Why is #SPOTIFYCORRUPT trending on X / Twitter?
The hashtags #SPOTIFYCORRUPT, #HYBECORRUPT, and #GEFFENRECORDSCORRUPT are all trending on X / Twitter after apparent mistakes and changes by Spotify. HYBE is the Korean music company behind BTS, Blackpink, and. Continue reading
5 marketing strategies that make K-pop so successful
Grab a pen and take notes on the hugely successful methods that K-pop labels use to market music. by Janelle Borg for AmplifyYou No music marketing strategy comes close to. Continue reading
The BTS Army and what really defines ‘popularity’
Taking fandom to another level, BTS’ ARMY has been both praised and critiqued by Western media. In this piece, member Ami Patel details just what exactly BTS ARMY is. Guest. Continue reading
BTS livestream breaks records with 1.33M ‘MUSTER SOWOOZO’ viewers
“BTS 2021 MUSTER SOWOOZOO,” recent livestream broke records with 1.33 million fans tuning in from 195 countries. The two-day concert was broadcasted from Seoul via VenewLive, using Kiswe’s “multi-view” livestreaming tech.. Continue reading
BTS, Fortnite, And The Future Of Live Music
In Part 2 of this conversation with the Moscow-based K-Pop promoter, Sophie Chivanova chat with Chartmetric about BTS, Fortnite, and what the future of concerts and “live” music might look. Continue reading
Watch BTS Recreate The Beatles On Ed Sullivan With Stephen Colbert
K-Pop icons BTS stopped by the Late Show With Stephen Colbert this week which included a recreation of the Beatles famed appearance on the Ed Sullivan Show with BTS dressed. Continue reading
Guess The Top 10 Global Recording Artists [It’s Harder Than You Think]
The IFPI, the global association for the recording industry, dropped its annual report including a ranking the top 10 global recording artists. While much of it plays out as expected,. Continue reading
The Week’s YouTube Music Charts: BTS, Blackpink, Muse, Soundgarden, Lil Nas X and More
K-pop dominated the YouTube Music harts with BTS breaking records and Blackpink taking over the #1 spot on the Global Top Songs chart, Muse and Soundgarden also saw a spike. Continue reading
BTS, Halsey Break 24 Hour YouTube Record Capping Massive Weekend For The K-Pop Superstars
YouTube has confirmed that the new video from BTS, “Boy With Luv” featuring Halsey, is the now most-viewed 24 hour music video debut in YouTube history, adding to an already. Continue reading
