Here Bas Grasmayer explores the unprecedented growth of gamer personalities, the business models they use, and what the music industry can do to learn and directly benefit from the gaming. Continue reading
Since even before it launch, Apple Music has been using social media creatively to promote Beats 1. From "leaking" details to posting "exclusive" interviews on YouTube, Beats 1 and Apple. Continue reading
With the internet and digital technologies driving rapid change within the music industry, articles about new releases and who has been hired and fired are no longer enough. Our up to the minute industry news alongside insightful commentary helps our readers sift through the rumors and developments to find the information they need to keep their businesses moving forward.
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