Tag: Advertising campaign

I Second That Emotion: The Emotive Power Of Music In Advertising [INFOGRAPHIC]

A new study out from Nielsen reveals that the use of music in advertisements has been shown to increase their effectiveness at tapping into the emotions of potential customers.

Guest Post on 07/13/2015 in Music Business | Permalink | Comments (0)

Tags: Advertising agency, Advertising campaign, Adweek, Google, High tech, Immersive video, music video, Red Robin, Television advertisement, Vitro Corporation

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Get More Bang For Your Facebook Ad Buck With A/B Testing

Facebook ads have made it relatively cheap and easy for small and medium-sized businesses to get their ads in front of thousands of people. Not just any people, either—the target. Continue reading

Guest Post on 06/19/2015 in D.I.Y. | Permalink | Comments (0)

Tags: A/B testing, AdEspresso, Advertising campaign, Beats Electronics, Call to action (marketing), Facebook, Google, Landing page, Target audience, YouTube

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Don Henley Wins Legal Action Against Clothing Retailer

Few artists protect the integrity of their brand more aggressively than Don Henley and The Eagles. Now they've won another round; this time against a Wisconsin retailer selling a henley. Continue reading

Bruce Houghton on 04/20/2015 in Music Business | Permalink | Comments (0)

Tags: Advertising, Advertising campaign, Associated Press, Don Henley, Duluth, Eagles (band), Henry David Thoreau, lawsuit, Minnesota, Trademark infringement, Walden: (Or Life in the Woods)

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So You Only Have $100 to Spend on Marketing – How Do You Spend It?

Guest Post by Tyler Allen on Sonicbids Blog Your band is an investment. You've probably already spent hundreds or thousands of dollars on equipment like PA systems, stands, strings, new. Continue reading

Guest Post on 02/04/2015 in D.I.Y. | Permalink | Comments (1)

Tags: Accessibility, Advertising campaign, AdWords, AdWords Editor, Artist, Facebook, Google, Google Analytics, Soundcloud, YouTube

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Facebook, Twitter Changes Make Music Videos More Important Than Ever

The need for quality promotional video isn't going away – in fact, it's importance is rapidly increasing. With YouTube's continued growth and relevance in music discovery and the moves that. Continue reading

Nia R Jones on 01/09/2015 in Apps, Mobile & SMS | Permalink | Comments (1)

Tags: Advertising campaign, Alex Day, Android (operating system), BuzzFeed, Dave Kusek, Dolce & Gabbana, Facebook, FAQ, Instagram, IOS, Photo sharing, social media, TechCrunch, Twitter, Unmetric, YouTube

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How Facebook’s Changes In Paid Advertising Will Affect Your Marketing Efforts

Facebook executives drew a line in the proverbial sand on Friday when they announced their plans to restructure the way posts placed by brands appear in newsfeeds. As if it. Continue reading

Nia R Jones on 11/20/2014 in D.I.Y. | Permalink | Comments (5)

Tags: Advertising, Advertising campaign, AEG Live, Altimeter Group, Facebook, Facebook features, Google, marketing, Rebecca Lieb, Television program

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