Facebook Pixel Basics For Artists, Labels

Not often discussed in the world of music marketing, Facebook pixels provide an excellent way for artists to reach fans directly and keep better track of who is visiting their. Continue reading

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Is It A Hit? Scorecard Tests A Song’s Potential

Former Edison Research VP Deena Hollander is back in the music research business today with the launch of Scorecard, the first product by her new company, Advantage Music Research.

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Intellectual Property Online: YouTube Red And Blockchain Technology

Google's announcement that it will be releasing a paid subscription-based membership to YouTube known as YouTube Red, is highlighting some preexisting issues with charging for digital content, issues which could potentially. Continue reading

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Small Things That Make a Difference in Musicians’ Online Engagement

By Jake Anderson Social media and the Internet have opened up many opportunities for musicians of all backgrounds, allowing them to reach audience members they might never have met. If you. Continue reading

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