The Social Media Power of Pink Balaclava #AR

Once upon a time, posting photos to Instagram sans filter was a point of pride among users, but almost a decade, the advancement of augmented reality has taken us in. Continue reading

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Finding Artist Growth Patterns With Predictive A&R

A&R has long relied on gut instincts when determining which artists to invest in. But the sheer volume of new music, as well as improvements in data gathering and analysis. Continue reading

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Augmented Reality: The Music Release Format Of The Future?

As streaming rates begin to level off, questions are being raised as to what’s coming next for the music industry, with some industry predictors are suggesting that augmented reality could. Continue reading

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‘It is time for a change in how we think about music,’ says MIDiA’s Mark Mulligan

The future of music lies beyond the constraints of its current formats, says top industry analyst Mark Mulligan. Answers to questions like the relevancy of the album format, how streaming. Continue reading

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Beat House, Pulse Music Group Form Joint Venture

Los Angeles-based music services agency Beat House has signed a joint venture and worldwide co-publishing deal with Pulse Music Group.  Launched earlier this year, Beat House was founded by music. Continue reading

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Live Nation Adds Augmented Reality To Concert Experience

Live Nation has unveiled a suite of customizable augmented reality products aimed at creating more immersive ways for fans to connect with artists and brands at live music events.

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Red Pill VR, Sensorium Partner For $70M Bet On Social VR For Live Music

Red Pill VR and Sensorium Corporation have formed a strategic partnership to launch a platform that unifies live music experiences in extended reality, cinema and gaming alongside Social Virtual Reality. Continue reading

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Red Bull Records Bulks Up A&R Team

Red Bull Records has promoted Kenny “Tick” Salcido to Senior Vice President of A&R and added Charles “CB” Burks as Director of A&R. Salcido will report to Greg Hammer, Managing. Continue reading

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MelodyVR Reports $14.7M Losss

Virtual-reality music startup MelodyVR has reported a loss of $14.7 million on revenues of $1,6 million in 2018. It was the first full year that its signature app was available.

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Song Stories: The Future of Virtual Reality and Music Experiences w/ Cortney Harding [PODCAST]

After a several year hiatus, Hypebot's Music Biz Podcast is relaunching as Song Stories. The show, hosted by long-time contributor Kyle Bylin, will explore how music changes people's lives and. Continue reading

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