How An Old Game Boosted A 2019 Streaming Hit
This piece explores the marketing genius of the Flappy Bird-esque old-school online game Billy Meets World, launched in conjunction with Lauv's latest release and engineered to help casually grow the. Continue reading
4 Mistakes To Not Make In Your Music Career
While the gauntlet of challenges musicians face has become a theme seen over and over again in popular culture and reality, many of these mistakes are as avoidable as they. Continue reading
Spotify Passes 232M Monthly Users, 108M Subscribers
Spotify has passed 232 million monthly active users, up 29% since this time last year, including 108 million paid subscribers, up 31% YoY. The new stats were one of many. Continue reading
L7 Pledges Legal Action Against PledgeMusic
In an open letter to fans, indie band L7 summarized their own experience and those of other musicians: "in a nutshell, the funds that many bands and their supporters raised. Continue reading
Come Together: Why The Music Industry Must Break Down Data Silos
In this article, Jeppe Faurfelt breaks down the different data silos which industry artists should be keeping track of, why the distinction between them is so important, and why everyone. Continue reading
Secrets For Digitally Advertising Around Your Next Tour
We have reached a point where artists can run digital advertising simultaneously across Facebook, Instagram, and even YouTube with relative ease, but with your budget likely already tight, making every. Continue reading
Can Major Labels Survive The Indie Music Revolution?
At the heart of the music business almost since its inception, major labels have successfully weathered multiple challenges to their industry dominance. But as music once again reinvents itself, can. Continue reading
Who Are Winners And Losers In The New Music Industry?
Regardless of who's getting the money, it is undeniable that streaming has made the music industry lucrative again. Now, as the business works to reinvent itself, are historically downtrodden artists. Continue reading
U.S. Music Streaming Revenue Tops $8 Billion, Up 33%
On-demand music services including Apple Music, Pandora and Spotify will top $8 billion in revenue in the U.S. this year, up 33% as increased adoption of products like wireless earbuds. Continue reading
