CD Preorder: A D.I.Y. Case Study

In this promotional case study, Brian Hazard of the project Color Theory shares his results after launching a preorder campaign for his two most recent albums. Guest post by Brian. Continue reading

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Promoting A ‘Free CD’ Offer For Fans & Profit

In this piece, musician Brian Hazard walks us through how he was able to leverage and promote a “free CD” offer in order to successfully grow his fan base and. Continue reading

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How I Promoted My Free CD Offer [Brian Hazard]

In this latest piece, Brian Hazard of the project Color Theory shares the process behind (and results of) his latest free CD promotional results. Guest post by Brian Hazard of. Continue reading

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Disc Makers Offers FREE Shipping On CD Orders

Doing their part to help musicians during the pandemic, Disc Makers is offering free ground shipping on CD, DVD, and other optical discs orders of 100 or more through the. Continue reading

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How I Sold 1K CDs In 10 Weeks [Brian Hazard]

In this case study, Brian Hazard of the project Color Theory explains how, antiquated though they may be, he was able to successfully sell 1000 CDs in the space of. Continue reading

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40 Years Of US Music Sales From Tape Deck To Tidal

The recorded music industry has had a tumultuous 40 years, seeing both profitable highs and devastating lows. Here we look back a on timeline stretching from the eight track to. Continue reading

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Is Physical Media Experiencing A Rebirth?

While many thought the streaming age would bring about the end of physical media as we know it, the opposite seems to be true, with not only vinyl, but other. Continue reading

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Counterfeit Records: Are They On The Rise?

In addition to record labels’ already long list of woes, counterfeiting has recently emerged as an alarmingly prevalent issue in the world of vinyl sales. So what’s behind this recent. Continue reading

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$45 Tool CD Gives Indie Record Stores Unexpected Boost

A funny thing happened last week with the new Tool album" says Coalition Independent Music Stores (CIMS) executive director Michael Bunnell, "indie retail had an old-school moment."

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Why Are Vinyl Records So Expensive?

Vinyl records have become a fan favorite as well as a significant income stream for many artists. But vinyl records are expensive and can take many weeks to produce. Discmakers. Continue reading

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