Big Sync Music On Providing Data-Driven Music Solutions For Brands

In this set of interviews, we hear from Big Synch Music’s new country managers, as the company works to expand into four new markets, bringing data-driven music solutions to Australia/New. Continue reading

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How Bands, Artists Can Beat The Isolation Of Being Quarantined

Virtually every industry has been impacted by the COVID-19 crisis, and the social nature of the music economy means it’s been one of the hardest hit. That said, DIY musicians. Continue reading

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Basics Of Branding For Musicians: Determining What Makes You Unique

When it comes to marketing themselves, artists often struggle with pinpointing what quality it is about them that makes them unique. Here we look at the technique for figuring this. Continue reading

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What Does A Music Publicist Do?

In this piece, Angela Mastrogiacomo breaks down the role of a music publicist in relation to a band or musician and the important role they play in a developing an. Continue reading

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8 Essential Tips For Music Brand Building On Social Media

The idea of brand building is most commonly associated with businesses selling a product or service, but in reality, the concept applies equally to artists and bands. Here Jane Evans. Continue reading

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Effective Storytelling For Musicians

While some artists seem to gifted with a ‘naturally’ compelling backstory, any band or artist can usually craft of compelling narrative surrounding their origin if they play their cards right.. Continue reading

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8 Tips To Promote Your Music Brand On Social Media

While brand is something typically associated with selling products or services, the same principles can be applied to music. Here Jane Evans share eight key tips for effectively promoting your. Continue reading

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It’s Almost 2020, Do You Know Who Your Audience Is?

While the music business has had a pretty good year overall, the industry could be headed for trouble if music teams don’t make an effort to step up their game. Continue reading

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Building A Solid Music Brand (And Why You Should Have Done It Yesterday)

For many bands and artists, branding may simply not be a part of their day to day vocabulary, or if it is, it likely isn't their number one priority. Here,. Continue reading

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5 Tips For Branding Yourself In The Music Biz

Making it in the modern music business requires more than just talent and good music. In order to stand out in a competitive field, today's artists must work hard at. Continue reading

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