How To Use Shopify And Single Music To Sell Direct To Fans
[UPDATED] Driving fans to an artist's site only to redirect them elsewhere to purchase a download or t-shirt means lost revenue and a chance to capture valuable fan and marketing. Continue reading
Streaming Services Hold Key To Music’s Diversity [Op-Ed]
Johan Svanberg of indie distributor Record Union looks at the need for music streaming services to become more diverse and egalitarian; not only where gender and ethnicity are concerned, but. Continue reading
TOP POSTS: This Week’s Most Read Posts On Hypebot
This week some of our most popular pieces on Hypebot covered a petition urging Spotify, Apple, and Amazon to label indie music, how bot farms are continuing to manipulate streaming. Continue reading
How Analytics Make All The Difference In A&R, Marketing
In this piece Chaz Jenkins explains why implementing a broader approach to analytics is key to an effective marketing strategy, and why only looking at past data simply doesn't provide. Continue reading
Meta Trends That Will Shape Music Industry In 2019
As the music industry closes the door on 2018, some of the promised technologies of the year, like blockchain and AI, hit the world of music with more of a. Continue reading
Spotify, Apple, Amazon Urged To Label Indie Music [Petition]
With almost almost 30% market share overall, independent music is a music industry force to be reckoned with. But that share falls to below 20% on the major streaming services.. Continue reading
Streaming Breathes New Life Into Older Record Catalogs
As the rise of the streaming industry continues to alter the ways in which listeners consume music, we're starting to get a better handle on what some of these changes. Continue reading
The Other Playlists: How Behavior Impacts Songs
Since the beginning of the recording industry, the limitations imposed by format have directly influenced music, from wax cylinders to MP3s. Here we look at how the now dominant format. Continue reading
