge the difficult divide between live and digital music consumption.
Just weeks after postponing a 17 Rolling Stones dates to have heart surgery, Mick Jagger rescheduled the full tour and posted a video on Instagram which proves that the 75 year old still has all the moves.
In the digital age, many traditional obstacles to cultivating a successful career have been lifted. But this also means the field is more crowded. Cathy Baylis looks at how entrepreneurial artists can most effectively promote their music and stand out in the crowd.
While many people (particular those of an older generation) have been assuming for years that teens' hefty consumption of social media has been negatively altering their brains, a new study suggests there is may actually be very little impact.
While many artists seek exponential growth borne of a viral stunt, too many of them focus on the tactics and strategy of making this happen without giving enough thought to what it is that their audience actually wants.