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Moving On Up: Apple Gets Into The Business Of Elevator Music
Although the tinkly, saccharine iterations of current major hits, dubbed 'Muzak' is much maligned by those forced to endure it, such watered down covers are a fairly profitable vein of. Continue reading
REWIND: The New Music Industry’s Week In Review
As we check back in on all the happenings from inside the music business over the past seven days, we revisit the top lyric searches of 2018, why it is. Continue reading
Apple Acquires Platoon Emerging Artists Marketing Platform
Apple has acquired U.K. based music creative services and artist development startup Platoon, according to multiple reports. The startup's co founder, Denzyl Feigelson, is a long time consultant for Apple. Continue reading
25% Skip A Song Within 5 Seconds [New Data]
We knew our attention spans were short, and it seems the streaming era is only making things worse, with new data revealing that consumers are becoming increasingly fickle, and skipping. Continue reading
How To Use Shopify And Single Music To Sell Direct To Fans
[UPDATED] Driving fans to an artist's site only to redirect them elsewhere to purchase a download or t-shirt means lost revenue and a chance to capture valuable fan and marketing. Continue reading
Streaming Services Hold Key To Music’s Diversity [Op-Ed]
Johan Svanberg of indie distributor Record Union looks at the need for music streaming services to become more diverse and egalitarian; not only where gender and ethnicity are concerned, but. Continue reading
How Analytics Make All The Difference In A&R, Marketing
In this piece Chaz Jenkins explains why implementing a broader approach to analytics is key to an effective marketing strategy, and why only looking at past data simply doesn't provide. Continue reading
