4 Offline Marketing Ideas For Venues, Festivals

While the often discussed digital marketing certainly has its place, there remains much to be said for real world, 'in the flesh' marketing. Here we look at four of the. Continue reading

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Global Music Database Test Launches with BMG, WMG, More

BMG, Global Music Rights, Outdustry, Phoenix, Sentric, Warner/Chappell and Warner Music Group are among the major players testing a decentralised music rights database launched by Techstars Music graduate JAAK.

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Meta-Metadata: Turning Three Text Fields Into Millions of Dollars

As the number of data records music companies continues to grow, the value of efficiency has continued to increase, particularly given that each record contains only a few points of. Continue reading

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3 Lessons Learned From The Laura Marling Spotify Pre-Save Campaign [David Emery]

As the VP of Global Marketing Strategy for Kobalt Label Services, David Emery helped launched one of the first major pre-save campaigns on Spotify. While CD Baby's Show.co and others are. Continue reading

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Ultra Festival 2017 Attendance Exceeds 1 Million Worldwide

After a year of rapid growth for the international dance music brand, organizers for Ultra Music announced that more than 1 million people attended 45 Ultra-branded events in 20 countries. Continue reading

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LinkedIn: Musician’s Guide

While most artists tend to focus their social media marketing efforts on platforms like Facebook, Twitter, and Instagram, could it be that the typically more 'business' focused LinkedIn has promotional. Continue reading

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Music Think Tank Weekly Recap: Go Green • Building A Music Venue • 5 Bad Habits

On MusicThinkTank this week, we covered how you can make your band go green, equipment every entrepreneur needs when building a venue, and five bad habits songwriters with home studios. Continue reading

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A Simple Guide To Promoting Your Music On YouTube

As one of the most accessible content platforms on the web, being able to effectively promote their material on the site had become essential for artists. Here we look at. Continue reading

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Pandora Premium Exits Invite-Only, Artist Driven “Sounds Like You” Marketing Campaign Launches

Pandora Premium, the music streamer's paid on-demand service, is now available to all users via the Apple App Store, Google Play and on the web. Previously, Pandora Premium had been. Continue reading

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