The Week In Music Commentary
Why It's Not A Bad Thing That SFX Entertainment Didn't Blow Through The Roof People Consume More Music So Why Do Sports Get More Money? Upward Spiral Podcast #30: What. Continue reading
MusicThinkTank Weekly Recap: Future of Music Marketing is Direct to Device
Corey Crossfield | The Future of Music Marketing: Direct-to-Device Lukas Camenzind | How to Score the Next BIG Hit: 5 Marketing Tips From Macklemore & Ryan Lewis’ “Thrift Shop” Phosphene. Continue reading
Marc Ecko’s 10 Rules For Building A Swag Bomb
Marc Ecko recently released a new book called Unlabel: Selling You Without Selling Out.Oddly enough, while it's full of awesome Marc Ecko stories, its organizing concept of the Authenticity Formula. Continue reading
The Man vs. The Myth: Lefsetz and The Long Tail
Yesterday music industry pundit Bob Lefsetz shared an excerpt from Anita Elberse's new book "Blockbusters" that seemed to be posted as a criticism of Chris Anderson's concept of "The Long. Continue reading
Online Brand Marketing & Social Media Crash Course
So much social media, so little time. In a world thats so tied into digital media, staying "connected" can be daunting. In the new music business there is no room. Continue reading
The Future of Music Marketing: Direct to Device
We talked last week about technology and how its rapid evolvement is revolutionizing the world we live in and this week, we want to continue that conversation. Music marketing isn't. Continue reading
REWIND: The New Music Industry’s Week In Review
So, That's Where The Money Goes: Warner Music's New $16M Per Year NYC Office Beats Music Launch Details Leak Infographic: 4 Million Songs On Spotify Have Never Been Played DeliRadio. Continue reading
Legal Landmine: Playing Music In A Business
True or False: If a song is available on iTunes its free and clear for you to play in your place of business. False. Just because you bought it doesn't. Continue reading
Dave Allen On Making His Way Into Advertising After Playing In Gang of Four
Former Gang of Four bassist Dave Allen eventually left performing to work on digital music licensing for the web and then transitioned into advertising and interactive marketing. He is now. Continue reading
