Tim Cook On Beats Music and Why Apple Paid $3.2 Billion: “I couldn’t sleep that night…”
Guesting on the Charlie Rose show, Apple CEO Tim Cook shared why he wanted Apple to buy Beats, even with it's $3.2 billion price tag. Some of Cook's enthusiasm for. Continue reading
The Week’s Most Read Posts On Hypebot
10 Mostly No-Cost Music Marketing Tactics 6 Steps To Building True Music Industry Connections Apple's U2 Giveaway 5 Tips For Marketing Music On Social Media Music Marketing On Snapchat and. Continue reading
Did Apple Marketing Rip Off OK Go Or Did They Simply Improve Upon Their Idea?
Joshua Brustein at Businessweek looks at the possibility that a new Apple commercial is a ripoff of the original concept for OK Go's "The Writing's On the Wall" music video.. Continue reading
Apple x Music: It’s Bigger Than Beats
Though Beats Music was a no show at yesterday's big Apple event there were some musical moments. U2 promoted their new album giveaway via iTunes and Justin Timberlake and Jimmy. Continue reading
Apple Gives New U2 Album FREE To All iTunes Customers
UPDATED: U2 used today's Apple event to debut a single "The Miracle (of Joey Ramone)" live on stage and announce that their new album "Sons Of Innocence" was now available free. Continue reading
Will Beats Play A Part In Today’s Apple Event? Not In The Way You Might Think
The Apple rumor mill has been in overdrive – iWatches, bigger iPhones and much more have dominated online chatter for weeks. But nothing – or almost nothing – has been. Continue reading
Grooveshark Removed From Google Chromecast After RIAA Complaint
It's been less than a month since Grooveshark was approved for streaming via Google's hot Chromecast platform. At the time of the announcement we wondered if it was a sign. Continue reading
Twitter Tests Buy Button w/Musictoday and Gumroad, Many Musicians Launching Soon
Today Twitter announced official testing of its new Buy button. The feature will allow for ecommerce sales on Twitter's platform which should provide a big boost due to the Buy. Continue reading
Beats Music’s Best Move: Exclusive Music Releases Beginning With Jay Z
The issue of how a music service like Beats Music can distinguish itself is a tough one. Unless you buy into their playlists being something special as compared to all. Continue reading
