How To Promote A Spotify Playlist Using Instagram Stories Ads

Brian Hazard of the project Color Theory shares how he recently saw some promotional success with his Spotify playlist by utilizing a classic industry technique: paying for advertising – in. Continue reading

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How I’m Promoting My Spotify Playlist Using Instagram Stories Ads

Here Brian Hazard of the synthwave project Color Theory recounts his recent success boosting traffic on his Spotify Playlist through some good old-fashioned advertising – in this case through Instagram. Continue reading

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Musicians: Use Your Coronavirus Downtime To Do Some Research

With much of the music industry on hold following the coronavirus outbreak, we here look at some helpful topics artists can brush up on to help them weather the downtime. Continue reading

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5 Tips On Writing Music For Advertising From A Two Time Emmy Winner

Two-time Emmy-winner, author and educator Peter Bell shares his top five tips on how to write effective music for use in advertising, drawing on his career composing jingles for major. Continue reading

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Artist, Label Checklist For Advertising On Spotify

Spotify isn’t just one of the top streaming platforms, it’s also making a name for itself as one of the main advertising platforms available to artists. Here we break down. Continue reading

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Pandora Adds $15 Family Plan, Completes AdsWizz Acquisition

Pandora has added an ad-free Premium family plan that includes up to 6 unique accounts for $14.99 per month. The plan closely mirrors similar plans and pricing from competitors Apple. Continue reading

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Vevo To Shutter Apps, Site And Stream Only Via YouTube

[UPDATED] Vevo has announced that it will shut down its mobile apps and video web site in the coming weeks, and make YouTube its sole delivery platform.  The shift also. Continue reading

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5 Techniques For Engaging Social Ringleaders – The Most Important Music Fans

When it comes to engaging with your fans online, none are more important than the social ringleaders, whose charismatic taste-making can make all the difference between as show or new. Continue reading

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7 Techniques For Increasing Your Facebook Fan Engagement

Interacting with and drawing the interest of fans is the best to keep them attentive and engaged with what you're up to, and will also go a long way towards. Continue reading

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Facebook Pixel Basics For Artists, Labels

Not often discussed in the world of music marketing, Facebook pixels provide an excellent way for artists to reach fans directly and keep better track of who is visiting their. Continue reading

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