3 Branding Lessons From Music’s Biggest Superstars

It may be better to go against the grain and do what you know is meaningful to you. Sure, your work may not resonate with the masses, but it'll resonate. Continue reading

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Sony Completes $200 Million Purchase Of [Formerly] Indie Distributor The Orchard

Indie music and video distributor The Orchard is independent no more.  A strategic investment by Sony just became 100% ownership and control.

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How Smart Musicians Are Selling More Albums With Social Media

Social media is a vital tool in the success of a musician's career. But are you sure you are doing all you can to make you social media strategy work. Continue reading

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Could SXSW Be Too Big To Fail?

"SXSW didn’t protect the integrity of its brand, simple as that. And now… it’s a massive free for all that feels kinda-fun (see aforementioned bands and beer) at best and obligatory. Continue reading

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Lady Gaga Backed Backplane Pivots To Help Others Serve Their Own Little Monsters

Backplane, which created the tech serving Lady Gaga's Little Monsters fan community raised $18.9 million as the poster child for helping brands connect with fans. But behind the scenes, the. Continue reading

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GigCave Combine Free Electronic Press Kits With Music Mentors

Newly launched GigCave offers a simple but potentially powerful mashup of two important services for musicians – a free electronic press kit and paid professional mentoring.

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Baz Luhrmann Gets His Own RCA Record Label

Director, producer and screenwriter Baz Luhrmann is partnering with RCA Records to launch the Bazmark Records imprint, with RCA as Luhrmann’s creative, marketing and distribution partner on his label’s recorded. Continue reading

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Can You Guess The Most Grammy Award Winning Artists Of All Time?

Last night's Grammy winners will dominate today's news, but past Grammy winners are often forgotten. In fact, the most Grammy awards of all time went to an orchestral and operatic conductor. Continue reading

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YouTube Offers A More Interactive Experience With Multi-Angled Video Experiment

YouTube doesn't sit still long enough to get comfortable. After the launch of YouTube Music Key, YouTube is now playing around with yet another way to engage viewers – a. Continue reading

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Zimbalam Surpasses 100,000 Artists, Launches New Website

Believe Digital's sister digital distribution platform Zimbalam, a service for unsigned artists worldwide, has hit 100,000 users. Alongside the company's milestone, a new Zimbalam UK website has been revealed. Launched. Continue reading

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What Made Book of Mormon Musical of the Year?

The Book of Mormon has become of one of the most beloved broadway musicals since its debut in 2011. There are a lot of elements that make a great musical.. Continue reading

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