Eventbrite Improves Direct To Fan Ticket Sales on Facebook, BandsInTown with Braintree Partnership

[UPDATED] The digital marketing and sales mantra of being available anywhere and everywhere your fans are, is evolving.  Music, tickets and merch, not only has to be accessible; it has. Continue reading

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TOP POSTS: This Week’s Most Read Posts On Hypebot

This week, the most popular articles from Hypebot covered the return of pay to play in the form of Spinfire, PledgeMusic kicks off a new artist development platform, we look. Continue reading

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Is It A Hit? Scorecard Tests A Song’s Potential

Former Edison Research VP Deena Hollander is back in the music research business today with the launch of Scorecard, the first product by her new company, Advantage Music Research.

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YouTube Has Changed Its Payment Threshold and It’s Bad News For New Musicians, Creators

YouTube has been working on ways to respond to a major ad boycott over ad placement alongside objectionable videos. One of the changes will be bad news for musicians and. Continue reading

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Vevo Shows YouTube Advertisers How It’s Done

As YouTube's advertising debacle continues, it's premium division, Vevo, offers a shining example of content vetting and effective audience targeting done right, something which the rest of the video sharing. Continue reading

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YouTube Ad Debacle Continues: Creators Concerned About Falling Payments, Vevo says: “We’re Safe!”

A growing number of creators and musicians with popular videos on YouTube are worried about a drop in income thanks to a spreading boycott by major advertisers upset that their. Continue reading

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Facebook Ramps Up Hiring To Implement “A Comprehensive Music Strategy”

Facebook is now advertising 7 new music related positions "ensure a comprehensive music strategy." They will join other recent hires and former YouTube and Google Play's Director Of Music Partnerships'. Continue reading

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YouTube Add Boycott Widens, Could Cost Google $750 Million

A widening YouTube ad boycott could cost Google $750 million or 7.5% of total revenue, according to analysts at Nomura Instinet. Shares of Google fell 4.5% Friday, continuing a multi-day. Continue reading

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