CD Preorder: A D.I.Y. Case Study

In this promotional case study, Brian Hazard of the project Color Theory shares his results after launching a preorder campaign for his two most recent albums. Guest post by Brian. Continue reading

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An Overnight Success Story… 15 Years In The Making

In this piece, musician and entrepreneur Carter Fox details how he was able to draw on fifteen years of experience in the music industry and adapt his marketing strategy in. Continue reading

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Yes, It’s Time To Talk About Christmas Music: Silya & The Bad Santas ‘Happy Holidaze’ Case Study

Here we follow the journey of one Norwegian band who capitalized on the Holiday season by giving themselves a festive rebranding and dropping the seasonally themed album Happy Holidaze. Guest. Continue reading

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Indie Pop Duo 2 Story Cabin Instagram Campaign [Case Study]

In this piece, we go behind the scenes and follow the Brooklyn-based indie pop duo 2 Story Cabin through their promotional Instagram campaign, as conducted by Cyber PR. Guest post. Continue reading

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What Artists Need To Know About SubmitHub

In this piece Brian Hazard of the project Color Theory walks us through his recent experience using the promotional platform SubmitHub, and determining whether or not he recommends their service. Continue reading

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Inside Indie Artist Macy Todd’s Spotify Playlist Campaign [Cyber PR]

Getting your music on Spotify playlists is the new Holy Grail of music marketing. But making it happen – particularly for an indie D.I.Y. artist like Macy Todd – isn't. Continue reading

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MusicThinkTank.com Weekly Recap: 4 Steps to Convert Goals into Results & More

Where The Music Industry Thinks Out Loud   Katie Kernoodle: Maximizing Your Engagement – Dillon Francis Case Study [Infographic] Cheryl Engelhardt: 4 Steps to Convert Goals into Results Ariel Hyatt: Cyber. Continue reading

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MusicThinkTank.com Weekly Recap: The Viral Power of Fan Communication and more

Where The Music Industry Thinks Out Loud Simon Tam: New Ways to Think About Facebook Timeline for Bands Alex Hoffman: The Viral Power of Fan Communication: A Case Study On. Continue reading

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The Viral Power of Fan Communication: A Fleet Foxes Case Study

On Music Think Tank, we've discussed communicating and connecting with fans in many posts. It’s great to see when a musician has done a good job with direct-to-fan communication. On. Continue reading

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The Next Music Format Case-Study: Twisted Music

At MIDEM 2012, music industry analyst, Mark Mulligan, presented a plea for adoption of a new music format. He presented a manifesto for the next generation of music products and. Continue reading

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