Phil Seward Joins Live Nation From Virgin America To Head Loyalty Marketing

Live Nation Entertainment announced that Phil Seward has been hired to serve as the senior vice president of relationship and loyalty marketing. Seward is a marketing veteran who has held executive. Continue reading

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Do Music Celebrity Endorsements Really Help Brands?

By Liv Buli (@lbuli), Resident Data Journalist for music analytics company Next Big Sound. Brands are getting social with a soundtrack. Building an online community has increasingly become a key. Continue reading

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Kim Dotcom Again Sets Stage For New Music Service Now Called Baboom

Kim Dotcom has been attempting to get music service Megabox off the ground since at least 2011. Last week he resigned his position at Mega director and says he will. Continue reading

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Major League Baseball Gets Into The Music Festival Business

MLB Advanced Media, Major League Baseball's digital media division, has acquired worldwide distribution rights for a major music festival. The Global Citizen Festival, set for Manhattan's Central Park on September. Continue reading

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Alicia Keys Demonstrates The Art Of Tumblr

Alicia Keys launched a Tumblr blog and it's an excellent reminder that the rich or, in this case, celebrities are not like you and me. The up and coming artist. Continue reading

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