Guitar fretboard charts and a black over-ear headphone listening to music on sheet music background for musicians.

Meta, TikTok, Spotify & New Rules of Soft Power [Mark Mulligan]

Soft power hasn’t disappeared – it’s just moved online, where tech companies now shape what we watch, share, and care about. Behind the screens, writes Mark Mulligan of MIDiA. algorithms are quietly rewriting the rules of culture.

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How to appear on TikTok's For You page for increased visibility and engagement in TikTok marketing strategies.

How to land your music on the TikTok ‘For You’ page

TikTok has gained a reputation in the music industry for its star-making power, particularly where its ‘For You’ page is concerned. Here, we explore how artists can land a spot. Continue reading

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Complex mathematical equations written on a chalkboard with a woman in business attire analyzing data in a modern classroom.

Music streaming algorithms: Are they sexist?

While predictive data has certainly proven itself to be useful, algorithms, – written as they are by humans – are inherently flawed, and may be dishing up a hefty dose. Continue reading

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Are Our Creative Lives To Be Ruled By “Algorithmic Copyright Cops”?

The recent tale of a musician's cover song videos of works in the public domain being taken down due to misidentification by YouTube's ContentID system is but one example of. Continue reading

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