Rdio Makes A Move To Go After The Squeezed Middle
Streaming monetization is polarized between premium subscriptions on one end and free streaming on the other. The middle ground that was the scale heartland of the CD and the download. Continue reading
Spotify Introduces Ad Targeting To Allow Brands To Tap Into Your Playlist And Audience
Spotify has announced the launch of Playlist Targeting, the newest feature in it's Spotify For Brands platform. Playlist Targeting will allow brands to reach specific artists by targeting unique audience segments based. Continue reading
3 Surprising Music Career Tips You Never Knew You Needed
Everyone knows the music business is tough, and with so much conflicting career advice out there, it's enough to make your head spin! There are, of course, the time-tested words. Continue reading
7 Core Aspects Of A Marketing Mix Every Band Needs
While most bands are clear about what they'd like to achieve (getting more fans to their shows,selling more records and merch, and even getting signed to a label), some have a. Continue reading
Entering the Consumer’s Self-Narrative in Social Media
With consumers now taking on a brand-like existence, it is becoming increasingly more important for brands to not just share their stories with the world through content marketing, but to. Continue reading
8 Reasons Your Fans Hate Your Band’s Website
By Dave Cool on the Bandzoogle Blog When a fan visits your band’s website, you don’t want them to have the same reaction as the in the thumbnail (be sure to check out the video. Continue reading
Exposure Is Mostly Bullshit… Mostly
As an independent artist, it can be very easy to want to find as many opportunities to gain exposure. For some, getting exposure can be a challenge. For others, exposure. Continue reading
UMG CEO Lucien Grainge Pledges To “Transfrom The Business” In Year End Letter To Staff [Full Text]
In a year end memo to staff, Universal Music Group CEO Lucien Grainge laid out his vision of what he believes the world's largest music company music do to survive and. Continue reading
Call for Intern Applicants | Hypebot.com & Skyline Music Agency
Hypebot.com & Skyline Music Agency | Internship Openings Are you looking for a way to get your foot in the door with a music agency or gain experience digital marketing?. Continue reading
Festival Attendees Feel “More Favorable” About Brands That Sponsor [STUDY]
From the Nielsen Newswire. Brands are using music as a way to connect with their consumers now more than ever. In fact, U.S. music fans actually feel more favorable toward. Continue reading
