Understanding Google’s Complex ‘Freshness Algorithm’

Turns out Google’s ‘freshness’ algorithm doesn’t actually reflect what’s newest, instead focusing on what’s already trending on Google. So is it worth piggy backing onto popular content in order to. Continue reading

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Getting It Done: The Week In D.I.Y & Indie Music

This week in independent and do it yourself music, we have handy tips on how to get fans to take more pictures at your next show, how misuse of the. Continue reading

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How The YouTube Algorithm Works: A Guide To Getting More Views

At over a billion users, YouTube has become a key component of any artist's online marketing strategy. This means it's important to play ball and work with the platforms algorithm. Continue reading

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How Facebook Determines What Appears In Your Feed

Facebook can be an important and useful social media platform, but the site changes its algorithms regulating what appears in a user's news feed so frequently, it can be difficult. Continue reading

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New Facebook Video Features: Suggested/Dedicated Video, Saved Bookmarks

Facebook recently announced that it plans to roll out several upgrades to their video platform including suggested videos, saved videos, and shareable lists, which could have far reaching implications for both. Continue reading

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Spotify Launches Party Mode “Mixed By Us Tuned By You”

2015 was the year that streaming music services became obsessed with delivering the right song to the right user at the right moment.  Spotify's latest approach combines human curation, algorithms. Continue reading

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9 Tips For A Mobile-Friendly Website

In case you missed it, Google’s latest algorithm brought about the so-called “Mobilegeddon,” which punished websites who weren’t mobile-friendly. Okay, I may be exaggerating a little, but Google did roll. Continue reading

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Is Your Music Website Prepared To Survive Next Week’s Google Mobile Penalty?

From Google: "Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact. Continue reading

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A Complete Guide to Facebook Advertising for Musicians

It seems every few months new changes come through that make marketing people have to readjust. It's the same platform with the same features, but just with small pesky little nuances. The. Continue reading

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Pandora Announces Lineup 4th Annual Discovery Den At SXSW 2015

Let the SXSW madness begin!  Pandora  has announced its playhouse with 35 up and coming artists live in Austin and online.

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