A Look Inside 5 Ads Where Music Was Critical To Storytelling

Music has been used alongside advertisements for centuries, and the right song placement can make or break a commercial's effectiveness. Here Energy BBDO's Daniel Kuypers discusses some of his big. Continue reading

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How To Use Affordable Ads On Spotify To Promote Music

With such a large number of Spotify subscribers still operating on the free tier, this streaming platform presents a huge opportunity for artists to advertise their music. Here we look. Continue reading

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Is Spotify Spying On Us?

Spotify is using the songs we play to deliver targeted ads. That's not surprising or different than Google delivering ads based on previous searches. But, as Urbi Khan, the business and. Continue reading

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Will Payments Fall As Spotify Tests Unlimited Ad Skips?

Spotify continues to look for ways to make its free music tier more appealing both to users and advertisers. To that end, the streamer has begun a test that allows. Continue reading

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YouTube’s New TrueView Advertising Feature Could Mean More Revenue For Artists

While artists have experience some frustration with YouTube's changes to its ad policy of late, a new form of advert known as TrueView for Reach could start pulling in significantly. Continue reading

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Q&A: How Music Supervisors License Music

There have been various blog posts on Hypebot and Music Think Tank about licensing music. This week, James Aviaz interviews Season Kent, Music Supervisor at Clear Songs, whose projects include. Continue reading

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A Response To SOPA: Free Pays (More)

Weighing in on SOPA and free music on Music Think Tank, Dante Cullari shares his view that free pays more and talks about his  platform, Beat-Play which allows artists to. Continue reading

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MTT Weekly Recap: Top 10 Rules For Better Songwriting

Where The Music Industry Thinks Out Loud TrueDIY: DIY Promotion, Songwriting and Pricing w/ 3OH!3 James Moore: Can Indie Bands Use Lady GaGa's Example For Originality & Controversy? MORE:

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How To Make Money Through YouTube Ads

Do you have YouTube videos of your performances or musings? There’s a possibility that you could be getting money through YouTube ads. Note: You cannot participate if you cover songs.. Continue reading

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