David Bowie Blows Minds With Augmented Reality

In this piece, David Deal explores how new tech innovation in the form of the app David Bowie Is has allowed the legendary performer to once again grace our homes. Continue reading

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How Analytics Make All The Difference In A&R, Marketing

In this piece Chaz Jenkins explains why implementing a broader approach to analytics is key to an effective marketing strategy, and why only looking at past data simply doesn't provide. Continue reading

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VR: Real Future Of Live Music Or Another Shiny Distraction?

While there is a prominent school of thought in the industry that Virtual Reality shows will soon replace the expensive and detached traditional concert format with a cheaper, more intimate. Continue reading

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Will Virtual Reality Concerts Ever Go Mainstream?

Although Virtual Reality tech dropped with a huge amount of promise this immersive entertainment technology hasn't quite taken in off in the way many thought, despite many efforts to the. Continue reading

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5 Ways To Win During Music’s ‘Moneyball’ Moment

A recent data-driven approach to artist discovery from the team at Instrumental has been receiving comparisons to Billy Beane's statistical approach to building a baseball team. Here we look at. Continue reading

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Pop Music Eats Itself: A&R Is Facing A Data Driven Crisis

It is no secret that data now drives who gets signed, with record labels chasing stats in search of the next streaming friendly hit.  But analyst Mark Mulligan and some. Continue reading

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TheWaveVR Raises $6M For Virtual Reality Music Platform

TheWaveVR, a social virtual reality platform for music and visual arts experiences has closed a $6 million Series A funding round led by RRE Ventures along with Upfront Ventures, KPCB. Continue reading

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A&R Meets AI: Why Your Next Label Rep Could Be A Robot

While record label talent scouting may have seemed like one bastion of the industry that was safe from artificial intelligence, Warner Music Group clearly feels differently, having recently acquired Sodatone,. Continue reading

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Instrumental Raises $4M For TalentAI, WMG Buys Sodatone As Data Driven A&R Takes Center Stage

UK based A&R data platform Instrumental has added $4 million in funding and Warner Music Group announced it has acquired A&R  insights startup Sodatone, as data and machine learning become primary. Continue reading

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Warner Music Group Acquires A&R Insight Tool Sodatone

Warner Music Group has acquired A&R insight startup Sodatone.  The company will continue to be run by its founders, Arjun Bali and Jerry Zhang reporting to Vinnie Freda, WMG’s Chief. Continue reading

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