Spotify Is #2 Most ‘Relevant’ Brand In US, Bose #4

Spotify is the second most relevant brand in the US according to the new Prophet Brand Relevance Index (BRI), a ranking of the most relevant brands of today based on. Continue reading

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Spotify, Pandora Beat Apple Music In Brand Intimacy Survey

Music takes center stage in MBLM's Brand Intimacy 2019 Study with Spotify, Pandora and Apple Music all landing in the in the top 5. Brand Intimacy is defined "as the. Continue reading

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Brand Sponsorships, Endorsements Agreements For Artists [Part 1]

As the music business has developed and changed, the income earned by bands and artists as a result of brand sponsorships and endorsements has, for many, become an essential source. Continue reading

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What The 2012 Nielsen Social Media Report Means For Music Marketing

Nielsen recently released a report on social media titled: State of the Media: The Social Media Report 2012 which documents the importance of social media and new trends. On Music. Continue reading

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Sponsorfied Platform Connecting Events With Sponsors To Launch At SXSW

Sponsorfied is an emerging platform created by a team with a strong background in technology, events and sponsorships. They are leveraging their hard-won knowledge to build a matching service for. Continue reading

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A Response To SOPA: Free Pays (More)

Weighing in on SOPA and free music on Music Think Tank, Dante Cullari shares his view that free pays more and talks about his  platform, Beat-Play which allows artists to. Continue reading

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MTT Weekly Recap: Google+ is for People, Not Bands

Where The Music Industry Thinks Out Loud Ariel Hyatt: Musician's Arsenal: Killer Apps, Tools & Sites – Onesheet Jason Parker: Google+ is for PEOPLE, Not Bands Brian Franke: Why No. Continue reading

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