Tag: Advertising

Indie Music In Advertising Becomes The Status Quo

Recent articles in Adweek, Businessweek, Fortune and the LA Times discuss the widespread use of music by indie artists in advertising. While this is not a new phenomenon, it is. Continue reading

Guest Post on 03/29/2012 in D.I.Y. | Permalink | Comments (5)

Tags: Advertising, indie music, Music licensing

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Permission Marketing Vs. Self-Entitled Marketing for Musicians

Marketing guru, Seth Godin, popularized the concept of permission marketing versus interruption marketing. Permission marketing is where marketers ask for permission before going onto other parts of the purchasing process. Continue reading

admin on 12/21/2011 in D.I.Y. | Permalink | Comments (0)

Tags: Advertising, interactions, interruption marketing, marketing, Natalie Cheng, permission marketing, self-entitled marketing, Seth Godin, Simon Tam

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MTT Weekly Recap: Spotiwhy? Are Subscription Music Services a Sustainable Business Model?

Where The Music Industry Thinks Out Loud Charles Alexander: Bring On The New Leena Sowambur: Reason #1 for The Fan Experience – A Take That Story MORE:

admin on 10/08/2011 in Music Think Tank | Permalink | Comments (0)

Tags: Advertising, analytics, apps, ariel hyatt, Brian Hazard, charles alexander, Crowdbooster, Experience, Facebook, fan, fan base, forum, Frank Woodworth, Leena Sowambur, music business, Natalie Cheng, new, Promote It, ReverbNation, Spotify, streaming, Subscription, Take That, tools, websites

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A Look At ReverbNation’s Promote It

Back in August, ReverbNation launched the Facebook advertising system: Promote It. Promote It was made to help artists or people in the music industry with advertising their music on Facebook.. Continue reading

admin on 10/05/2011 in Music Think Tank | Permalink | Comments (0)

Tags: Advertising, Brian Hazard, campaign, Facebook, fans, music, Natalie Cheng, promote, Promote It, ReverbNation

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MTT Weekly Recap: The Right Mindframe For Acquiring Fans

Where The Music Industry Thinks Out Loud Cecili Simmons: Make Practice Perfect Rob Dix: Band merch 101: What to make, how to make it, how to sell it MORE:

admin on 10/01/2011 in Music Think Tank | Permalink | Comments (0)

Tags: Advertising, Andy Bernstein, ariel hyatt, band merch, Bruce Warila, Cecili Simmons, Entrepreneur, fan base, fan engagement, fans, grow your fan base, HeadCount, marketing, merchandise, mindframe, Minh Chau, MTT Weekly recap, music industry, musician, Natalie Cheng, perfect, practice, Rob Dix, selling, Social web, voters

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Online Music Licensing Resources

Artists are always looking to get more people to listen to their music. One way to get more exposure is through licensing your music for TV, film, advertising, etc. What. Continue reading

admin on 06/29/2011 in Music Think Tank | Permalink | Comments (3)

Tags: Advertising, copyright, film, Music licensing, Natalie Cheng, Ownership, tv, Wicked D Harrison

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