Key Principles To Viral Videos

It's the dream of every artist to have a video that (for the right reasons) goes viral, and while it's difficult to take any action that will ensure this happens,. Continue reading

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Is It A Hit? Scorecard Tests A Song’s Potential

Former Edison Research VP Deena Hollander is back in the music research business today with the launch of Scorecard, the first product by her new company, Advantage Music Research.

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