How direct-to-fan is becoming fan-to-fan [MIDiA]
Music fans are given an abundance of tools to share, interact, and connect as artist audiences become online communities ands they are set to reshape how we think about music. Continue reading
Defining your audience demographics to improve your marketing
Every artist wants to get their music in front of potential fans, but knowing who those potential fans are can be a lot harder if you haven’t defined your audience.. Continue reading
How to market better by defining fan demographics
Every band and artist wants more people listening to their music, but how can you tell who actually wants to hear it? In this piece, we dig into how to. Continue reading
How to draw more viewers for a music livestream
Just like performing a concert in person, artists going to the trouble of performing a livestream show want a large, engaged audience on the other side of the camera. Here. Continue reading
Black and Asian singers who are bridging genre, culture, and audience
In recognition of Asian American and Pacific Islander Heritage Month and Black Lives matter, Michelle Yuen is highlighting the work of four incredibly talented Black and Asian singers, whose creative. Continue reading
The importance of cultivating a fanbase on emerging platforms
Maintaining a presence on heavy hitters like Twitter and Facebook is a big part of growing a fanbase, but getting involved with new, up-and-coming platforms is an effective way to. Continue reading
How to win fans without irritating them [VIDEO]
Every band and artists wants to expand their fanbase and grow their listenership, but in doing so, often risk alienating their pre-existing audience by posting obnoxious content. Here, we look. Continue reading
5 Things To Consider When Planning A Live Stream Concert
While certainly not as favored as in-person shows, live-streaming concerts has given bands and artists a level of autonomy and control not often afforded on an actual stage. In this. Continue reading
Musician’s guide to growing your audience with livestreams
As livestreaming continues to be the dominant form of music consumption in the music industry, we’re looking not just at how can leverage these virtual concerts in order to grow. Continue reading
The one marketing mistake every artist makes
When a band or artist drops a new song or video, getting it in front of the eyes and ears of fans becomes mission critical – unfortunately, in their efforts. Continue reading
How to grow music fan club memberships
The concept of an official fan club is nothing new and, due to advancements in technology, building a modern fan club is fairly easy for an artist to do. Growing. Continue reading
