Botletter: Impressive Facebook Messenger Fan Communications, Marketing Tool

Veteran Music marketer and Music Biz Weekly podcast co-host Mchael Brandvold explores the Facebook Messenger tool Botletter, which provides artists with an exciting new way to effectively communicate with fans. Continue reading

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Digital Music Marking, Messenger Bots [Interview with Blackstar London’s Olivia Hobbs]

In this edition of Behind the Artist we hear from Olivia Hobbs, the Managing Director of music consultancy for marketing, creative direction & strategic digital marketing at Blackstar London as. Continue reading

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Creating Meaningful Fan Interactions: Why Every Facebook Page Must Use Messenger

Keeping a handle on the vast and ever-changing world of social media enough to capture your fans attention is no easy task, and in the case of Facebook, their recent. Continue reading

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Bot Co. Says It Benefits Ticketmaster, TM Says Hell No

Connecticut-based Prestige Entertainment, a ticketing company that uses bots to snag ducats to shows like Broadway’s “Hamilton,” claimed in court that it benefits Ticketmaster and consumers with its service –. Continue reading

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Armada Music’s Nicolet Hofman On Branding, Bots and Marketing Strategies

In this piece we chat with Nicolet Hofman, the marketing powerhouse behind Armada Music's roster of artists about online branding, bots, and marketing strategies for the future.

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Music Publishing News Roundup: Friday, April 29, 2016

Max Martin was named Songwriter of the Year for the record-breaking 9th time at ASCAP’s 33rd Annual Pop Music Awards.  The songwriter and producer co-wrote nine ASCAP pop hits this. Continue reading

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