AI and the Future of Music Licensing: From Uncertainty to Opportunity
Music supervisors—the people who choose and license songs for film, TV, and ads—are often the gatekeepers to massive exposure for indie songwriters. A single placement can reach millions of new listeners and open career-changing doors. But as AI-generated tracks flood the market, authentic, human-made songs are more valued than ever.
UMG AI Strategy Shifts from Reaction to Innovation
Universal Music Group (UMG) CEO Sir Lucian Grainge shared a memo outlining how the world’s largest record label is approaching artificial intelligence (AI) in music. His open letter blends optimism with caution, showing how UMG hopes to lead in generative AI while defending the rights of artists and songwriters.