YouTube answers 5 questions about its discovery algorithm

Getting users to discover your content is the most essential part of building your audience, and while many platforms are fairly opaque about how their discovery algorithms work, YouTube has. Continue reading

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How the Instagram algorithm works and how to make it work for you

Given how important Instagram has become as a music marketing tool, it’s important to get the drop on it wherever possible. These key facts about the platform’s algorithm could be. Continue reading

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5 ways to influence the Spotify algorithm to reach new listeners and convert them to fans

Like so many systems, streaming algorithms can be gamed, and Spotify’s is no different. Here, we look at five techniques for influencing Spotify’ algorithm to reach new listeners and turn. Continue reading

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How Instagram’s Algorithm Works

While Instagram’s algorithm may seem random and inscrutable at first glance, there’s a method to the madness. Here, we break down some of the inner workings of the platform in. Continue reading

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How TikTok Chooses Its Recommendations #ForYou

TikTok owes much of its massive success to its expertly designed, AI-based algorithm. Here, we analyze some new information from TikTok itself on how exactly it comes with videos that. Continue reading

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The Lost Art Of The Song Segue

In this piece, we dig into the importance of the song segue. As playlists continue to be the dominant form of music consumption, cultivating a consistent mood and atmosphere makes. Continue reading

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5 Legit Ways To Game The YouTube Algorithm For More Views

Although an extremely valuable marketing tool, keeping up with YouTube and it’s ever-evolving inner workings can be a challenge. Still, we know enough about the algorithm to have a few. Continue reading

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How The TikTok Algorithm Works

TikTok has something of a reputation for making its algorithm more inscrutable than many other social media platforms, and while there’s not silver bullet for hacking it, there are a. Continue reading

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Understanding Google’s Complex ‘Freshness Algorithm’

Turns out Google’s ‘freshness’ algorithm doesn’t actually reflect what’s newest, instead focusing on what’s already trending on Google. So is it worth piggy backing onto popular content in order to. Continue reading

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Getting It Done: The Week In D.I.Y & Indie Music

This week in independent and do it yourself music, we have handy tips on how to get fans to take more pictures at your next show, how misuse of the. Continue reading

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