Tag: Advertising

What Whore Houses, Meth Labs And YouTube Have In Common [Op-ed by Maria Schneider]

In this op-ed from Maria Schneider, the five-time Grammy-winning composer/bandleader explores the alarming similarities between the operations of YouTube and more conventional criminal organizations.

Guest Post on 09/30/2016 in Music Business | Permalink | Comments (0)

Tags: Advertising, Arms trafficking, Army of the Guardians of the Islamic Revolution, Association of Certified Anti-Money Laundering Specialists, Banknote, Bitcoin, CD Baby, Google, Money laundering, YouTube

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Former LinkedIn, Apple Marketing Exec Nick Bartle Joins Pandora

As they ramp up to launch two paid streaming music services, Pandora has announced that Nick Bartle will join Chief Marketing Officer. He joins Pandora from LinkedIn, where he served as. Continue reading

Bruce Houghton on 09/26/2016 in Music Business | Permalink | Comments (0)

Tags: Advertising, Apple Inc., Apple Music, Chief marketing officer, Inc. (magazine), LinkedIn, New York, Pandora Radio, Streaming media, Tim Westergren

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Twitter Video Offering Creators Revenue Share

With high hopes of giving their static user base a boost, Twitter is doubling down on their video offerings, giving creators 70% of the ad revenue garnered of its videos, a. Continue reading

Guest Post on 09/21/2016 in Music Tech | Permalink | Comments (0)

Tags: Advertising, Facebook, GIF, Google, Monetization, record label, revenue, Spotify, Twitter, YouTube

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Twitter Finally Exempts Everything Except Text And Links From 140 Character Limit

Twitter has finally done something that it should have done a long time ago: loosened its 140 character limit so that adding quotes, polls, video and images no longer count. Continue reading

Bruce Houghton on 09/20/2016 in D.I.Y. | Permalink | Comments (0)

Tags: Abu Dhabi, Advertising, Android (operating system), Apple Inc., GIF, internet, Mass media, The Verge, Twitter, User (computing)

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Need A Bio? Press Release? StoryAmp Launches Writing Service

Just because you can write a great song, doesn't mean that you can write a great bio or press release; and even in D.I.Y. world, there are some things better. Continue reading

Bruce Houghton on 09/19/2016 in D.I.Y. | Permalink | Comments (0)

Tags: Acronym, Advertising, Amazon.com, Apple Music, Artist, Associated Press, Backlink, Billboard Magazine, NPR, Vice (magazine), Vice President of the United States

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Facebook Organic Reach Is DEAD (Here’s What You Can Do About It)

Although general social media overcrowding and the monetization of Facebook engagement means that organic reach on the site is effectively no more, artists need not despair. In this article we. Continue reading

Guest Post on 09/14/2016 in D.I.Y. | Permalink | Comments (6)

Tags: Advertising, AdWords, Affiliate marketing, American Society of Composers, Authors and Publishers, business, digital marketing, Facebook, marketing, United Kingdom, United States

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Facebook Ads On An Indie Budget

For indie artists with limited spending options, it's important that they get the most out of every advertising dollar spent. Here we look at how musicians can get concrete results from. Continue reading

Guest Post on 09/08/2016 in D.I.Y. | Permalink | Comments (0)

Tags: 8664, A/B testing, Advertising, Austin, Budget, Chicago, Facebook, Google, marketing, Pay per click, Texas

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A Pandora Listener, Facebook Like And Twitter Follower All Walk Into A Bar – The Impact Of Pandora Artist Stations

Although some may be quick to dismiss Pandora as simply another streaming platform, some recent numbers show that many of Pandora's top artists have more station followers and better, more. Continue reading

Guest Post on 09/07/2016 in Music Business | Permalink | Comments (1)

Tags: Advertising, American Society of Composers, Arbitron, Authors and Publishers, Berklee College of Music, Billboard Magazine, Broadcast Music, Cease and desist, Inc., Twitter, United States, Universal Music Group

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Rads: Simple, Affordable Geo-targeted Concert Tour Advertising

Digital advertising, particularly on Facebook, has made effective paid marketing affordable for a more musicians, but it can be a confusing. Rads, a new service from the team behind Bandposters,. Continue reading

Bruce Houghton on 09/07/2016 in D.I.Y. | Permalink | Comments (0)

Tags: AdEspresso, Advertising, Advertising campaign, Artist, Audience, Facebook, Hypebot, Online advertising, record label, Twitter

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How to Grow Your Band’s Instagram

With over 300 million active users, Instagram has become an incredibly important tool for self-promoting artists. In this article we examine how bands and musicians can grow their presence on. Continue reading

Guest Post on 09/02/2016 in D.I.Y. | Permalink | Comments (2)

Tags: Advertising, Facebook, Instagram, LinkedIn, Photo sharing, Pinterest, social media, Streaming media, Twitter, YouTube

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Instagram Stories For Songwriters

By taking a leaf out of Snapchat's book and adding 'stories' to its platform, Instagram has created a new avenue through which artists can reach their fans, allowing songwriters to build. Continue reading

Guest Post on 08/18/2016 in D.I.Y. | Permalink | Comments (0)

Tags: Advertising, American Society of Composers, Authors and Publishers, Azmi v Kirklees Metropolitan Borough Council, Bobby Goodlatte, Facebook, Instagram, Snapchat, social media, Social network, Twitter

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