Artist’s guide to contacting brands for sponsorships, collaboration
In the still unstable music economy, collaborating with and getting sponsored by brands is one of the most lucrative opportunities for bands and musicians, regardless of where you’re at in. Continue reading
User-Generated Content Brings Creators, Users Closer and Blurs Promotion With Consumption [Keith Jopling]
In this piece, Kith Jopling explores how the nebulous concept of user generated content (UGC) is changing the relationship between brands and creators, and users, and blurring the line between. Continue reading
Spotify Is #2 Most ‘Relevant’ Brand In US, Bose #4
Spotify is the second most relevant brand in the US according to the new Prophet Brand Relevance Index (BRI), a ranking of the most relevant brands of today based on. Continue reading
Spotify, Pandora Beat Apple Music In Brand Intimacy Survey
Music takes center stage in MBLM's Brand Intimacy 2019 Study with Spotify, Pandora and Apple Music all landing in the in the top 5. Brand Intimacy is defined "as the. Continue reading
Brand Sponsorships, Endorsements Agreements For Artists [Part 1]
As the music business has developed and changed, the income earned by bands and artists as a result of brand sponsorships and endorsements has, for many, become an essential source. Continue reading
What The 2012 Nielsen Social Media Report Means For Music Marketing
Nielsen recently released a report on social media titled: State of the Media: The Social Media Report 2012 which documents the importance of social media and new trends. On Music. Continue reading
Sponsorfied Platform Connecting Events With Sponsors To Launch At SXSW
Sponsorfied is an emerging platform created by a team with a strong background in technology, events and sponsorships. They are leveraging their hard-won knowledge to build a matching service for. Continue reading
A Response To SOPA: Free Pays (More)
Weighing in on SOPA and free music on Music Think Tank, Dante Cullari shares his view that free pays more and talks about his platform, Beat-Play which allows artists to. Continue reading
MTT Weekly Recap: Google+ is for People, Not Bands
Where The Music Industry Thinks Out Loud Ariel Hyatt: Musician's Arsenal: Killer Apps, Tools & Sites – Onesheet Jason Parker: Google+ is for PEOPLE, Not Bands Brian Franke: Why No. Continue reading
Google+ is for PEOPLE, Not Bands
Many have said that Google+ can be a powerful tool for musicians. However, Jason Parker believes that Google+ is for people and not for bands. Google is still developing pages. Continue reading
