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4 steps for creating a music marketing budget – 2021 edition

When you’re getting serious about your music career, one of the most important things you can do is create a marketing budget. This might seem both boring and intimidating, so. Continue reading

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How to narrow down your music strategy into manageable steps

Here we explore how to break up an otherwise Sisyphean music marketing strategy into more manageable and actionable steps. Guest post by Sara-Lena of Blackbird Punk Music Strategy is a. Continue reading

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Creating a marketing budget for an independent artist

Good marketing is essential, and while you do have to spend money to make money, how you budget is essential to the success of your efforts. Guest post by Randi. Continue reading

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Artist’s guide to recording, releasing, and promoting an album in 90 days

From conception to finished product – in this piece, we walk you through how to plan and organize all the actions and decisions that go into budgeting, rehearsing, and recording. Continue reading

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Guide to spending first $500 to promote a new music release

Dropping a stack on music promotion can be unnerving, so music marketer extraordinaire Amber Horsburgh shares how to best spend a $500 promotional budget. Guest post from Amber Horsburgh Spending. Continue reading

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The 10 best ways to utilize a small music marketing budget for your next release

Although marketing is one of the most important things an artist can do to support their music, it also remains one of the most confusing. Here, Christine Elise Occhino shares. Continue reading

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My $500 Song Promotion [Brian Hazard]

What does it cost to promote a song? Brian Hazard of the project Color Theory walks us through his experience spending $500 to promote a song across various platforms, and. Continue reading

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Responsible Independent Music Budget: 10 Top Notch Ways To Spend Your Money

Proper money management is one of the keys to succeeding as an independent artist. In this piece, we look at ten items that consistently make for smart investing. Guest post. Continue reading

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Money Management Tips For Independent Artists

When you’re trying to make it as an independent artist, how you spend and save your money can be the deciding factor in whether you succeed or fail in the. Continue reading

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As An Artist, Where Should I Be Investing My Limited Money?

As with any business, making it in music requires an investment of not only time and energy, but also money. Given how precious of a resource money is – particularly. Continue reading

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LIve Nation Reports Revenue Growth For 6th Straight Year

When Live Nation (then SFX) began the rollup of disparate and often warring independent promoters to form a concert promotion behemoth, many in the industry thought it was doomed to. Continue reading

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