Data analytics dashboard illustrating social media growth, user engagement, and performance metrics for music and entertainment industry strategies.

4 Ways Artists Can Use YouTube Analytics to Grow Their Reach

YouTube’s guide for using analytics to help creators grow their channels offers artists some interesting tips and insights. Let’s take a look!

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Music Marketing Case Study: Developing 3 artists at Vill Vill Vest

Over the course of five months, Chartmetric, Brak, and Vill Vill Vest helped develop Norwegian artists Metteson, Michelle Ullestad, and Slomosa. Here are the insights you can apply to your. Continue reading

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Analytics dashboard on mobile showing YouTube artist performance metrics for traffic sources, views, watch time, demographics, and top countries - digital music marketing insights for musicians.

Why all artists need Music Data Analytics Tools

In this article, artist advisor Rufy Ghazi explains how she uses music data analytics to take her artists to the next level in their careers. by Rufy Ghazi and Rutger Ansley Rosenborg. Continue reading

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Raising kane merchandise collection with branded hoodie, tote bag, notebook, and coffee cup featuring the raised kane logo and slogan for music industry advocacy and promotion.

Spotify studied music merch and offers 6 key insights and actions

Get to know how your fans think, listen to your music, and purchase your merch in this recent study done by Spotify For Artists. from the Spotify For Artists team. Continue reading

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Are TikTok Song IDs accurate

Secret reasons why TikTok users are growing is so fast

TikTok is different from other social media platforms. It has grown immensely in the last few years, and this article will explain why that is. A guest post by Bobby. Continue reading

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Young male music producer working in a professional recording studio with audio mixing equipment, headphones, and a laptop, focused on creating and mixing music tracks.

Getting the most out of streaming analytics data

For artists interested in tracking their performance, streaming services now offer up a whole host of analytical data. If aren’t numbers person, however, some of this information can be a. Continue reading

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TikTok and Reels

Where to find detailed TikTok analytics

For a platform as algorithm focused as TikTok, being able to find and utilize detailed analytics is important for bands and artists trying to successfully navigate the platform. Here, we. Continue reading

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Spreadsheet analytics on music industry trends and marketing strategies.

Artist Analytics: New Frontier For The Music Industry

In this new data-rich reality that artists find themselves in, utilizing data analytics has become an essential tool for achieving success in a music industry which is constantly evolving. Guest. Continue reading

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Person typing on a laptop in a dimly lit workspace, with natural light coming from the window. Focus on digital work, technology, online content creation, remote work, and music industry insights.

Best Analytics Platforms for Video And More

As an entrepreneurial artist, data and analytics are incredibly important for assessing your growth and reach. Here, we look at some of the best platforms for video analytics and beyond.. Continue reading

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A person capturing a live music performance with a smartphone during a concert, vibrant red lighting creates an energetic atmosphere, emphasizing the importance of concert photography.

How To Use New YouTube Analytics

Starting in July, YouTube revealed a variety of new features and analytics tools that would be coming to their platform. Here we break down what artists can expect from these. Continue reading

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Analytics dashboard on mobile showing YouTube artist performance metrics for traffic sources, views, watch time, demographics, and top countries - digital music marketing insights for musicians.

Inside Youtube’s Artist Analytics Tool With Music In Mind

YouTube’s incredible reach makes it a must for artists looking to expand the community and fanbase. Recognizing this, the popular video-sharing platform recently rolled out a new Artist Analytics tool,. Continue reading

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