Tag: brand

Music Think Tank Weekly Recap: Legal Advice • How To Build A Fanbase • More

This week on MusicThinkTank.com, we doll out some useful legal tips for record producers, discuss the pros and cons of music during pregnancy, and more.

Guest Post on 07/11/2015 in D.I.Y. | Permalink | Comments (0)

Tags: brand, Brooklyn, copyright, Epic Records, Extended play, Flying Lotus, Fordham University School of Law, Musical composition, Record producer, Sound recording and reproduction

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2015: The Year Of The Fan Club

While there are many different forms of social media in place designed to help artists connect with fans and drive revenue, creating an exclusive web-based fan club without involving a. Continue reading

Guest Post on 07/08/2015 in D.I.Y. | Permalink | Comments (0)

Tags: Apple Inc., Atlanta, Best practice, Booth Newspapers, brand, Facebook, Instagram, social media, Sonicbids, Twitter

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12 Questions To Ask Yourself Before Posting On Social Media

As I've said many times here and in my book Social Media Promotion For Musicians, just being on a social network doesn't mean that you're using it effectively for promotion. There's. Continue reading

Guest Post on 07/06/2015 in D.I.Y. | Permalink | Comments (0)

Tags: Animation, brand, business, Cheat sheet, Content strategy, social media, Social Media Examiner, social media marketing, Social network, YouTube

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The Musician Online: Branding Yourself

Looking for a way to quickly brand yourself while not breaking your budget? Check out today's article to see how you can utilize an online portfolio to promote yourself.

Matt Gibson on 07/01/2015 in D.I.Y. | Permalink | Comments (1)

Tags: AT&T, brand, Brand ambassador, Brand awareness, Brand management, career, Creandum, Ebay, Email address, European Union

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Rdio Makes A Move To Go After The Squeezed Middle

Streaming monetization is polarized between premium subscriptions on one end and free streaming on the other. The middle ground that was the scale heartland of the CD and the download. Continue reading

Guest Post on 05/15/2015 in Music Business | Permalink | Comments (0)

Tags: Advertising, Apple Inc., brand, Compact disc, iTunes, music industry, Rdio, revenue, Subscription business model, YouTube

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Spotify Introduces Ad Targeting To Allow Brands To Tap Into Your Playlist And Audience

Spotify has announced the launch of Playlist Targeting, the newest feature in it's Spotify For Brands platform. Playlist Targeting will allow brands to reach specific artists by targeting unique audience segments based. Continue reading

Nia R Jones on 04/17/2015 in Music Business | Permalink | Comments (0)

Tags: brand, Cross-platform, internet, Jay-Z, Kim Komando, playlist, Rihanna, Spotify, Streaming media, Target audience

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3 Surprising Music Career Tips You Never Knew You Needed

Everyone knows the music business is tough, and with so much conflicting career advice out there, it's enough to make your head spin! There are, of course, the time-tested words. Continue reading

Guest Post on 04/17/2015 in D.I.Y. | Permalink | Comments (1)

Tags: Atlanta, Basic skills, Borg (Star Trek), brand, Business development, China, Congressional staff, Differentiated instruction, education, Sonicbids

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7 Core Aspects Of A Marketing Mix Every Band Needs

While most bands are clear about what they'd like to achieve (getting more fans to their shows,selling more records and merch, and even getting signed to a label), some have a. Continue reading

Guest Post on 03/20/2015 in D.I.Y. | Permalink | Comments (2)

Tags: Account manager, Advanced Encryption Standard, Advertising, Assembly line, brand, CMO Council, Computer memory, social media, Universal Serial Bus, USB flash drive

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Entering the Consumer’s Self-Narrative in Social Media

With consumers now taking on a brand-like existence, it is becoming increasingly more important for brands to not just share their stories with the world through content marketing, but to. Continue reading

Guest Post on 03/19/2015 in D.I.Y. | Permalink | Comments (1)

Tags: Advertising, Apple Inc., brand, Consumer, Facebook, Instagram, marketing, social media, social media marketing, Twitter

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8 Reasons Your Fans Hate Your Band’s Website

By Dave Cool on the Bandzoogle Blog When a fan visits your band’s website, you don’t want them to have the same reaction as the in the thumbnail (be sure to check out the video. Continue reading

Guest Post on 01/30/2015 in D.I.Y. | Permalink | Comments (0)

Tags: brand, Buyology – Truth and Lies About Why We Buy, Chief marketing officer, Cross-platform, Facebook, Landing page, marketing, social media, Twitter, Website

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