Tag: Advertising

iHeartMedia Stock Fell 24% Monday As Radio, Streaming Giant Flirts With Bankrupcy

iHeartMedia stock fell 23.64% to $2.04 Monday after the company admitted to shareholders that it might not survive the year.

Bruce Houghton on 04/25/2017 in Music Business | Permalink | Comments (0)

Tags: Advertising, Alexa Internet, Amazon Echo, Amazon Music, Amazon.com, iHeartMedia, iHeartRadio, IHeartRadio Music Festival, Napster, Reuters

Share on:

YouTube Has Changed Its Payment Threshold and It’s Bad News For New Musicians, Creators

YouTube has been working on ways to respond to a major ad boycott over ad placement alongside objectionable videos. One of the changes will be bad news for musicians and. Continue reading

Bruce Houghton on 04/07/2017 in D.I.Y. | Permalink | Comments (1)

Tags: Advertising, AdWords, Automation, Digital content, Facebook, Google, McDonald's, Monetization, Policy, YouTube

Share on:

ASCAP, SACEM, PRS Form IBM-Backed Blockchain Music Initiative To Improve Royalty Tracking

2017 is the year that Blockchain will become more of a tool than a theory. The technology, which allows seamless tracking of digital use has been called the savior of. Continue reading

Bruce Houghton on 04/07/2017 in D.I.Y. | Permalink | Comments (2)

Tags: Advertising, American Society of Composers, AOL, Authors and Publishers, Broadcast Music, Business Insider, copyright, Google, IBM, Inc., Music licensing, Twitter

Share on:

1-in-5 Videos Shared On Facebook Are Now Live Streams

Live video is exploding across social networks, but particularly on Facebook. Fidji Simo, Facebook's head of video, revealed that now one in five videos shared on the social network is live;. Continue reading

Bruce Houghton on 04/06/2017 in D.I.Y. | Permalink | Comments (0)

Tags: Advertising, Apple TV, Broadcasting, Chat room, Email address, Facebook, Facebook Connect, Facebook Messenger, Facebook Platform, Snapchat

Share on:

Vevo Shows YouTube Advertisers How It’s Done

As YouTube's advertising debacle continues, it's premium division, Vevo, offers a shining example of content vetting and effective audience targeting done right, something which the rest of the video sharing. Continue reading

Guest Post on 04/03/2017 in Music Business | Permalink | Comments (0)

Tags: AdSense, Advertising, AdWords, AT&T, Business Insider, Facebook, Google, Government of the United Kingdom, Online advertising, YouTube

Share on:

YouTube Ad Debacle Continues: Creators Concerned About Falling Payments, Vevo says: “We’re Safe!”

A growing number of creators and musicians with popular videos on YouTube are worried about a drop in income thanks to a spreading boycott by major advertisers upset that their. Continue reading

Bruce Houghton on 03/31/2017 in Music Business | Permalink | Comments (0)

Tags: AdSense, Advertising, AdWords, AT&T, Business Insider, Facebook, Google, Government of the United Kingdom, United Kingdom, YouTube

Share on:

DMCA Helps YouTube Underpay Music Industry Up To $1 Billion A Year, Claims New Study

Digital Millennium Copyright Act safe harbor protections and lower than industry standard royalty rates allow YouTube to underpay musicians, songwriters, label and other rights holders between $650 million and $1. Continue reading

Bruce Houghton on 03/30/2017 in Music Business | Permalink | Comments (3)

Tags: Advertising, AT&T, Digital Millennium Copyright Act, Facebook, Google, Instinet, List of YouTubers, Mobile device, Morgan Stanley, music, YouTube

Share on:

How The Web Screws Artists… By Allowing Them A Normal Life

In this piece, Ross Pruden of Techdirt works to dispell the myth that the internet is destroying art and culture, making it impossible for artists to make a living via. Continue reading

Guest Post on 03/30/2017 in D.I.Y. | Permalink | Comments (1)

Tags: About.com, Advertising, album, Alexa Internet, Amazon Echo, American Civil Liberties Union, Apple Music, Donald Trump, Netflix, The New York Times

Share on:

Facebook Ramps Up Hiring To Implement “A Comprehensive Music Strategy”

Facebook is now advertising 7 new music related positions "ensure a comprehensive music strategy." They will join other recent hires and former YouTube and Google Play's Director Of Music Partnerships'. Continue reading

Bruce Houghton on 03/27/2017 in Music Business | Permalink | Comments (0)

Tags: Advertising, Advertising agency, AdWords, Facebook, Facebook Platform, Google, Government of Vietnam, Television advertisement, Vietnam, YouTube

Share on:

YouTube Add Boycott Widens, Could Cost Google $750 Million

A widening YouTube ad boycott could cost Google $750 million or 7.5% of total revenue, according to analysts at Nomura Instinet. Shares of Google fell 4.5% Friday, continuing a multi-day. Continue reading

Bruce Houghton on 03/27/2017 in Music Business | Permalink | Comments (2)

Tags: Advertising, AdWords, AT&T, Eric Schmidt, Fox Business Network, Google, Johnson & Johnson, McDonald's, United Kingdom, YouTube

Share on: