How to grow music fan club memberships

The concept of an official fan club is nothing new and, due to advancements in technology, building a modern fan club is fairly easy for an artist to do. Growing. Continue reading

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9 Tips For Record Labels, Artists To Stay Connected With Audiences

As with artists, record labels have been forced to reinvent themselves in an effort to remain relevant and afloat in a pandemic-stricken industry. This includes finding new ways to foster. Continue reading

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Cullah’s Open Source Path To Indie Music Success

Genre-bending, Milwaukee, WI-based independent artist Cullah shares insights on his open-source approach to music, balancing branding with authenticity, and effectively engaging with audience data. Guest post by Rutger Ansley Rosenborg. Continue reading

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3 Great Ways To Spark More Conversation With Your Followers

In recent years, the goal of social media for artists has largely shifted away from a numbers game, with bands and musicians instead focusing on generating engagement with their fans.. Continue reading

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How To Build, Connect With An International Audience

As the music business has transitioned into a more global industry, it is becoming increasingly important for artists and labels to find ways to connect with a much broader, international. Continue reading

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How To Understand Fan Communities

As an artist, your fan base is ultimately critical to your success in the industry, but understanding how these communities work, and navigating your relationship with them can be complex.. Continue reading

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How To Promote Music On YouTube

In this piece we break down what exactly a YouTube channel is, and why it’s such an important promotional platform for artists, as well as how a band or musician. Continue reading

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Last-Minute Gift Ideas For Giving Back To Your Fans! [Video]

The fan support of artists throughout this truly unprecedented year has been extraordinary, and for bands and musicians looking for some last-minute ways to give back, we have a few. Continue reading

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Fan Communities And How To Understand Them

Fans are critical to the music industry and the livelihood of artists, which means understanding different fan communities – and how they operate – is key to cultivating a successful. Continue reading

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Forget 10,000 True Fans. How About Just 1?

Since 2008, the theory of 10,000 true fans being enough to sustain an artists career has permeated music industry marketing, but what if that ratio could be parred down from. Continue reading

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