Vinyl and One Size Fits All Strategies Will Not Save The Music Business [Mark Mulligan]

Surging vinyl sales may make a great headline, but at just 2.6% of total sales, they won't save the music business, says music industry analyst Mark Mulligan of MIDiA.  The. Continue reading

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How to Connect With Influencers When You Have Zero Music Industry Contacts

[UPDATED] By Cortney Harding on Sonicbids Blog A few weeks ago, the New York Times ran a profile of theAudience, a firm that connects big brands to social media influencers. Gone are the days. Continue reading

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